Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel

SAN JUAN, PR — What’s to blame for lack of forward momentum in advanced TV targeting? Is it inadequate technology or executives who are not yet ready to embrace it? At Beet Retreat San Juan 2020, a panel dubbed Investment and Innovation – Where Next? chewed over that topic: Tal Chalozin, CTO & Co-Founder, Innovid […]

 

EDO’s Scott Grunther: Don’t Ignore Insights at the Middle of the Funnel

There’s currently great potential to evolve and enhance linear TV measurement in a way that could b currency-grade. In a Beet.TV townhall interview with Ashley J. Swartz, CEO and founder of Furious Corp, Scott Grunther, CRO of EDO, explained how defining impact and reaching scale are important steps. Grunther says that EDO is focused on […]

 

NCSolutions’ Brothers: ‘The Right Buyer Is Worth the Added CPM’

The ad industry is heading away from mass reach to smarter reach, says NCSolutions’ CRO Lance Brothers. In a townhall interview with Jon Watts at February’s Beet Retreat in San Juan, Brothers explained how his company is helping advertisers and ad sellers navigate the shift. It starts with helping the industry understand what attribution means […]

 

Please: Remember the Neediest in This Time of Crisis — Our Family, the Children of Puerto Rico

We are all dealing with an enormous crisis. While most us will manage, many of those less fortunate will fall.  Those who currently live below the poverty line will face critical challenges.  We need to remember them, wherever they live, and help as best we can. Last month in Puerto Rico, at the Beet.TV executive […]

 

Streaming Wars Heat Up: FOX to Acquire Tubi for $440 Million

The OTT streaming service Tubi will be acquired by Fox Corporation, it was announced today. Last month at the Beet.TV executive retreat, we interviewed Tubi CRO Mark Rotblat about the company.  We have republished the interview and story with today’s news: It may be a fundamentally different business model, but there is one thing advertiser-supported […]

 

Advertisers Want Unified OTT Measurement: iSpot.tv’s Bareuther

SAN JUAN, PR — In 2020, advertisers know there is a plethora of platforms through which they can reach over-the-top TV viewers. The complicated bit? Measuring your campaign holistically, when every platform is like an island. In this recorded interview session, Robert Bareuther, SVP of business development at iSpot.tv, says advertisers are asking for unification. “They’re […]

 

Computing Power Can Convert Reluctant Advertisers: 605’S Horner

SAN JUAN, PR — Not everyone in the advertising industry wants to share their data or to collaborate. Caroline Horner says she is used to hearing openness from people in the internet industry, who will say ” “I’m going to put the data out there because it’s going to be interesting and it’s going to […]

 

Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More

SAN JUAN, PR — How much methods should a broadcaster use through which to take advertising dollars, and how much control should it exert? Those were some of the questions being asked at the recent Beet Retreat San Juan 2020, when Julian Zilberbrand stepped up. Zilberbrand, EVP of audience science at Viacom, was asked by […]

 

Xandr’s Paley Mulls Life After Cookies

SAN JUAN PR — The looming deprecation of a key technology advertisers have historically used to track and target users has sent the industry in a scurry for a replacement. Google has declared it will phase out all third-party cookies – the tiny, user-side files that store information – from its Chrome browser by 2022. In this video […]

 

Addressable TV Is Going National: Beet Retreat Panel

SAN JUAN, PR — Until now, the shimmering promise of targeted TV ads was stuck in a marginal concept – that it could only be executed in live, linear TV, and only within a sliver of ad inventory. But that is all set to change. US addressable TV is going national. In a session dubbed […]

 

Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

SAN JUAN, PR — The new TV landscape offers advertisers the opportunity to better plan, target and measure their campaigns, in a manner more reminiscent of digital marketing. But how are advertisers adapting to the palette of options presented by OTT (over-the-top) and connected TV delivery? In a panel called “Buy-Side Perspectives – The Big […]

 

Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor

SAN JUAN, PR — At the upcoming “upfronts” TV ad sales season ad buyers will be striking deals with broadcast platforms to use attribution technology that can prove the business impact of their ad spend. That is according to an ad-tech boss whose platform is facilitating some of the deals. John Hoctor is president of […]

 

Addressable Pipes Are In Place But Slow & Complex: Beet Retreat Panel

SAN JUAN, PR — The ability to send tailored ads to individual TV households has been talked about for a long time. Now, after many early attempts, finally addressable TV is reaching scale. But just how advanced is the infrastructure behind “advanced TV”? In a Beet Retreat panel, Addressable Tech: Next-Gen Solutions: Fixing the Plumbing, […]

 

Making Ads More Meaningful To The End Consumer: Google’s Curley

SAN JUAN, PR – “What we’re seeing now is an acceleration towards standards based and IP enabled delivery, which is giving ad sellers and the TV industry a lot more flexibility around what they can do,” notes Chris Curley, Partner Lead at Google.  But, he cautions, there’s still a lot of work to be done […]

 

After The Binge, AVOD Can Shine: Tubi’s Rotblat

SAN JUAN, PR — After a couple of years of subscription video-on-demand boom (SVOD), a new model is emerging to capitalize on rumored “subscription fatigue”. Advertiser-supported VOD (AVOD) is bringing ad support back on the agenda, even as the rise of pay-for video services brought many to conclude that the era of ad-funding was over. […]

 

Embedding Data-Driven Ad Sales Takes Culture Change: Spectrum Reach’s Norris

SAN JUAN, PR — In 2020, the tools on offer in the TV industry allow advertisers to use data to plan and target the optimum ad campaign. But driving widespread adoption is going to take a culture shift. So says Kim Norris, VP at Charter’s Spectrum Reach ad sales division. “First, you have to change culture. […]

 

TV & Digital Ad Teams Must Come Together: Hulu’s Davidov

SAN JUAN, PR — Despite the apparent coming-together of television and digital video advertising, ad buyers are still too often divided in two two teams, according to one publisher hoping for change. In this video interview with Beet.TV, Hulu director of ad sales research Asaf Davidov complains that differences persist. “When we’re talking to TV […]

 

NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation

SAN JUAN, PR– Consumer behavior is changing, even if just by virtue of access. In a keynote interview with Joanna O’Connell, vp and principal analyst at Forrester at the Beet Retreat in San Juan, Dominick Vangeli, vp of advanced advertising products for NBCU, discussed some of the ways that his company is dealing with this […]

 

Local TV Ads Must Be Easier To Buy: WideOrbit’s Mathewson

SAN JUAN, PR — Even in the era of hyper-targeted digital advertising, local TV is a great medium in which to buy ads – but it is going to need efficiencies in order for media agencies to buy them. That is the view of one software vendor aiming to bring simplicity to a local TV […]

 

Spark Foundry’s Giacosa: TV Attribution Needs to Catch Up

SAN JUAN, PR– With all of the different sources of data informing the TV industry, fragmentation is a natural consequence. In a town hall interview with Beet.TV’s Jon Watts at the Beet Retreat in San Juan, Lisa Giacosa, global md of data and analytics for Spark Foundry, explained how some collaboration is necessary in order […]

 
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