Recent Videos

 

Fan Experience for ‘House of the Dragon’ Marks Stronger Ties with CTV Partners: Roku’s Grace Lam

Roku helped viewers celebrate the premiere of HBO Max’s much-anticipated “House of the Dragon” with an exclusive fan experience on its streaming devices. Featured content included trailers, theme packs and special looks at the characters in the series, whose action takes place 200 years before the events in the hit fantasy show “Game of Thrones.” To help fans get up to speed [...]

 
 

CTV Enables More Flexibility With Performance Marketing: MNTN’s Chris Contreras

The past decade saw a proliferation of digitally native brands that harnessed the power of social media platforms like Facebook and Instagram to reach target audiences. Many of these marketers are gaining the ability to launch targeted television campaigns as more people hook up their TVs to the internet. “Certain segmentation is very similar to how you've seen traditionally on digital [...]

 
 

Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen

With digital audience identifiers waning in usefulness, many ad buyers are once again looking back toward "quality" media opportunities. But that quest for "quality" doesn't just mean media - it also means middlemen. In this video interview with Beet.TV, Frans Vermeulen, VP Strategy & Market Development, TransUnion, explains why the supply chain must also clean up. Quality in the machine "You need quality on [...]

 
 

VidMob’s $110M To Accelerate ‘Creative Intelligence’

A platform helping advertisers customize and scale their video ads across digital channels is taking new investment to scale itself. VidMob, based in New York with 13 global offices in 50 countries, announced a $110 million Series D investment led by Shamrock Capital, along with ID Fund, Drive by DraftKings, eGateway and PROOF. In this video interview with Beet.TV, Alex Collmer, Founder & [...]

 
 

Experience Is Critical: Highlights From ‘Transforming CTV’

Although "connected TV" (CTV) has been rising fast, most viewers tend to just consider it all "TV". That places an onus on parts of the CTV ad supply chain to match the TV ad viewing experience, eliminating duplicate or poorly targeted ads. Ten executives interviewed for the just-wrapped Transforming CTV: Delivering a Better Ad Experience for Viewers, a Beet.TV Leadership Series presented [...]

 
 

Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth

On the same day Google again delayed phasing out Chrome cookies, a startup founded by two ex-Googlers raised a big funding round to provide an alternative ad targeting mechanism. Seedtag is one of several ad-tech firms whose software reads cues in content to provide "contextual targeting" attributes, considered a replacement for waning audience targeting methods. In this video interview with Beet.TV, Brian [...]

 
 

Do Brands Have A Place In Web3? Ad-Tech, NFT Leaders Discuss

CANNES — Right now, the collection of technologies known as "Web3" seems a little murky to some. But, once upon a time, marketers thought the same thing about "Web 2.0". In the Web3 panel, The Creator Economy & The Future of Video, at The Mediaocean Retreat, two executives unpicked how brands and agencies should think of the new tech: Host: Ryan Barwick, [...]

 
 

Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics

CANNES — The new-wave TV ad measurement provider co-founded by actor Edward Norton has taken an $80 million investment designed to expand its sales and marketing operations. EDO, which aims to correlate audience outcomes to ad exposure, took its biggest investment round to date. In this video interview with Beet.TV, Kevin Krim, president, EDO, explains why. Old game is over "Measurement is pivotal to [...]

 
 

First-Party Is Fuel For The Future Foundation: Oracle’s McBride

CANNES — In an advertising world shook-up by privacy regulation and practices, marketers' own data can build a "bridge" to the future. A growing number of brands are coming to that realization. In this video interview with Beet.TV, Ryan McBride, Sr. Director, Global Head of Product Strategy, Oracle Advertising, explains why it is true. Fuel tomorrow "There's new regulation popping up every day," McBride [...]

 
 

Brands Should Prepare for Next Tech Trends: OMD CEO George Manas Chats With Omnicom Media’s Ben Hovaness

CANNES – Separating passing fads from enduring innovations can vex marketers as they decide what kinds of technologies to adopt in their advertising. Lately, there is consistent discussion about Web3 as the next stage in interactive media after the commercialization of the internet and the growth of social media. Web3 is seen as a more decentralized version of the internet that [...]

 
 

Addressable Is Afloat: Canoe’s Hassell

CANNES — It took a while for the infrastructure to get rolling, but now addressable TV is hitting its straps. That is the view from a growing number of executives talking about the new capability to swap out linear TV ads for targeted alternatives. In this video interview with Beet.TV, Joel Hassell, CEO, Canoe Ventures, paints a picture of addressable's evolution. Pipes are [...]

 
 

More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings

CANNES — It is now more than half a year since NBCUniversal joined the alternative media measurement movement by tapping new-wave measurement provider iSpot.tv. So what has been discovered so far? In this video interview with Beet.TV, Sean Muller, Founder & CEO, iSpot.tv, lifts the lids on the main trend lines. Test and learn NBCUniversal picked iSpot.tv as its first cross-platform Certified Measurement Partner [...]

 
 

Women Have Many Ways to Help Each Other With Career Advancement: Lynn Branigan, She Runs It

CANNES – Women in leadership roles at work are important role models for other women who seek to advance their careers, start businesses and handle a variety of competing responsibilities. Sharing the benefits of their experiences with other women is especially helpful and is a key mission of She Runs It, the organization that started as the Advertising Women of [...]

 
 

Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad

CANNES — With GDPR, cookie deprecation and limits on mobile device identifiers, it has been a tumultuous couple of years for anyone trying to target digital advertising. But more change is on its way. In this video interview with Beet.TV, Jay Prasad, Chief strategy Officer, TV & Measurement, LiveRamp, explains why advertisers need to take note - and how they can respond. Looming [...]

 
 

Agencies Vs Procurement: 4As & ANA Leaders Want To Heal A Fractious Relationship

CANNES — In tough times when belts are being tightened, how can marketing agencies fight for corporate dollars to spend? In this fireside chat at Cannes Lions, two industry group leaders debated how internal structures shape marketing procurement: Marla Kaplowitz, President & CEO, 4A's Bill Duggan, Group EVP, ANA Look beyond cost "The questions are not productive if it's focusing on just cost," [...]

 
 

Attention Metrics Offer Improved Consumer Insights for Advertisers: dentsu X’s Leah Meranus

CANNES – Consumers are dividing their time among a bigger selection of media channels and connected devices, and it’s not always clear whether they’re paying attention to advertisements that appear among their preferred choices of content. This uncertainty has spurred greater interest in measuring attention. “Marketers really need to start focusing on attention as a metric, because an impression or an [...]

 
 

Morning Brew’s Barwick Cuts Through The Web3 Froth

CANNES — Many of the technologies lumped into standard "Web3" definitions are now at the peak of Gartner's Hype Cycle. But reporters' BS detectors don't necessarily let the PR get that high. In this video interview with Beet.TV, Ryan Barwick, Reporter, Morning Brew, gives his take on how interesting Web3 tech really is. Early innings "We're still in the very buzz phase - everyone [...]

 
 

Europe’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’

CANNES — Although we are seeing many broadcasters and video platforms experiment with new measurement vendors beside Nielsen, the "alt currency" game is not yet over. In this video interview with Beet.TV, Katty Roberfroid, Director General, EGTA, says she wants to see the traditional "gold standard" of TV measurement continue. Upgrade the standard "To us, the priority is to measure all eyeballs, all [...]

 
 

Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation

CANNES — How do you push more innovative ad experiences into the most popular connected TV platform whilst also keeping viewers happy and breaking down industry silos? Youssef Ben-Youssef, Head of Ad Platform, Roku, takes a consultative approach. In this video interview with Beet.TV, he explains how he balances innovation and choice. Format frenzy Roku's recent ad innovations include: Technology which will let viewers [...]

 
 

Social Media Marketing Requires Grasp of Consumer Tastes: TBWA\Chiat\Day NY’s Nancy Reyes

CANNES – Brands that seek to engage consumers on newer social media apps such as Snapchat, TikTok and BeReal must learn how people use the platforms to share content, stay in touch with each other and entertain themselves. Without these insights, marketers run the risk of turning off consumers, facing mockery and damaging their brands. “There is a desire to have [...]