NEW YORK – This year’s CIMM Summit arrives as the media, marketing and adtech industries debate the best ways to set the value of cross-platform advertising for brands of all sizes.

“We’re 18 months to two years into a transition to a multicurrency marketplace,” Jon Watts, managing director of the Coalition for Innovative Media Measurement (CIMM), a unit of the Advertising Research Foundation (ARF), said in this interview with Beet.TV. “We’ll be deep-diving into programmatic, content measurement, ads measurement, the TV data ecosystem and lastly, developments in the programmatic marketplace for TV and video.”

CIMM plans to soon announce its complete list of speakers for the summit, which will be Warner Bros. Discovery’s headquarters building in the Hudson Yards district of Manhattan, October 10-11.

The speakers include:

Brian Wieser, founder and principal of Madison and Wall

James Rooke, president of Comcast Advertising

Kelly Abcarian, executive vice president of measurement and impact at NBCUniversal Media

George Ivie, chief executive of the Media Rating Council

David Klein, regional vice president of Spectrum Reach

Karthik Rao, chief executive of Nielsen

Karen Nelson-Field, founder and chief executive of Amplified Intelligence

Andrea Zapata, executive vice president of ad sales research, measurement and insights at Warner Bros. Discovery