LONDON – Giving customers more screen time by driving content through apps, mobile devices and smart TV platforms, will grow news organizations' video consumption in the future, says Brightcove's Marketing Chief Officer, Jeff Whatcott in this video segment from the recent Beet.TV journalism summit.

Emphasising the value of video to a website, he explains how video always increases the attractiveness and monetization value of every page. Without it, the pages are naked he adds.

In this interview he highlights, the main challenges publishers currently face within the emerging syndication and social video culture of online video.

He was speaking at Beet.TV's Global Video News Summit at the Financial Times.

Nitya Rajan