Recent Videos

 

Artificial Intelligence Provides Key Insights from Big Data: GroupM Nexus’s JiYoung Kim

LAS VEGAS – Popular apps such as ChatGPT and DALL-E have showcased the growing capabilities of generative artificial intelligence, but other forms of the technology have been used by media and marketing professionals for several years. “AI has really been helping us in an everyday context, specifically AI-driven optimizations and pattern detection and performance,” JiYoung Kim, president of WPP’s GroupM Nexus [...]

 
 

Preparing for a Cookieless Future: Matt Lattman, Discover Financial Services

LAS VEGAS — With Google’s on-again, off-again cookie deprecation plans now having accelerated, the industry is swallowing a seismic shift. On January 4, 2024, Google began rolling out Tracking Protection for 1% of a randomly-selected group of Chrome users, due to ramp-up through 2024. In this video interview with Beet.TV, Matt Lattman, SVP, Card Acquisition Marketing, Discover Financial Services, highlights the urgency of embracing [...]

 
 

IAB’s Tiffith Warns Against Overregulation in Digital Advertising

MARCO ISLAND, FL — As the Federal Trade Commission (FTC) revisits its rules on auto-renewals and subscriptions, the digital media industry braces for potential impacts that could reverberate through consumer experiences and business models. In this video interview with Beet.TV, Lartease Tiffith, EVP of Public Policy at the Interactive Advertising Bureau (IAB), raises concerns about the proposed revisions. He was speaking at [...]

 
 

Marketers Have Multiple Data Signals to Supplant Cookies: Mindshare’s Brian DeCicco

LAS VEGAS – Alphabet Inc.’s Google this year began its long-publicized effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome browser. Advertising agencies are working to help their clientele adapt to the loss of a key signal of consumer behavior. “The first thing that marketers need to understand and [...]

 
 

How MRI-Simmons Is Adapting To High-Velocity Consumer Data

LAS VEGAS — A veteran audience insights agency is endeavoring to pivot from "passive" to "proactive" as it adapts to the new demands of brands. Simmons has long operated consumer insights from its  American Consumer survey. Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. In this video interview with [...]

 
 

Index Exchange’s Casale Launches Marketplaces, For Integration Without The Friction

In a landscape where ad tech integrations can be as complex as they are necessary, Index Exchange is launching a new platform designed to simplify interconnectivity. Launching in beta, Marketplaces is an effort to support integrations without duplication across the ecosystem. Simplifying Ad-Tech with Marketplaces Casale outlines a vision where manual integrations, a persistent source of friction, become a thing of the past. "Publishers [...]

 
 

Advertisers Seek Consistency Among Streaming Services: BrightLine’s Mike Bologna

LAS VEGAS – The digital backbone for streaming video offers the possibility to make television as interactive as other devices such as computers and smartphones. That capability opens up more ways for publishers and advertisers to engage with audiences. Media-technology company BrightLine works to provide compatibility across streaming services. “When we create an ad to run on Hulu, it also runs [...]

 
 

Brand-Building Has Key Role Amid Retail Media Growth: Publicis’s Margaux Logan

LAS VEGAS – Retailers that sell advertising make up a fast-growing part of the media marketplace, especially with the power of retailers to drive transactions for brands. Amid this growth, retail media also has a role in traditional brand-building strategies such as driving consumer awareness. “I spend a lot of time working with Amazon…the amount of things that they have innovated [...]

 
 

Don’t Fear the Generative AI Future: IAB’s David Cohen

LAS VEGAS – The growing capabilities of generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, has led to speculation about how it will affect people in the media, marketing and adtech industries. While new technologies inevitably stir fears about their negative effects, there are many reasons for optimism. “AI has been part of our digital [...]

 
 

Analytical Tools Make Identity Graph More Powerful: TransUnion’s Matt Spiegel

LAS VEGAS –TransUnion has made its identity graph more accurate by integrating it with data from Neustar, which the consumer-data company acquired in 2021. The combination gives marketers greater accuracy in reaching target audiences based on identifiers such as an internet address. “A big part of the acquisition of Neustar was the technology platform under the hood that allowed us to [...]

 
 

Cookieless Future Demands Strategies for Data Signals: OMD USA’s Chrissie Hanson

LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome browser. Advertising agencies are working to help their clientele adapt to the loss of a key signal of consumer behavior. “We've been diligently preparing for the deprecation of cookies,” [...]

 
 

Roku’s Piasecki Envisions a Unified Future for Streaming Advertising

LAS VEGAS — Roku already offers advertisers "Superbowl reach every single day." Now it also wants to bring them new, interactive, shoppable ad formats and help streaming TV providers win back customers. In this video interview with Beet.TV, Jake Piasecki, US Head of Verticals, Roku, explains the latest trends. Bridging the Streaming Ad Divide Roku joined GroupM's recently-formed Ad Innovation Accelerator program, which GroupM said will [...]

 
 

Death Of The Cookie Is A New Dawn: Experian’s Kozub On Identifiers & Samsung Ads

LAS VEGAS — As the sun sets on the era of cookies, advertisers are preparing to navigate a transformed identity landscape. In the wake of Chrome's final deprecation of the identifiers, Scott Kozub, Experian's VP of Product Management, reveals the industry's trajectory towards alternative tactics. In this video interview with Beet.TV," Kozub also explains Experian's recently-inked partnership with Samsung Ads. Experian's Alliance with [...]

 
 

Samba TV’s Navin Aims To Upgrade Media Data’s Inclusivity

LAS VEGAS — In the world of media and advertising, the quest for inclusiveness and representativeness in audience measurement has taken center stage. Samba TV is hoping a new partnership building on its own data set can help improve the state of play. In this video interview with Beet.TV, Ashwin Navin, CEO & Co-Founder of Samba TV, sheds light on the challenges [...]

 
 

AI Can Help Advertisers Reach Cross-Platform Audiences: NBCUniversal’s John Lee

LAS VEGAS – NBCUniversal this month launched One Platform Total Audience, a media planning and activation technology that uses artificial intelligence. It also plans to transact 50% of its business this year on strategic audiences to help brands reach viewers wherever they consume content. The idea “is the evolution and the next level of innovation that sits on top of our [...]

 
 

Uber Advertising Embraces First-Party Data, Diverse App Portfolio

LAS VEGAS — As 2024 shapes up to be the year Google finally began switching off cookies, some companies are growing their advertising, instead, by leveraging their own user data. In this video interview with Beet.TV, Mark Grether, VP, General Manager, Uber Advertising, says his company allows advertisers to harness user data from Uber's range of apps. Grether explains what is coming [...]

 
 

Shopper Data Immunizes Brands Against Identifier Signal Loss: CVS’ Dhariwal

LAS VEGAS — The deprecation of audience identifiers including cookies may be seen as a threat by many marketers. There was already a growing understanding that those with first-party data, however, were in a better position. Better than that, brands with retail relationships are in a prime position to develop exactly that kind of first-party data. In this video interview with Beet.TV, Parbinder [...]

 
 

Machine Learning Finds Emotional Moments In TV Ad Inventory: Captify’s Waddington

LONDON, UK — These days, you can't read about the advertising and technology businesses without reading about AI. But Amelia Waddington was already an AI expert a decade ago. Waddington completed a PhD in Computational Neuroscience, the study of human intelligence using mathematical models. Now as Chief Product Officer, Captify, Waddington is using web search intent to create  machine learning models to [...]

 
 

AI Can Fuel Audience-Focused Creative Optimization: Cara Pratt

LAS VEGAS — Artificial intelligence tools could help drive a new era of optimization that will adapt ad creative for cohorts of audiences. That is the view according to Cara Pratt, SVP, Kroger Precision Marketing, 84.51°. In this video interview with Beet.TV, Pratt says AI should be best use to optimize ads for audiences, not for channels. AI and Machine Learning in Audience [...]

 
 

Tiles, Takeovers & Targeting: Samsung Ads’ Multi-Touch Offer To Solve Streaming TV Churn

LAS VEGAS — Subscription- and advertising-supported streaming TV services used to be regarded as diametrically-opposed models. Now the addition of ad support by SVoD operators has changed that. But Karl Meyer thinks ads also have another role to play - he thinks ads on streaming TV screens can help reignite lapsed viewers. Meyer, Head of Media & Entertainment, Samsung Ads, spoke in this [...]