Recent Videos
Roku Opening Up to Data Partnerships: VP Sarah Harms
LAS VEGAS – Roku is the world's number one TV operating system with 90 million households. But, for Sarah Harms, VP of Advertising Marketing & Measurement at Roku, what sets the company apart is its combination of original content, ad technology assets, and rich consumer data. "Not only are we the platform, but we're also a publisher," Harms told Lisa Granatstein, Editorial [...]
Simplify and Make Direct Connections: FreeWheel’s McKee has a Prescription for Streaming TV
LAS VEGAS -- Mark McKee wants to make TV-buying simple again. For the TV and premium streaming category to compete effectively, it needs to adopt some of the practices that larger digital platforms have successfully implemented, according to the EVP and GM of Comcast's FreeWheel. In this video interview with Beet.TV, McKee said providing more transparent and simplistic ways of operating is [...]
Shoppable Video’s Pathway to Performance: Disney, Roku, OMG Execs On Commerce Video
LAS VEGAS – Video commerce is racing toward becoming a $3 trillion market by 2030, rivaling the GDPs of Germany and India. The last few weeks alone have seen Shopify put shoppable video in the spotlight and the launch of new shoppable video ad formats, while upfronts season saw big platforms commit to offer more shoppable video inventory in 2025 and Microsoft [...]
Albertsons Taps Generative AI for Personalized, Diverse Advertising
LAS VEGAS – As marketers seek to put the best products and solutions in front of increasingly diverse shoppers, a big grocery chain is turning to generative AI. Albertsons Media Collective is tapping the tech to enhance its creative process and deliver personalized advertising at scale. In this video interview with Beet.TV, Evan Hovorka, VP Product & Innovation, Albertsons Media Collective, said [...]
Cookieless Signals Help Brands to Target Open-Web Audiences: Dotdash Meredith’s Lindsay Van Kirk
LAS VEGAS – Stricter data regulations worldwide have given people more control over how their personal information is used for advertising, challenging marketers to find ways to reach the right audiences while respecting privacy. For Dotdash Meredith, the digital publishing arm of Barry Diller’s IAC, helping brands to reach key consumer groups is a process of gathering signals and mining [...]
Xumo Aims to Simplify Streaming and Boost Advertiser Outcomes
LAS VEGAS -- Xumo now powers streaming for Comcast, Charter, Mediacom, Cox, and more, while also delivering over 2,000 streaming apps and channels across various devices. The recently introduced Xumo Stream Box aims to further enhance the viewer experience by combining popular apps, cable provider content, and Xumo's own AVOD channels into a single, easily searchable interface. Leveraging algorithms, machine learning, and [...]
Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha
LONDON – UK broadcaster ITV is embracing outcomes-based measurement, not just to prove the power of TV advertising but also to compete on a level playing field with digital platforms. "Outcomes have won in the marketplace," said Sameer Modha, Measurement Innovation Lead, Commercial at ITV, in this video interview with Beet.TV. "More than half the money has been spent on outcomes. So [...]
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
LAS VEGAS — Retail media is expanding beyond Amazon to more retailers, while the umbrella “commerce media” is growing opportunities for media to connect to consumer transactions. At CES 2025, Omnicom Media Group hosted discussions on the future of advertising and its “Momentum Multiplied” on the OMG Platform. In this panel, guests discussed how “premium” inventory means different things to different [...]
Ogury CEO: Ad Industry will ‘Miss The Boat’ Without Focus on Privacy
LAS VEGAS — The advertising industry is at a crucial inflection point where privacy will become paramount, according to an ad-tech CEO aiming to help data power campaigns in a privacy-compliant manner. Geoffroy Martin, CEO, Ogury believes that the industry’s over-reliance on first-party data could lead to significant challenges, especially for the open internet. In this video interview with Beet.TV, he argued [...]
Brands Should Keep Trying to Advance Diversity, Equity & Inclusion: Omnicom’s Emily Graham
LAS VEGAS – Efforts by businesses to promote diversity, equity and inclusion are undergoing a significant shift after a Supreme Court ruling in 2023 struck down affirmative action policies at U.S. universities. But consumer brands still must consider the sensitivities of a multicultural marketplace to understand the changing needs of customers and to create effective advertising campaigns. “I'm mindful that it's [...]
Carryl Pierre-Drews Previews ALM: Commerce, Privacy, Creativity, AI Among Top Themes
At the IAB Annual Leadership Meeting (ALM), January 26 to 28, in Palm Springs, IAB will unveil a new consumer privacy study that challenges misconceptions surrounding "commercial surveillance." Building upon last year's study, "The Free and Open Ad Supported Internet," this year's research delves into consumers' actual privacy concerns related to advertising. “You’re going to be really surprised," Carryl Pierre-Drews, EVP & [...]
Streamers Should Learn From Social Media: PubMatic’s Scaglione
LONDON – In the age of increasing social media usage, streaming platforms are facing a challenge in retaining viewer attention. Although they might be considered rival media, Nicole Scaglione, Global VP of CTV/OTT & Online Video at PubMatic, believes that streaming platforms can learn from social media to maintain viewer engagement. So, how can streamers and advertisers maintain viewer engagement in this [...]
XR Sees AI-Powered ‘Creative Intelligence’ As The Future Of Advertising
The ad industry’s dirty little secret? Roughly half of all creative assets produced never see the light of day – they are simply never used. This squandering of resources is crying out for a solution, and artificial intelligence (AI) may hold the key. This waste is occurring because advertisers often lack clear visibility into their creative assets, making it difficult to search [...]
Commerce Media Is Pivoting to TV-Like Brand Advertising: OMD’s George Manas
LAS VEGAS – Retailers that sell advertising have become a significant force in the media marketplace, typically helping brands to reach consumers when they’re most ready to shop. As part of the broader category of commerce media, retail media networks also provide a way for brands to raise awareness. “We're obviously seeing commerce media, retail media pivot into bigger brand video [...]
Attention Metrics Help Advertisers Pick Better Media: Havas’ Waite
LONDON – In the last few years, “attention” has moved from a fringe idea in advertising to play a leading role. Now attention metrics are fuelling real planning decisions — without coalescing into a single standard. Still, in this video interview with Beet.TV, Jon Waite, Global Managing Director, Havas Media Group, says that may not be necessary. Debate Over Measurement Methodologies There is still a debate going [...]
Open Web Benefits Brands With Diverse Media, Marketing Partners: OMD’s Chrissie Hanson
LAS VEGAS – A significant part of the media marketplace is behind paywalls or in closed systems known as walled gardens that include social media platforms, shopping sites and connected television apps. Fortunately, brands can reach a greater range of audiences outside of these channels on the open web. “The greatest opportunity of the open internet, when you think about the [...]
FAST and Friendly: Philo Aims to Keep Streaming Sophistication Simple
LAS VEGAS — After updating its visual identity in 2024 with a focus on projecting user simplicity, streaming TV operator Philo nevertheless is trying to bring sophisticated advertising tools to buyers. The entertainment and lifestyle-focused platform has been adding new offerings like new ad targeting techniques. Aulden Kaye Yi, Head of Advertising Partnerships at Philo explains what’s new in this video interview [...]
WBD’s Steinhauser: Data Aggregation Enables Fluid Cross-Platform Audience Buying
LAS VEGAS -- Warner Bros. Discovery has been investing heavily in data aggregation to enable advertisers to buy audiences seamlessly across its linear and digital properties. The approach is helping to surface new audiences and reduce the complexity of managing them separately across different platforms. "We've put a lot of investment and resourcing around our ID spine that covers the breadth of [...]
Disney’s Barnes Sees Programmatic Dominating Advertising
LAS VEGAS -- The promise of advertising automation is being realised as it becomes the dominant way of doing business - that is the “the beauty” of programmatic, according to one top Disney executive. "The year to come is, for me, programmatic," said Matt Barnes, VP, Automated Sales, Disney Advertising, in this video interview with Beet.TV editorial director Lisa Granatstein. “The insights [...]
CTV’s Upgrades in Audience Metrics Will Drive More Ad Spending: TelevisaUnivision’s Dan Aversano
SANTA MONICA, Calif. – Connected television relies on an internet hookup, making the transmission of advertising and programming easier to measure directly than with traditional broadcasts. Because metrics don’t necessarily reveal much about which members of a household are watching, marketers and media companies are seeking more information to help determine the value of CTV audiences. “While we're really good at [...]