Recent Videos

 

Marketers Can Simplify Media Strategies Amid Market Complexity: Wavemaker’s Vinny Rinaldi

The media marketplace has grown more fragmented with the proliferation of streaming platforms, but marketers need to focus on the idea that they’re still working to reach the households. “The overall nature of streaming television has accelerated faster than we all expected,” Vinny Rinaldi, head of investment and activation at GroupM’s Wavemaker, said in this interview with Beet.TV. “A lot of [...]

 
 

First-Party Data Drive Better Audience Targeting: Disney’s Lisa Valentino

Personal information that consumers consent to provide to businesses have become much more valuable as privacy restrictions limit the sharing of data. Disney Advertising Sales has a trove of first-party data to help marketers improve their targeting among its different media platforms. “The opportunity is to become a lot more sophisticated and specific about the audiences that we can reach. It’s [...]

 
 

How OMG’s Pagliuca Is Pushing CTV Industry To Grow Up

Connected TV promises to revolutionize the way that TV ads are bought, sold and consumed. Getting there is proving a little more difficult. Emarketer forecasts US CTV ad spend growing 50% in 2021 to $13.41 billion. But a leading media agency says more could be unlocked if the industry came together to iron out kinks. OMG's industry push Early in November, Omnicom Media Group [...]

 
 

Media Marketplace Needs to Face 5 Key Issues: Furious’s Ashley Swartz

LOS ANGELES – Rapid changes in consumer habits, public policies and advertising technology have disrupted the media marketplace in the past couple of years. Marketers, agencies, media outlets and ad-tech companies are grappling with these shifts. Five key themes emerged in discussions about the future of advertising and media at this year’s Beet Retreat conference, Ashley J. Swartz, founder and chief [...]

 
 

Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’

LOS ANGELES -- If anyone wanted to understand the clamor to reinvent the TV ad measurement space, they need only look at the Lumascape-like graphic Kelly Abcarian presented at the recent Beet Retreat in Santa Monica. https://twitter.com/kellyabcarian/status/1461366374974902285 As EVP of measurement at NBCUniversal, the mass of logos represents Abcarian trying to stitch together a new way of measuring TV. In this recorded discussion [...]

 
 

Digital Ad Metrics Have Hit ‘All-Time Low’: OpenSlate’s Lynda Clarizio

Marketers face a variety of challenges in measuring the effectiveness of their advertising campaigns amid rapid changes in technology, public policy and consumer habits. Overcoming these hurdles requires an industrywide effort among advertisers, media owners and ad-tech companies. The state of digital ad measurement “is at an all-time low,” Lynda Clarizio, an adviser and member of the board of directors of [...]

 
 

How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic

The technology publishers relied upon to provide advertiser targeting in the last two decades wasn't exactly intentional. In fact, some of it was a hack of methods used for entirely different purposes. In this video interview with Beet.TV, a leading digital advertising industry advisor says the industry should avoid sleepwalking into another 20 years of tech misalignment, by getting intentional about data [...]

 
 

Advanced TV Industry Moves Toward Standards: Voices From the #BeetRetreat on Our Podcast

LOS ANGELES -- We just wrapped our Beet Retreat, an amazing gathering of 200 industry leaders for three days of conversations and learnings. It was very special. In advance of the event, we spoke with several of the industry leaders who were part of the Retreat. The big themes that they spoke about in my conversations and were voiced on stage, were are [...]

 
 

Streaming Audience Grows More Diverse Amid National Shift: Sling TV’s Andrew Tint

More consumers are watching video on connected devices like smart TVs and mobile phones, broadening the audience for over-the-top (OTT) content. These digital pipelines give advertisers more flexibility with the targeting of their campaigns. “What we have seen over the last few years is that a number of people across the country have shifted to streaming,” Andrew Tint, head of programmatic [...]

 
 

Warner Music Group Launches WMX to Unite Talent With Brands

LOS ANGELES - Warner Music Group today introduced WMX as a music culture media holding group to provide brands with its advanced advertising offerings. WMX reaches a global audience of more than 249 million monthly visitors, and generates about 50 billion monthly video views. Erin Moran joined WMX as global chief revenue officer after working at technology companies including Google and [...]

 
 

LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV

If advertiser spend is bouncing back, Serge Matta wants to catch it. The former Comscore CEO joined LG Ads, the electronics manufacturer's advanced TV advertising division, this summer, with optimism growing about coronavirus easing. Now Matta says the power of connected TV advertising is beckoning pharmaceutical, political and other advertisers to look hard at the new medium. Intent to flex for pharma Matta was [...]

 
 

WarnerMedia Issues RFI for Audience Measurement Amid Shift in Viewer Habits

WarnerMedia is seeking a variety of new audience measurement solutions as people’s viewing habits change rapidly with the growth in streaming video. The company, which is being spun off from AT&T to merge with Discovery, sent out a request for information (RFI) from 10 to 15 measurement providers and will narrow the list of finalists to fewer than five. “We’re vetting [...]

 
 

DeepIntent Is Path For LG Ads’ ‘Quantum Leap’ In Pharma Marketing

For the pharmaceutical industry, the ability to target ads to households using connected TV is both a huge opportunity and a minefield. Ad-tech company DeepIntent will help them navigate that landscape, after LG Ads Solutions, the OEM's ad sales division, picked it to be its DSP of choice for the healthcare industry in the U.S. In this video interview with Beet.TV, DeepIntent co-founder [...]

 
 

You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard

As societies and industries advance through the years and the eras, it would be tempting to assume that things generally get better, easier. In digital advertising today, the ecosystem is wrestling with a host of changes that seem to make business more challenging. But, in this video interview with Beet.TV, Eric Picard, chief product officer at digital ad software firm Yieldmo, says [...]

 
 

It’s Going to Bigger Than Social: Dentsu’s Doug Ray on the Massive Opportunity in Gaming for Marketers

Very happy to welcome back to the show Doug Ray, who holds the title Chief Product Officer, dentsu Americas & Global Media We’ve covered Doug for a number of years and he’s always innovating, seeing what’s next and leading the industry. In his role he is deeply involved with the changing the media landscape. One of the most intriguing development is around [...]

 
 

All Ads Will Be Addressable as TV Evolves: Discovery’s Jim Keller

The television advertising marketplace is undergoing a period of rapid change as people’s viewing habits change and brands adjust their media plans to reach those consumers. More people are connecting their TVs directly to the internet or watching video on mobile devices, giving marketers another way to engage target audiences. “It’s really all about the incremental reach that connected TV provides [...]

 
 

OpenSlate Sells to DoubleVerify for $150 Million, My Chat with Mike Henry, CEO

Late yesterday, DoubleVerify announced the purchase of OpenSlate for $150 million in cash and stock. In September, we spoke with OpenSlate founder and CEO Mike Henry about the company. We have republished this interview with the news. The media marketplace has become more fragmented with the proliferation of streaming video and social media platforms, giving advertisers more ways to reach audiences. [...]

 
 

At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark

For many people, the last couple of years has been a torrid time. For the TV, video and advertising industry, it has been a period when new consumer behaviors were solidified. Now that the darkness is easing, players are emerging into the light with a renewed impetus - if they want to capitalize on the new dynamics, changes must be made. Mid-point of [...]

 
 

Brands Seek Greater Transparency for CTV Ads: IRIS.TV’s Field Garthwaite

The migration of viewers from traditional linear television to streaming platforms like Hulu and the Roku Channel is pushing brands to divide their advertising budgets among a wider group of media outlets. Their spending is expected to grow, though they will want greater transparency into the connected TV (CTV) marketplace. “Buyers don’t have transparency into where their ads are getting placed, [...]

 
 

Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner

With so much in flux underneath the traditional foundation of digital advertising, many ad buyers are confused about how they will find their best audience anymore. Apple has reduced the use of app identifiers, whilst cookies are being deprecated. In this video interview with Beet.TV, Lisa Bradner, GM analytics at ad data software company Yieldmo, says ad buyers should start testing and [...]