Recent Videos

 

The Recipe For A New Currency: Comscore’s Wilson

SAN JUAN, Puerto Rico - In 2022, media owners are testing out a host of new measurement and currency options. All of that is aimed at weaning the industry off its historic reliance on panels. But what exactly will currency success look like? In this video interview with Beet.TV's Rob Williams at Beet Retreat San Juan, Chris Wilson, Chief Commercial Officer, Comscore, [...]

 
 

Stream On: IAB NewFronts Goes Hybrid In CTV Boom

After a couple of pandemic-impacted years, the IAB's annual showcase for publishers to pitch their upcoming digital content slates to advertisers is getting underway. Dubbed "Stream On", IAB's NewFronts, aimed ad brand marketers and agency professionals, runs May 2 to 5 as what IAB CEO David Cohen calls a "hybrid" event. In this video interview with Beet.TV, Cohen also reveals how connected [...]

 
 

Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre

SAN JUAN, Puerto Rico - In an era when ads can target individuals' attributes, what is it going to take for more of them to appeal to minority characteristics? In this video interview with Beet.TV at Beet Retreat San Juan, one executive bemoaned insufficient diversity in the advanced TV workplace - and said things need to change. Tr.ly VP creative solutions Gabriela [...]

 
 

Canoe’s Porter On Three Plans To Take Addressable National

SAN JUAN, Puerto Rico - Piece by piece, national TV inventory is getting lit up for addressable ad targeting. Canoe Ventures is one of the companies now helping make it happen. In this video interview with Rob Williams at Beet.TV's Beet Retreat San Juan, David Porter, SVP & GM, Addressable Advertising, Canoe Ventures, explains what to expect from his company. New national deals Canoe [...]

 
 

InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0

A big new partnership deal promises to swell the practice through which advertisers use so-called "clean rooms" to activate their first-party customer data alongside other datasets. InfoSum, a data collaboration platform, says it will integrate with The Trade Desk, which offers a demand-side platform (DSP), data management platform (DMP) and its Unified ID 2.0 (UID). The tie-up means advertisers and agencies can [...]

 
 

Advertisers Can Get Results Without Overspending on Tech: Havas’s Mike Bregman

SAN JUAN, Puerto Rico - Newer technologies often come with a dizzying array of buzzwords, technical jargon and flashy bells and whistles. As advertisers seek help in evaluating martech and adtech platforms, they need to be mindful that the technology delivers on its promises. “A lot of times when you hire the consulting firms, they talk about technology, and they build you [...]

 
 

Combining Local TV With CTV Is Promising for Media Buyers: GroupM’s Jen Soch

SAN JUAN, Puerto Rico - Connected television can help advertisers to reach a wider audience by complementing their presence on local TV stations, though there are hurdles that need to be overcome. Advertisers may have caps on ad frequency that prevent them from buying commercial time on local stations and CTV channels that reach the same ZIP codes, among other challenges. “Measurement’s [...]

 
 

Addressable Advertising Helps Break Down Audience Siloes: Comcast’s Larry Allen

SAN JUAN, Puerto Rico – National television networks are gradually expanding their support for addressable advertising, which lets marketers send different ads to different households during the same shows. The transition will open up 14 minutes an hour of linear TV ad inventory for improved household-level targeting. “With the success of the addressable campaigns that we've been running within the Comcast environment, [...]

 
 

ISpot.tv Receives $325 Million Investment From Goldman Sachs to Expand TV Ad Measurement

ISpot.tv, a company whose software helps advertisers to measure the reach of TV and streaming-video campaigns, today said it had received a $325 million investment from Goldman Sachs Asset Management. ISpot's platform recognizes content in real time and organizes metadata to tell which commercials play during ad breaks. It also gives marketers a way to know how consumers respond to advertising, [...]

 
 

Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen

Although behavioral targeting may appear on the rocks, the established digital ad tactic may not be completely shipwrecked. Instead, a likely outcome is that the tactical correction now underway, thanks to the deprecation of digital identifiers, will lead to a balance of approaches. In this video interview with Beet.TV, Jenn Chen, president and chief revenue officer of ad-tech company Connatix, explains how [...]

 
 

Data and Automation Drive Conversations with Media Buyers: Discovery’s Jill Steinhauser

SAN JUAN, Puerto Rico - Television networks are in a period of major disruption as consumers seek greater control over the viewing experience, whether they’re watching traditional linear programming or streaming content to connected devices such as smart TVs and mobile phones. Networks also are seeing greater demand from advertisers to automate their sales operations in programmatic auctions. Discovery, whose network brands [...]

 
 

Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says

SAN JUAN, Puerto Rico - It is often disregarded as of lesser importance and sophistication, but the local US TV market is big business. In this video interview with Beet.TV at Beet Retreat San Juan, one local TV expert says the sector has been a voracious adopter of new advanced TV ad sales techniques. VAB president Sean Cunningham tells interviewer Jon Watts [...]

 
 

Samsung Ads Offers ‘Total Media Solution’ for Cross-Platform Video Campaigns

Samsung Ads, the consumer electronics giant’s advanced advertising platform, today introduced software tools for media agencies to manage and measure cross-platform video campaigns. The Samsung Ads Total Media Solution gives media buyers a more holistic view of ad exposure on TV networks’ linear and digital streaming apps. The offering is built on Samsung’s demand-side platform (DSP) for programmatic media buying, which [...]

 
 

Viewer Attention Metrics & Contextual Ads Drive Results for Brands: Publicis’s Jason Tonelli

Consumers worldwide are exposed to countless advertisements, making the measurement of which messages from brands capture people’s attention more important to marketers. These metrics can help advertisers to improve the efficacy of their campaigns. “There's a lot of attention on attention at the moment,” Jason Tonelli, chief product officer at advertising agency Publicis Groupe ANZ, said in this interview with Beet.TV. [...]

 
 

Evolution To A Basket Of Currencies: Paramount’s Scoles

SAN JUAN, Puerto Rico - The business of TV ad-buying is fast transforming itself from one which was reliant on Nielsen as a single arbiter of viewer numbers. With Nielsen's MRC accreditation still paused, more broadcasters are testing out alternative currency and measurement solutions. In this video interview with Furious Corp CEO Ashley Swarts at Beet.TV's Beet Retreat, Travis Scoles, SVP, Advanced [...]

 
 

Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins

SAN JUAN, Puerto Rico - It may have been sold to Innovid for $160 million, but TVSquared is staying focused on its founding mission. Several MVPDs are this year testing out new measurement and currency options for trading multi-platform video and TV ads, weaning themselves off the traditional Nielsen panel. In this video interview with Beet.TV, TVSquared chief strategy officer Bob Ivins [...]

 
 

Agencies Need To Look Like Ad-Tech: Essence’s Fisher

SAN JUAN, Puerto Rico - Talk of the "disintermediation" of ad agencies may have dissipated a little in the last couple of years. But that doesn't mean agencies can just sit back. In this video interview with Beet.TV at Beet Retreat, Mike Fisher, Head of Advanced TV, Essence/GroupM, said they should reform to function a lot more like ad-tech software providers. Need to [...]

 
 

MediaMelon’s Subramanian Wants to Turn QoE Toward Video ROI

SAN JUAN, Puerto Rico - Companies first established to analyze the technical success of internet video delivery are emerging as supporting players in measuring video and connected TV ad engagement. Beet.TV has previously heard how Conviva, a company first formed to measure video quality of service, is now also helping measure content and ad consumption. In this video interview with Zach Rodgers [...]

 
 

Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV

SAN JUAN, Puerto Rico - The current US upfront TV ad sales season looks like being notable for two trends: A bounce-back in post-lockdown advertiser spend. The migration of some of that spend toward advanced and connected TV executions. In this video interview with Beet.TV, Beau Ordemann, Head of Advanced TV, Yahoo!, says his company - fresh from connecting a number [...]

 
 

Xandr Teams With 605, Comscore, EDO, Samba TV, TVision & VideoAmp on Alternate Media Currencies

Xandr, the advertising marketplace that Microsoft agreed to buy from AT&T, today introduced a data framework to give marketers more choices in setting the value of advertising transactions in linear television. The alternative currencies are available through a collaboration with media-measurement firms 605, Comscore, EDO, Samba TV, TVision and VideoAmp. “Activating these data sets for trial and evaluation, especially as we [...]