Discovery Communications has officially accquired web TV network, Revision 3. The online video service may soon dictate part of the channel’s analogue content, depending on show and audiences says its digital chief officer, J.B. Perret, in this interview with Beet.TV

Speaking of the shared target audiences and synchronized content that both platforms share, Perret explains how Discovery is hoping to build its own intellectual property in the future.

As part of a three fold strategy, he says Discovery will aim for Revision 3 to continue content creation, while it develops areas around science, autos and also produces new digital content for existing franchises.

In this interview, he talks more about the future of the new partnership, how social TV will interact with existing strategies and why Revision 3 fits the organization’s acquistion criteria.

Nitya Rajan