Jivox's interactive online video advertising platform is increasing click through rates by giving consumers the option to engage with the content either via social media or other means, says its Founder Diaz Nesamoney, in this video interview with Beet. TV

Re-purposed TV advertisments, while providing top of the funnel awareness for consumers, does not offer much interaction online, since viewers can only click once on the ads. By including social media — the option to share the advertisement or watch additional content, the click through rate or interaction rate increases from 1-1.5 percent  to  2-8 percent, he explains.

In addition to delivering high rates of interaction, it is important to deliver online advertisment on platforms where video is being consumed, he adds.

We spoke with him at this year's VideoNuze conference.

Nitya Rajan