LONDON – Content is more discoverable via mobile web than apps, which prevents visibility to search engines, says Brightcove’s marketing chief, Jeff Whatcott, in this video interview with Beet.TV

But, when answering the mobile web versus app dilema,Whatcott says both are equally valuable to publishers, since the latter has access to operating system capabilities that a browser doesn’t.

The question is particularly pertinent to maintstream publishers, who in some cases have chosen one over the other: as in the case of the Financial Times, which forsook its iPad and iPhone apps last year after losing the right to keep customer data obtained through subscriptions.

Whatcott was a panelist at Beet.TV’s Global Video News Summit at the Financial Times in London, on the challenges news organizations face in delivering content through apps and mobile web.

Nitya Rajan