In a rapidly shifting marketplace, brands are leaning more heavily than ever on retail data to navigate economic volatility and changing consumer behavior. Jenny Holleran, vp of media, insights and loyalty at Kroger Precision Marketing (KPM), discussed how retail media networks are reshaping marketing strategy during an interview with Beet.TV contributor David Kaplan. Data signals are essential amid market volatility “Brands are [...]

The shift to programmatic buying in connected TV advertising is happening faster than many industry forecasts predicted. With programmatic transactions now dominating the CTV landscape, media owners are being advised to develop sophisticated yield strategies that unify their approach across screens while leveraging artificial intelligence to maximize revenue from every impression. "Publishers really need to ensure that they have the right tech [...]

RANCHO PALOS VERDES, CA – Adobe’s Sam Garfield, Head of Digital Strategy - CMT, Data and AI Platforms, believes that the advertising industry’s long-standing fixation on targeting over creative is beginning to break. That means publishers can unlock meaningful new revenue streams if they modernize how they produce, measure and share data around creativity. Speaking with Beet.TV contributor David Kaplan at [...]

ORLANDO - Mastercard is pushing its long-running “Priceless” platform into new territory by doubling down on real-world experiences while building a marketing engine powered by AI, said Cheryl Guerin, the company’s executive vice president of brand strategy and innovation, in an interview at the ANA Masters of Marketing conference. Guerin said the strategy now advances on “two fronts,” one rooted in [...]

ORLANDO — Brands averaging 12 agencies with separate systems and priorities create organizational chaos that artificial intelligence accelerates rather than solves.  What’s needed, according to Publicis Groupe’s Linsey Loy, is proper integration through unified identity frameworks and shared operating models. “If you think of yourself or your company like a house, if everyone has their own door and their own rules, you [...]

For Genentech, a biotech pioneer at the intersection of science and storytelling, success in media campaigns goes far beyond impressions or clicks. “Success for us is the incremental revenue and ROI that we can drive with TV ads for the brand,” said Gozde Dinc, director of media, strategic partnerships and innovation in digital marketing at Genentech. “As well as the impact [...]

Terry Kawaja - investment banker, comedian and parody writer/producer extraordinaire - was in fine form Thursday night at the Beet Retreat LA fundraiser when he presented his latest video, "Andy & the Beets," a takeoff on Elton John's "Bennie and the  Jets." We have published the video on this page. It was all for a cause dear to Terry's heart: BreastCancer.org, a [...]

For retail media networks born out of large-scale commerce operations, the next phase of growth depends on looking beyond their own backyards. As the sector matures, the imperative is shifting from servicing endemic brand partners to winning over the wider agency marketplace with scalable, easy-to-use advertising tools. With US retail media ad spending projected to grow at a compound annual rate of [...]

Artificial intelligence is generating new interactive data signals from creative content that enable moment-based messaging, fundamentally changing how brands reach audiences beyond traditional television daypart structures. “I think if you can provide signals based on moments, and that’s what AI is going to do in creative and content, you can have more powerful dynamic messaging,” Jay Wolff, CRO at Kerv Interactive, [...]

The retail media sector continues its rapid expansion, with global spending projected to grow from $184 billion in 2025 to over $300 billion by 2030, according to a forecast from Forrester “My plan for the future is to really revolutionize retail media into retail services,” Evan Hovorka, VP, product and innovation, Albertsons Media Collective, said in this video interview with Beet.TV. [...]

The evolution of commerce demands a more connected, collaborative approach across creative, media and technology teams, said Amie Owen, global chief commerce officer at Interpublic Group’s IPG Mediabrands. She described how advertisers are rethinking their operating models to achieve “total commerce” in this interview with Beet.TV contributor David Kaplan during Advertising Week New York. Such a comprehensive approach ensures that every [...]

ORLANDO – Marketers can’t prove the value of their ad investments without direct access to their own data, and that needs to change, says David Fogarty, evp of data excellence and privacy at the Association of National Advertisers. In a conversation with Beet.TV’s David Kaplan at the ANA Masters of Marketing conference, Fogarty said advertisers continue to face “tremendous waste” in [...]

Talk of a “search apocalypse” has dominated industry conversations since the emergence of generative AI, with many predicting the demise of the traditional search engine. Some forecasts add fuel to the fire, with Gartner, for example, projecting that traditional search engine volume will decline by 25% by 2026 as users turn to AI chatbots. Looked at another way, however, the result [...]

Pretty much everyone acknowledges artificial intelligence is fundamentally reshaping competitive dynamics in ad tech. But how are these new capabilities playing out practically? “AI allows brands and marketers to really compete at all levels. Independent agencies now have an opportunity to level the playing field against many of the bigger partners,” Bill Todd, general manager of Infillion’s Media Business Unit, told [...]

Fears over an AI-driven “search apocalypse” may be overblown, but brands must nevertheless look beyond a simple query-and-response box to the broader digital ecosystem where consumers are increasingly living. With some LLMs now launching their own browsers, the focus may shift to how search, research, and purchasing all take place inside a single, continuous experience. That is the view of Will Ferguson, [...]

Nearly a year after Innovid’s merger with Flashtalking as part of Mediaocean, the integration of the two ad tech firms has not only gone smoothly—it’s paved the way for a new AI-powered phase in creative and media optimization. Speaking with Beet.TV’s editorial director Lisa Granatstein, Innovid Co-founder and Chief Executive Zvika Netter said the combined company is now launching Innovid [...]

Connected television and retail media are redefining how health and wellness brands connect with patients and physicians, said Melissa Gordon-Ring, global president at IPG Mediabrands Health. These platforms give agencies a “deeper level of insight” into patient and physician behavior while maintaining safety and privacy standards, she said in this interview with Beet.TV contributor David Kaplan during Advertising Week New York. “They [...]

The definition of “attention” and “performance” is expanding rapidly for healthcare advertisers, said Clifton Covey, senior vice president and group director of digital activation at WPP’s CMI Media Group. Speaking with Beet.TV Editorial Director Lisa Granatstein, Covey said there’s no “one size fits all” model for optimization and measurement in the industry. “The gold standard has long been audience quality,” he [...]

It may look like the future of television, but its appeal is rooted firmly in the past. To the viewer on the couch, the distinction between broadcast, cable, and streaming is increasingly irrelevant; it is all simply television. For the millions of viewers flocking to free ad-supported streaming television, or FAST, the experience is familiar. That continuity is key to understanding the [...]

The next frontier of marketing lies not in digital screens but in the physical world, and that artificial intelligence and creativity will define who wins there, says Tim Armstrong, founder and chief executive of digital connection company Flowcode. The former AOL and Google executive described n this conversation with Beet.TV contributor David Kaplan how Flowcode is helping brands bridge real-world experiences [...]