Good titling will make for effective sharing via social media says the content recommendation firm, Outbrain's CEO, David Sasson, in this interview with Beet.TV

The four year old startup is responsible for recommending links to follow up online video and print content found on sites such as USA Today,, Slate and many other international publishers.

Outbrain's algorithms target audiences with readings or video the consumer might like to watch, based on a range of metrics, including the type of content they are currently consuming, the subject matter and the time of day.

In this interview, Sasson explains how the firm's video and mobile offerings work across multiplatforms.

Nitya Rajan