Recent Videos

 

IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization

MARCO ISLAND, FL — After taking a swipe at one of the world's biggest tech companies for hurting advertising, digital advertising's umbrella body has urged the company to become a member. Following his speech at his Annual Leadership Meeting (ALM), IAB CEO David Cohen told Beet.TV Apple should get "to the table to work with the industry". He was interviewed by [...]

 
 

How To Harness The Evolution Of Clean Rooms: Habu’s Stratton

LAS VEGAS — Not everyone would describe software for privacy-compliant data integration and enablement as "exciting". But that is exactly what a growing number of people in media and advertising are saying about the emerging category of "clean rooms". In this video interview with Beet.TV, a vendor of one such solution says the tech has emerged from its wonky days in the [...]

 
 

Protocol Alignment Can Solve CTV Scale & Transparency: Index Exchange’s Casale

Every new channel experiences growing pains - and connected TV has been growing fast. According to Andrew Casale, President & CEO of Index Exchange, the explosive growth of CTV and programmatic has brought with it some problems that need to be addressed. "Like any channel that has grown tremendously, as the growth starts to recede a little bit, you start to notice [...]

 
 

Clean Room Tech Powering TelevisaUnivision’s First ‘Hispanic Graph’ Agency Integration

LAS VEGAS — If advertisers are better able to target Hispanic audiences, new "clean room" software could have something to do with it. TelevisaUnivision launched a Hispanic household identity graph at its 2022 upfronts pitch. In this video interview with Beet.TV, Brian Lin, SVP, Product Management & Advanced Advertising, TelevisaUnivision, says the new category of clean room tech is helping power an [...]

 
 

2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom

LAS VEGAS – Marketers this year will be to evaluate which different providers of media measurement provide the best insights into the television viewing behaviors of consumers they want to reach. That includes Nielsen’s tools for cross-platform measurement of linear television and streaming. “There's some very exciting things going on. You've got Nielsen One rolling out,” Sam Bloom, chief executive of [...]

 
 

Deals with MiQ, TCL Are Key Milestones in Platform Development: Samba TV’s Ashwin Navin

Media measurement is rapidly evolving to help marketers get a better idea of how they’re reaching television viewers across multiple platforms. Those media outlets including traditional linear television and newer streaming services that exploded in popularity during the pandemic. “All the disruption that's happened in media consumption over the last decade -- and only accelerated during the pandemic -- is now [...]

 
 

Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’

LAS VEGAS — One of the new crop of retail media networks is gung-ho for a new software category it thinks can allow it to prove the worth of CPG brands' ad spend. Grocery chain Albertsons Companies, which launched Albertsons Media Collective in 2021, is using "clean room" technology, which allows partners to collaborate using respective audience data sets - without [...]

 
 

‘Sky’s The Limit’ For Clean Room Use Cases: Roku’s Ben Youssef

LAS VEGAS — Roku hopes to unveil a series of clean room integrations with its partners by the end of this Q1 2023. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. In this video interview with Beet.TV, Youssef Ben-Youssef, Head of Ad Platform, Roku, says the company already uses the [...]

 
 

First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed

LAS VEGAS – Personal information that people provide directly to companies has become more valuable as consumers grow more aware about protecting their privacy. Beauty giant L’Oréal has a trove of such first-party data that provide an important resource in making its spending on advertising more effective. “This year especially I'm really looking to spend more time understanding both our non-working [...]

 
 

Not All Clean Rooms Are Equal: Choreograph’s Olivieri

LAS VEGAS — "Clean room" software is emerging to help companies re-establish the ability to benefit from data integration in a privacy-first world. But the tech's use cases are more diverse than many may think. That is according to Krystal Olivieri, Global Chief Innovation Officer, GroupM & Choreograph, who has been a keen clean room watcher since before the category's current explosion. Maintain [...]

 
 

Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts

Less than a year after its formation, Warner Bros. Discovery plans to trade TV ads in the upcoming sales season using non-traditional currency systems. "Alternative" currencies have been a hot topic over the last year as Nielsen faced measurement challenges and as broadcasters and ad buyers heeded the growth in multi-platform viewing. In this video interview with Beet.TV, Andrea Zapata, EVP, Head [...]

 
 

Best Buy Runs Faster To The Clean Room: Mark Heitke

LAS VEGAS — Can electronics retailer Best Buy help tech firms like Samsung and Google prove the worth of their partnerships? Mark Heitke thinks new "clean room" software could help answer that question. In this video interview with Beet.TV, Heitke, Director, Ad Products & Audience Strategy, Best Buy Ads, explains how the tech allows Best Buy, which is also now an ad [...]

 
 

Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari

LAS VEGAS – The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Measurement and attribution are necessary parts of this growth. “A lot more measurement companies are coming out asking for data, exposure data to be shared so that they can measure that addressable campaign,” Kemal [...]

 
 

Streaming, Retail Media Are Major Drivers of Ad Growth: Magnite’s Sean Buckley

As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. “Streaming has been a central topic not only within our industry but really in the mainstream news flow over the last couple [...]

 
 

Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi

LAS VEGAS – Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. “There will no longer be a single currency in our marketplace. There shouldn't be. Every brand operates [...]

 
 

Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue

LAS VEGAS – Setting the value of advertising transactions in what’s mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. “There's a lot of connective tissue between [...]

 
 

Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin

LAS VEGAS — They may be commonly used to allow different companies to collaborate on audience data sets without sharing them - but "clean rooms" could even find use within a single company. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. With privacy regulation and deprecation of identifiers, it [...]

 
 

Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms

LAS VEGAS -- When you have a footprint the size of Disney's, data collaboration is a necessity. But the new privacy environment makes sharing audience data understandably limited. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new "clean room" software is moving the ad needle. Clean room pillars Clean room technology allows [...]

 
 

Business Outcomes Underlie Accurate Media Measurement: Dentsu’s Cara Lewis

LAS VEGAS – Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or “walled gardens.” “We still have a ways to go. There's [...]

 
 

GM’s Kapoor Is Kicking The Tires Of Ad Clean Rooms

LAS VEGAS — General Motors wants to respect its audiences' privacy - and it is testing-out new tech to do it. "Clean rooms are, from my perspective, the future," says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Kapoor says marketers like him are trying out the emerging software category. 'Next big challenge' Clean room technology allows media buyers [...]