Consumer Privacy At The Heart Of Audience De-Duplication: 4C Insights’ Lance Neuhauser

Even as new data sources continue to emerge, there’s not going to be a “magic bullet” that will enable television advertisers to figure out cross-screen reach and frequency. At the heart of the challenge lies consumer privacy, according to Lance Neuhauser, CEO of 4C Insights. “We have to continue to make steps forward in being […]

Addressable Inertia Not Stopping Advertisers: 4C’s Neuhauser

By many accounts, there are now around 45mn US households which can receive so-called addressable TV ads, those targeted at the individual household level. But that’s fewer than half the total number of TV households, and getting here has been a slow slog. Yet the inertia is not stopping advertisers from embracing opportunities around TV targeting nevertheless. […]

How Addressability Will Change TV Ads: 4C’s Neuhauser

So-called “addressable TV’, the ability to deliver personalized TV ads to individual households, is set to revolutionize the business – if only it can get off the ground in earnest. “There’s a lot of talk about addressable TV. The market is trying to look for what is real,” comments digital ad group 4C Insights‘ CEO […]

4C’s Neuhauser Helps Brands Understand 1.5bn Consumers

CHICAGO — If you haven’t yet heard of 4C Insights, the data science company that just acquired Teletrax, the scale of insights it is processing suggests you soon will. The Chicago-based company is helping advertisers better understand how to target users of social networks by comprehending their response to brands, interests and media behaviour. “We look at […]

Facing ‘Consumption Fragmentation,’ TV And Video Providers Embrace Converged Data Solutions: Videology’s Ferber

Advertisers and agencies were the first to embrace data to plan and measure the results of television and video advertising campaigns. But with MVPD’s and content publishers experiencing “consumption fragmentation” across devices other than television screens, media companies are now getting on board. “That’s where the business is heading,” says Scott Ferber, Chairman and CEO […]

One-to-One Data Will Change the Television Business, WPP’s Irwin Gotlieb

The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and  insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]

Beet Retreat ’15: Agenda

Session Location:  All sessions are in Studio 234, one meeting space, on the second floor.  There is no registration check in, just join us.  Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]

The Growth of Addressable Television will Be Powered by Media Agencies, GroupM’s Gotlieb

Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply.   MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]

DMEXCO Eve in Cologne

 A Leadership Dinner Hosted by 4C CEO Lance Neuhauser with Andy Plesser, founder of Beet.TV with Featured Dinner Speakers Marco Bertozzi President, Global Clients, VivaKi, Publicis Groupe  Paul Dolan General Manager, Light Reaction/Xaxis Please join a group of leaders, at a private dinner, for an evening of conversation, networking and fine food at Taku, the […]

4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning

CHICAGO — The latest incarnation of a leading TV-synced online ads enabler is coming in to focus, with the announcement, by ad data company 4C Insights, that it has raised funds to acquire Teletrax, aiming to beef up its activities in social and TV advertising. “We’re playing aggressively in the decisioning process for addressable TV and we’re […]

Beet Retreat ’15: “The Transformation of Television,” an Executive Retreat presented by

November 11-13, 2015 The W Fort Lauderdale with   Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]