In a new data-led marketing world, driven by technology, marketers are being left behind. The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this podcast from Beet.TV
It is imperative that marketers understand AI, augmented reality and other emerging technologies to remain relevant. Already the role of CMO has been eliminated from major companies, he notes.
Much of Rajamannar’s thesis around the crisis in marketing, and a way forward, is laid out in his forthcoming book: Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. It comes out in February, published by Harper Collins.
He speaks in this conversation about the “existential threat” to marketing, the impact of the pandemic on brands and how Mastercard has been managing its people through these difficult months.
Rajamannar serves as president of the the WFA, the World Federation of Advertisers.
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