Recent Videos

 

Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone

Half a billion dollars can buy a lot of independence. For the man who just sold his company for that amount, the deal represents digital freedom for advertisers, in particular. Mediaocean agreed to acquire ad server Flashtalking for $500 million. In this video interview with Beet.TV, Flashtalking CEO John Nardone explains why he hopes it means liberation from industry giants. Another brick in [...]

 
 

Native Advertising Has Key Role in Future of Ad-Supported TV: TripleLift’s Michael Shields

The popularity of ad-free streaming services like Netflix and Disney+ has led to speculation about the future of ad-supported television. Native advertising that seamlessly integrates product placements within programming is emerging as a viable way for brands to reach consumers. “We’re looking at providing a more integrated, less interruptive experience that we think is responding to consumer trends as we move [...]

 
 

Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus

Consumers have more ways to watch video than ever before, making it more difficult for advertisers to measure those viewing behaviors. Surveying consumers in a panel helps to supplement sources of viewing data, including set-top boxes and automated content recognition (ACR) from smart TVs and other connected devices. “The reason the panel remains critical is because we need the means to [...]

 
 

ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester

How much of brands' digital ad spend is simply wasted? That's the question Bob Liodice wants an answer to. In April, the Association of National Advertisers (ANA), of which Liodice is CEO, issued a call seeking a consultant to conduct a study to help the organization understand how much actual spend is siphoned off in assorted fees. In this video interview with [...]

 
 

First-Party Privacy Is Paramount: InfoSum’s Wetzel

How do you re-orient an entire industry to account for a radical new consumer viewpoint? Piece by piece. That's how Lauren Wetzel sees it. In this video interview with Beet.TV, the North America president for ad-tech company InfoSum, explains how the new privacy imperative is driving brands and media players to delve deeper into data. At the forefront "The past handful of years, following [...]

 
 

Mediaocean to Buy Flashtalking for $500 Million as it Preps IPO, WSJ

Mediaocean will purchase Flashtalking, a digital ad serving company that is known for powering dynamic creative optimization for brands, for $500 million, The Wall Street Journal first reported the deal this morning. Citing sources, the Journal says the deal could be a precursor to an IPO next year for Mediaocean. Last month, we spoke with Mediaocean CEO Bill Wise on his [...]

 
 

Balance Performance & Responsibility: MediaMath’s Cordier

How can modern marketers combine two of the leading priorities of the age? It all boils down to a need to balance two key pillars - performance and responsibility - according to MediaMath chief partnerships officer Laurent Cordier. In this video interview with Beet.TV, Cordier talks about how those imperatives can come to the fore. Performant and responsible Cordier says there are two key [...]

 
 

Investors That Offer Strategic Advice Are Best Partners: DoubleVerify’s Mark Zagorski

Companies have differing needs for capital as they grow past the startup phase, build scale and support ongoing innovation to remain competitive. Before joining digital media authentication firm DoubleVerify as chief executive last year, Mark Zagorski was well acquainted with these stages in a career that has included a variety startups. Most recently, he led DoubleVerify through an initial public offering [...]

 
 

Audience-Based Buying is Ready for Primetime, VAB CEO Sean Cunningham

Welcome to this episode of the #BeetCast In this episode, I am very happy to welcome our good friend and industry leader Sean Cunnigham, CEO of the VAB, previously known as the Video Advertising Bureau. The VAB is the essential advertising industry organization for the television programmers, networks and the entire TV industry. An ad man in previous life, Sean has been [...]

 
 

Privacy, Diversity Underpin Responsible Media Investment: PubMatic’s Kyle Dozeman & Essence’s Adam Gerber

Advertisers are grappling with stricter regulations on data sharing and the loss of tracking technologies that help with audience targeting. These shifts have made first-party data collected directly from consumers more valuable for buyers and sellers of media. As a sell-side platform (SSP) that represents publishers, PubMatic is a key part of the advertising supply chain. The media marketplace is undergoing [...]

 
 

Tastemade’s Imberman Feasts On A Full Menu Of Ad Options

If there were a recipe for creating a modern, multi-channel media empire for millennials, Tastemade might have written it. Founded in 2012, the company publishes videos on global cuisine and has grown its distribution footprint across a plethora of social platforms, over-the-top TV devices, software services and MVPDs. In this video interview with Beet.TV, Jeff Imberman, the company's Head of Sales and [...]

 
 

How To Inject Creative Into Programmatic: Xaxis’ Lin

If the "Mad Men" and the "Maths Men" were to really work together, it might look a little like the picture Xiao Lin paints. In this video interview with Beet.TV, the MD for solutions at WPP-owned Xaxis says the two different sides of the ad industry need to re-unite. He says the key is finding ways to put creativity back at the [...]

 
 

Irwin Gotlieb Predicts Troubling Tipping Point for TV Ad Pricing

LOS ANGELES - It may not happen overnight, but the evolving nature of TV consumption methods is bringing a "tipping point" in the way that TV ads are bought and sold. That is according to a veteran media agency executive who has been observing the long arc of supply and demand toward a profound shift. In my interview with former GroupM global [...]

 
 

Unified Audience Measurement Starts With Identity: Nielsen’s Karthik Rao & GroupM’s Matt Sweeney

Measuring the viewing habits of U.S. consumers has become more challenging as they divide their time among linear TV and streaming video, and among devices including smartphones. Advertisers want greater assurance of that they’re reaching deduplicated audiences instead of possibly overwhelming them with the same message over and over. “We want to make sure the consumer is at the center of [...]

 
 

VCs Are Looking for Entrepreneurs With Big Ideas: Tubi’s Farhad Massoudi

It’s not unusual for entrepreneurs to meet naysayers when they’re seeking seed capital to start a business. However, persistence can pay off for visionaries who are thinking about starting a business. Farhad Massoudi went through various stages of growth as the founder and chief executive of Tubi, the ad-supported video on demand platform that Fox last year acquired for $440 million. [...]

 
 

Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure

What happens when consumers, regulators and service providers rip up the fabric of ad targeting practices that have prevailed for the last two decades? "Profound change," according to GroupM North America CEO Kirk McDonald. In this video interview with Beet.TV, McDonald interviews MediaMath CEO Joe Zawadzki on how the entire advertising industry can reboot itself for a new era. From 'hack' to patchwork Both [...]

 
 

Immersive Ad Experiences Promise Optimized Results: Dentsu’s Sarah Stringer

Advertisers have more ways to reach consumers among a growing variety of media channels, and emerging technologies promise to make those moments of connection more engaging. The goal is to avoid inundating the viewers with the same adds on connected TV (CTV), over-the-top (OTT) platforms and linear TV. “The industry now is challenged because we have a range of different ways [...]

 
 

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Some of the biggest problems in the world right now are all about very human failings. So why leave it to machines to find a solution? In this video interview with Beet.TV, two executives discuss how artificial intelligence can come to the rescue of troubles in media and marketing: Randi Stipes, Chief Marketing Officer of IBM Watson Media and Weather Kieley Taylor, [...]

 
 

#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead

It may not happen overnight, but the evolving nature of TV consumption methods is bringing a "tipping point" in the way that TV ads are bought and sold. That is according to a veteran media agency executive who has been observing the long arc of supply and demand toward a profound shift. In my podcast interview with former GroupM global chairman Irwin [...]

 
 

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

These days, just acting in your own interests isn't enough. Companies are compelled to take a positive stance on a range of outward issues - but often find that benefits nevertheless flow back in. As part of the Global Forum on Responsible Media produced by Beet.TV, advertising agency executives discussed what they are doing on that front: GroupM North America CEO Kirk [...]