LOS ANGELES — It’s a virtual CES this week.  it will be interesting to see how it goes.   However it goes, I am pretty sure that our future industry events will be some sort of hybrid of live and virtual.

And that will probably be the case for Cannes Lions, says  Michael Kassan, my guest this week on the #BeetCast. Kassan is  CEO and founder of MediaLink, the powerhouse consultancy. MediaLink is a unit Ascential, the owner of Cannes Lions and other major industry events.

As usual, MediaLink will play a giant role at CES this week by programming the C Space, throwing a big virtual networking party and with Michael moderating one the of the conference’s most anticipated keynote sessions – this with Ann Sarnoff, CEO of WarnerMedia Studios.

In our chat from his home in Los Angeles, Michael speaks about the future of live events including plans for Cannes Lions, which is  on, health safety issues permitting.

He talks about  the new workplace norms, the state of agency reviews,  and addresses key industry trends this year including e-commerce, streaming TV, and an explanation of why adtech is so hot these days.

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The #BeetCast is sponsored by Tru Optik, a Transunion company.