Recent Videos

 

How Data Drive Creatives, Why Ecosystem Cleanup Will Impact Inventory: Shenan Reed Of Publicis Groupe

NEW YORK – Media agencies don’t have a lock on consumer data that informs their clients’ ad campaigns. And that’s a good thing to Shenan Reed, President & Chief Client Officer at Publicis Groupe. “It is fascinating to me that the creative agencies really want to have access to the data, and as media agencies […]

 
 

Identity Data Yields A ‘Very Dynamic Way’ Of Viewing Consumers: BBDO EVP Sharona Sankar King

NEW YORK – While there’s always been a research component of creative agencies, what’s different now is the availability of identity based data. It enables brands to “travel with an individual and understand how they live and what motivates them throughout their day to consume different brands,” says Sharona Sankar King, EVP, Head of Marketing […]

 
 

IAB’s Randall Rothenberg: Seeing Brand Safety In A New Light, Dumping ‘Buy-Side, Sell-Side’ Lingo

Once again, the topic of “brand safety” will be front and center at the upcoming Internet Advertising Bureau Annual Leadership Meeting, but it will take on new meaning in light of IAB research into what it calls the Direct Brand Economy. Other industry semantics need to be updated as well, IAB President & CEO Randall […]

 
 

Programmatic Pushes Cadreon’s Schmidt ‘Upstream’ To Creative

After several years of an arms-race in advertising’s technology super-powers, it has become fashionable for ad-tech advocates to profess a pivot to the more creative art of the craft. But what does that look like in practice? To the North America MD of IPG Mediabrand’s ad-tech unit, data and creativity are not two separate worlds – they […]

 
 

‘Direct Brands’ Will Be Under The Microscope At IAB Annual Leadership Meeting: President & CEO Randall Rothenberg

What’s the difference between “direct” brands and “indirect” brands? The distinction is the subject of the largest research project the Internet Advertising Bureau has ever done and it will be the centerpiece of the organization’s upcoming Annual Leadership Meeting. In this interview with Beet.TV, IAB President & CEO Randall Rothenberg explains why incumbent brands that […]

 
 

GDPR Means Worry, Pain, Renaissance & Opportunity: Sizmek’s Grether

After the looming final deadline for compliance with new European data privacy legislation, advertisers will find it harder to measure their campaigns and will return to a more traditional method of placing their ads. That is the view from the boss of one of the leading ad-tech platforms, Sizmek CEO Mark Grether. In this video […]

 
 

How Hearts & Science Uncovered An Ad Fraud Problem: Hagedorn

Amongst a litany of crimes against digital ad effectiveness and transparency, one of the most-accused fraudulent tactics is fraudulent inventory. Weaknesses in links in the ad-tech chain allow rogue ad sellers to present their sites as though they were those of peers with premium inventory. It is called “domain spoofing”, and it bugs the heck […]

 
 

Making Marketing More Relevant, Cleaning Up Digital Hygiene: Bank Of America’s Lou Paskalis

NEW YORK – Marketing needs to become more relevant to corporate business outcomes, while the digital walled gardens suffering from hygiene issues need to clean up their act, according to Bank of America’s Lou Paskalis. For starters, agencies need to perform a basic assessment for their clients and not avoid tough challenges, Paskalis, who is SVP, […]

 
 

Many Publishers Behind The Curve On GDPR Compliance: Matt Prohaska

He once ran programmatic advertising at one of the world’s largest news publishers – so what does Matt Prohaska think about the impending final deadline for compliance with new-look global consumer data protection legislation? “Belated” and “complacent” would seem to sum up his view of many publishers’ readiness for the European Commission’s new General Data […]

 
 

Inside P&G’s Tide Super Bowl Takeover Campaign With Hearts & Science’s Scott Hagedorn

NEW YORK – Tide’s seeming takeover of the 2018 Super Bowl was part of a “multidimensional solution” that started with a pre-game tease in social media featuring Terry Bradshaw, who didn’t end up in any of this year’s commercials. “We preplanned out a lot of how we wanted the social to work around it and […]

 
 

GDPR Could Fuel Subscription Content: Oath’s Mahlman

With just a few months left until the final deadline for compliance with new European privacy legislation that passed two years ago, how much impact could the new policy make? Views of executives interviewed for Beet.TV’s GDPR series range everywhere from “not much” to “world-changing”. But one of the world’s leading online publishers thinks the European […]

 
 

IAB Reworks NewFronts To One Week In New York, Will Launch In LA: EVP Anna Bager explains

The Interactive Advertising Bureau is going bi-coastal with its Digital Content NewFronts presentation/negotiation event by trimming the original New York affair from two weeks to one and kicking off a Los Angeles version in the fourth quarter. “We decided this year to change it up a little bit because we have been getting feedback consistently […]

 
 

Ad-Tech Will Be ‘Different World’ After GDPR: SpotX’s Cuniffe

Advertising technology will need to change fundamentally from this May, according to one of the leading suppliers of such technology. May 25 is the final deadline for compliance with the European Commission’s new General Data Protection Regulation (GDPR), legislation which came in to effect two years ago and which gives consumers significant new protections against their data being […]

 
 

Be ‘Super Flexible’ About Creative And Try To Solve Problems: Wavemaker’s Noah Mallin

When you’re fashioning what’s designed to be a cutting-edge marketing agency, it’s good to know what not to do. One example is not trying to recreate what a creative agency does but being flexible when it comes to deciding who produces content for clients. “We’re set up to be super flexible,” says Noah Mallin, Head […]

 
 

GDPR Is A Force For Good: MediaMath’s Zawadzki

Looming new European legislation governing how global companies track and process consumer personal data seem to pose a big challenge to the new-wave of pumped-up ad-tech practitioners. But one boss at the centre of the ad targeting boom thinks the so-called “GDPR”, whose final compliance deadline comes this May, is a force for good that […]

 
 

From ‘Momentum’ To ‘Trigger Phase’: Wavemaker Canada Digital VP Derek Bhopalsingh Explains The Consumer Journey

The traditional consumer purchase “funnel” doesn’t carry much weight with new marketing agency Wavemaker. “A lot of communication agencies out there look at the purchase journey as a funnel and really it’s not that whatsoever. It’s actually quite cyclical,” says Derek Bhopalsingh, VP, Digital, Wavemaker Canada. The new GroupM agency that launched in the U.S. […]

 
 

Investors Underprepared For GDPR: Pivotal’s Wieser

What if a switch was suddenly flipped that meant advertisers and their data partners would have to gain explicit consent from audiences to be tracked, and that allowed those targets to demand a stop to processing of their data in future? That’s what happened in Europe in 2016 – but the law that was passed […]

 
 

MediaLink’s Millard Questions Preparedness For GDPR

The rules around consumer consent for digital tracking will be reset this coming May – but not everybody is yet prepared to change their business to cope. The European Commission’s General Data Protection Regulation means new measures that must be followed by any global company processing EU citizens’ data, with penalties of up to 4% of global […]

 
 

GDPR Could Turn Back Ad-Tech Clock By Two Years: dataxu’s Baker

The American marketing industry is under-playing the big effects of looming European data legislation, which will slow down data targeting innovation by up to two years – that’s according to one ad-tech company chief who is sounding a warning to the industry. The European Commission’s new General Data Protection Regulation (GDPR) came in to effect back in […]

 
 

Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules

Digital advertisers will wake up to a new dawn on May 25, one in which they had better tread carefully with how they use audience data – or risk a new penalty fine of up to 4% of global turnover. The European Commission’s General Data Protection Regulation updates prior consumer data protection rules in a […]