The online video ad company, LiveRail is launching new technology, Checkpoint, that will allow publishers to control how their inventory is being bought by advertisers and agencies, says its Chief Operating Officer, Brian Kane, in this video interview with Beet.TV

With a main focus on premium publishers, Checkpoint will also enable control of sales channel conflict, he explains.

With offices in San Francisco, New York and Romania, the firm currently work with: publishers, to help monetize content and drive higher fill rates, video ad networks and ad agencies.

We spoke with Kane at this year’s VideoNuze Summit.

Nitya Rajan