Please: Remember the Neediest in This Time of Crisis — Our Family, the Children of Puerto Rico
We are all dealing with an enormous crisis. While most us will manage, many of those less fortunate will fall. Those who currently live below the poverty line will face critical challenges. We need to remember them, wherever they live, and help as best we can.
Last month in Puerto Rico, at the Beet.TV executive retreat, we spoke about endemic child poverty on the island and what can be done. We presented a fireside chat with Olga Ramos, the president of the 52-year old Boys and Girls Clubs of Puerto Rico. She was interviewed by Jose Cancela, President and General Manager of Telemundo Puerto Rico.
Below is Olga’s update today on the Boys & Girls Clubs during the pandemic. If you can make a contribution, please do. There are so many in need.
Dear Friends of Boys & Girls Clubs of Puerto Rico,
As you know, Boys & Girls Clubs of Puerto Rico (BGCPR) has served communities in PR for 52 years. Today, we have an impact on over 15,000 youth and their families through our direct services. Nearly 90% of our participants live under poverty with 59% living with incomes of $5,000 or less. We are grateful you are part of our history and the passion you bring to positively impact our communities. We are reaching out to you to let you know that, in response to the current health crisis, the Governor of Puerto Rico has placed all businesses, schools, and common gathering spaces on lock down until March 31st.
As such, the 11 Clubs will be closed to the public. However, Club staff and the central office team have moved to remote work to ensure that we are ready to receive more than 1,400 children we serve per day as soon as we can open our doors again.
As we have done during other emergencies that Puerto Rico has endured in the past two years, BGCPR is fully committed to work to reduce the education gap caused by the school closings that our children and youth are experiencing.
Education: Our education director has prepared a set of resources for parents, including access to online platforms, for the kids to work on while on isolation. These resources will be available on our website. We have communicated to parents and will continue to virtually support our families during this time. Recreation and Social Program Leaders are providing resources as well, focusing on preventing diseases, stress management and financial management for families during an emergency.
Food & Wellbeing: BGCPR’s priority is and has always been the health and wellbeing of the children, youth, families served and our staff. We will always strive to be the safe place that our children and youth deserve. With the restrictions currently in place by the government, we are currently evaluating options to provide food to our participants and their families. We are working daily on possible alternatives to progressively provide this essential service to our communities. In addition, a deep cleaning and sanitizing process will take place at every Club and central office.
Financial: The BGCPR board, our leadership and our funding team (both private and public) are working around the clock to drive financial support to ensure we have the resources needed to serve our youth.
As you can see, BGCPR keeps going, always looking for different and creative ways to better serve those who need us the most. We are hoping our partners, donors and contributors continue supporting our organization in order for us to provide support and resources to Puerto Rican children during this crisis and to be ready to serve our community in the future.
To support our services, please go to https://donar.bgcpr.org/en/, click on “Donate Now” button below or make your contribution through ATHmóvil using the pATH/BoysAndGirlsClubsDePR.
The programmatic marketplace has evolved to give advertisers greater flexibility in their media buying, while also being mindful of the consumer experience. That include a reduced ad load, innovative ad units and other opportunities for brands to engage with viewers. “In order to maintain and preserve a responsible ecosystem, particularly for programmatic, we must always […]
If you could see, in near real-time, how well an ad campaign was driving sales, you might be able to recalibrate it in “mid-flight”. That is what IRI, a consumer-packaged-goods (CPG) purchase data provider, is helping ad-tech companies and their ad buyers do. In this video interview with Beet.TV, Jennifer Pelino, EVP of omni-channel media […]
Digital media companies, advertisers and ad-tech companies have fretted that the loss of tracking cookies and device identifiers is making audience targeting more difficult. Providers of ad-supported streaming video already work in a cookieless environment that’s mindful of the consumer experience. “The lessons in a way that smart TV or CTV advertising is creating a […]
Whether viewers watch traditional linear TV or have shifted to streaming services, they’re still spending a significant amount of time with the biggest screen in their households. The change in consumption habits has spurred a need for measurement methods to capture demographic-based or audience-based buying. “The screen itself hasn’t lost consumption. The TV screen has […]
BANGALORE – FAST is exploding. Free Ad-Supported TV options are rising growing fast. According to eMarketer, in January 2021, just over a third (34%) of US households that had video streaming capability used ad-supported streaming services. But, whilst 26% of that was AVOD (ad-supported video on demand), the remaining 8% was something more familiar to […]
Google may have given third-party cookies a stay of execution to 2023 – but the trend is undeniable. Browser cookie deprecation, plus limits on mobile identifiers imposed by Apple amongst others, are limiting traditional targeting methods used by advertisers. In this video interview with Beet.TV, one ad agency executive says technology can come riding in […]
Welcome to this episode of the #BeetCast, Hope you are well and enjoying the summer. For this week’s episode, I am happy to chat with Matt Seiler. Many of you know Matt as the longtime CEO of IPG Mediabrands and later at Dentsu where he was President of Brand Solutions. An innovator who saw the […]
Alison Pepper wants the advertising industry to respect consumers’ privacy. She just doesn’t want a multitude of ways in which to execute that. Europe ignited the new privacy era with its GDPR legislation, prompting California’s CCPA, deprecation of third-party cookies and other mobile identifiers and now a federal look at privacy policy. In this video […]
Dentsu’s John Lee, Global Chief Strategy Officer at its Merkle unit, is joining NBCU in the newly-created role of Chief Data Officer, sitting within the company’s Global Advertising & Partnerships division. The announcement was made today. The news was first reported by the Wall Street Journal. Late last year we spoke with Lee about publisher […]
When you’re a peacock whose rainbow wings spread across a wide variety of media channels, ensuring you get the correct assets in place can be a challenge. That’s why NBCUniversal has announced it will adopt Ad-ID, a kind of “bar code” identifier for advertising, as its standard for managing ad asset in-flow through its One […]
Entrepreneurs can expect to face plenty of rejection as they seek financing from venture capital firms. For Rajeev Goel, co-founder and chief executive of sell-side platform PubMatic, those hurdles were a sign that his company was a pioneer in advertising technology. “I felt there was a big opportunity to create a multibillion-dollar technology company focused […]
With the Summer Olympic Games beginning in Tokyo, Japan, on Friday, July 23, many ad agencies would have committed their brands’ TV ad spending months ago. But what if those agencies wanted to buy or change their campaigns during the competition? NBC has partnered with video ad-tech firm Innovid to ensure that ads delivered through NBC’s […]
As people divide more of their time spent with media among a wider variety of devices, cross-screen measurement has become a key pursuit for marketers and advertising agencies. Any improvement to those metrics starts with setting some common standards that help to define how audiences are counted. “People are hearing what advertisers are needing in […]
Younger audiences have been at the forefront of watching video on connected devices like mobile phones, tablets and smart TVs. Team Whistle seeks to engage those audiences with original content while also supporting brand integrations that help marketers prolong exposure to their brands. The digital sports and entertainment company has more than 50 series distributed […]
For many of us, 2020 marked the emergence into a whole new world – one ravaged by pandemic and one awakening to a thirst for fairness. For Marlo Skiko, it also marked another change. From being EVP ad ad agency Starcom, Skiko went brand-side at Ford Motor Company, as US and global head of media. […]
Measuring the effectiveness of brand integrations in television programming can be challenging with traditional surveys that ask viewers to recall whether they saw a product placement. Research technology platform MediaScience aims to reduce possible biases in those study results by comparing how people respond to different versions of the same programming – one with the […]
BOSTON – Progress Partners, a full-service merchant bank providing M&A, capital raise and SPAC advisory services for emerging technology and media companies, has named Domenic Venuto to the role of Chief Operating Officer. Venuto joins Progress during a dynamic period in the industry, and as the bank is expanding its offering with a new venture […]
For years, we’ve covered Roku and it never ceases to be an amazing story: It has emerged as a huge force in the TV industry’s transformation to streaming. It is a handy device and system for consumers to find what they want, a programming platform with original content, and a powerhouse advertising platform. Roku has […]
In the last 20 years of digital advertising, technology, it seems, has often been used to squeeze out optimization, efficiency and impact. But what if it could recalibrate the creative works that make all that happen? That is what is beginning to happen, as a new generation of AI-driven technology sets its sights on the […]
LOS ANGELES – In a world filled with technology and two distinctly different kinds of television, it all comes back to people. That is Ivan Markman’s view. As chief business officer Ivan Markman at Verizon Media, Markman just signed a deal to launch a new Unified TV Report, using Nielsen and Vizio data to help […]
LOS ANGELES – Automated bidding for commercial time is becoming more predominant as advertisers demand more flexibility in their over-the-top (OTT) and connected (CTV) media buys. That shift comes as video publishers seek to monetize their growing audiences for higher-quality programming. “The programmatic CTV landscape has changed dramatically just in a handful of years,” Nicole […]
