Programmatic Speeds Satellite TV Advertising, DISH’s Robertson

As more TV sets get connected to the Internet, more of them are also being used to place ads bought in real-time to reach specific audiences. By comparison, satellite TV platforms may seem like anachronism. But being beamed from space doesn’t mean satellite can’t also benefit from programmatic. In this video interview with Beet.TV, General […]

 

Experian’s Danaher On Data Marketplace Disruption

Why does the company which has credit reports and other data on 235 million US consumers want to play in the advertising business? Because it wants to be a lynchpin. In this video interview with Beet.TV, the director of TV solutions at Experian Marketing Services, Brad Danaher, makes a case for Experian being a fulcrum of […]

 

4C’s Neuhauser On The Evolution Of Ad-Tech Fees

Over the last couple of years, there has been a lot of talk about an end to the historic ad pricing model in which intermediaries took a share of inventory traded. Instead, the idea went, ad-tech platforms would need to charge a simple flat monthly fee. We may be far from a full industry conversion […]

 

OTT is Providing Quality to Supply to Buyers, DISH’s Kevin Arrix

Programmatic ad spending in television is still forecast to be a modest 4% next year – but initiatives to bring TV and digital video together could move that needle. In fact, programmatic methods of buying – that is, using data and targeting capabilities to buy individual audiences, not groups of viewers against whole shows – […]