Mobile devices and the geographical location of its user, will start to shape digital advertising, says Digitas' VP and Group Director of Brand Content, Eric Korsh in this interview with Beet.TV
Comparing digital advertising content with its television counterpart, Korsh explains that as geotargeting starts to play an important role in content creation, it will become more "snackable," providing consumers with shorter, more digestable content.
Despite the shift of television dollars to online, digital will still need to create a more interactive, unique experience that serves consumer needs, he adds.
Here, he comments on the general digital trends and the metrics that shape brand engagement. We spoke with him at the recent VideoNuze Summit, where he was a speaker.