Karthik Rao

MARCO ISLAND, FL — The journey to create a solution for cross-media measurement has been a long one. But, according to Nielsen Audience Measurement CEO Karthik Rao, Nielsen ONE is finally ready for general release. In this video interview with Beet.TV, Rao tells Beet.TV contributor Jon Watts the company is “very excited.” The problem of […]

After a year in which the consensus around traditional media measurement splintered and moved into the future, Nielsen has a big 2022 ahead. The company is advancing a product line-up it hopes answers industry demands for cross-media measurement. In this video interview with Beet.TV, Nielsen chief operating officer Karthik Rao talks about two of Nielsen’s […]

Measuring the viewing habits of U.S. consumers has become more challenging as they divide their time among linear TV and streaming video, and among devices including smartphones. Advertisers want greater assurance of that they’re reaching deduplicated audiences instead of possibly overwhelming them with the same message over and over. “We want to make sure the […]

LAS VEGAS — Historically, the TV ad industry has predicated on estimated the size and kind of audiences watching particular shows, now knowing for sure. But automatic content recognition (ACR) technology is now beginning to help advertisers and broadcasters know for sure. It works using a range of hardware and software that either listens to […]