Recent Videos

Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan

The current crisis  is causing the media industry to "rethink what we do."  It is making the TV Upfront less essential versus the time when clients want to negotiate, says Catherine Sullivan, Chief Investment Officer of the Omnicom Media Group, NA, in this interview with Beet.TVTV marketplace is moving inexorably to an "audience-based" world.   It's time to move past the way things have been done for 40 years and look at the way it could be in 12 months, she [...]

 

Courageous Studios Michal Shapira: Storytelling Needs to be” Relevant and Passionate”

Through a 30-second spot for AT&T, Courageous – the branded content studio unit of WarnerMedia, was tasked with finding a way to showcase that the mobile network company was there for its customers during a time of need, the Covid-19 crisis, in a way that was authentic to the brand.What resulted was an ad that featured front-line workers and how AT&T was helping them solve business and technology problems on the fly. According to  SVP of news content partnerships for [...]

 

Mindshare’s Brian DeCicco: The Key Variables Impacting Audience Planning Right Now

As the media industry continues to adapt to new realities, new insights have informed how companies are approaching audience planning. In a BeetCam interview, Brian DeCicco, executive director of customer strategy at Mindshare US discussed what behaviors have shifted over the past two months.According to DeCicco, four key variables are impacting how audience planning is evolving right now: privacy and consent, depreciation of cookies and the future of identity, the increasing height of the walled gardens and number of walls [...]

 

Roku Unveils TV Ad Buying Solution

Roku has unveiled its OneView ad platform which integrates its vast subscriber data with the capabilities of the video DSP dataxu, which it acquired last year."Identity is core to the offering," says Dan Robbins, VP Ad Marketing at Roku, in this interview today about the new solutions.

 

Why the TV Advertising Industry Will Embrace Consolidated Measurement: #BeetU, Session 4

Welcome to #BeetU – our weekly educational series for advertising and media during the COVID-19 crisis, hosted by Ashley Swartz, CEO of Furious Corp, longtime Beet contributor and the Dean of #BeetU.Using Furious’s comprehensive and interactive dictionary, TV101, as our guide, these sessions will unpack the terminology of advanced TV, serving as an introduction for some and a refresher for others.So, whether a newcomer or a titan, we invite you to join us for this educational series during this reset – [...]

 

Ampersand, Verizon Media Partner For TV Ad Scale

Week by week, scale and simplicity involved in buying and selling targeted TV ads grows, as partnerships and federations come together.In the latest, Verizon Media is giving itself a stronger foothold in that world by partnering with Ampersand. The details are two-fold:Ampersand will be the exclusive seller for Verizon Fios’ addressable TV inventory. Ampersand will use Verizon Media’s demand-side platform (DSP) as its primary buying platform for connected TV and over-the-top (OTT) TV ad inventory.It is the first time [...]

 

COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel

CHICAGO -  The COVID-19 pandemic has prompted many advertisers around the world to keep their wallets closed. But could spending be about to spring forward in a big way?In this video interview with Beet.TV, Matt Spiegel, head of media at TransUnion, says diminishing ad prices, more opportunistic ad buys and targeting technology will combine to welcome in a new tier of brand advertiser that traditionally had not played in TV.For one, Spiegel thinks seasonal "back-to-school" and holiday diary markers will [...]

 

IAB UK Wants An End To Advertisers’ News Lockdown: Mew

LONDON - The UK arm of the Interactive Advertising Bureau (IAB) has joined the calls on advertisers to stop cutting news publishers out of their media plan during the COVID-19 pandemic.Stretching back to March, many ad buyers have been using keyword-based blacklisting tools to eliminate buying opportunities against news stories about the virus.In this video interview with Jon Watts for Beet.TV, IAB UK CEO Jon Mew says: "If you're a news provider or a company that works with news brands, [...]

 

Pandemic Response Requires Agility: Cadent’s Troiano

It was already a fast-changing media ecology, now the COVID-19 pandemic is forcing businesses to adapt to new circumstances even quicker.In Q2 2020, that seems to be the emerging wisdom from a wave of executives.In this video interview with Beet.TV, the boss of a company fresh out of acquiring a big ad-tech player says the media industry needs to think on its feet."I think the marketplace has to be more flexible," says Nick Troiano, CEO of Cadent, the company helping [...]

 

Digital Media Exec Launches National Grassroots Bake Sale for Biden Campaign

BROOKLYN -- Veteran digital media executive Domenic Venuto, who recently served as COO of Amobee and had earlier senior posts at The Weather Channel and Publicis, is harnessing his passion for bread baking, and his digital chops, to launch a grassroots bake sale to raise funds for the Biden for President campaign.He calls the movement #BakeforBiden.From his Brooklyn kitchen, he is baking three days a week, producing dozens of loafs that he ships via FedEx, USPS and UPS to contributors [...]

 

In Pandemic, Brands Tilt To Agility & Performance: Innovid’s Chalozin

In the wreckage caused by COVID-19, marketers are having to think on their feet - but many of them don't have to move their feet at all.That is the conclusion of one video and connected TV advertising technology company leader whose platform claims to have sight of 35% of the US streaming video ad market.In this video interview with Beet.TV, Innovid co-founder Tal Chalozin says some brands' ad strategies are recalibrating - but others are proving resilient. Flight to agile "We're getting [...]

 

“People Before Profits,” Horizon Media Founder and CEO Bill Koenigsberg

Dealing with the immediate impact of  the COVID-19, with the agency's 125 clients, was a sort of "massive triage," says Bill Koenigsberg, CEO and Founder of Horizon Media, the largest privately-owned media buying agency, in this interview with Beet.TVIt's been difficult, but he sees the agency coming out of the crisis stronger, as it did after the 2008/2009 financial crisis.  The team is the driver of success and says that the agency does not plan layoffs or furloughs. "People before [...]

 

Amplifi’s Mike Law: ‘Reach Is a Big Story in Today’s Marketplace’

As more precise data becomes available, there’s a greater importance on moving away from legacy behaviors and more towards understanding audience and reach. In a Beet.TV interview, Mike Law, president of Amplifi USA, explained how this comes from a balance between audience targeting tools and contextual marketing.Amplifi is a unit of the Dentsu Aegis Network.Companies have gotten better at using data to identify clients’ most valuable audiences, and it’s important they don’t lose perspective of where those ads should run. [...]

 

Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped, 4C’s Goldman

CHICAGO -  If the coronavirus pandemic was killing businesses, nobody told the big tech platforms.In Q1 results posted this week, Facebook reported returning "stability" in advertising revenue after an initial steep March decline, whilst Alphabet reported a March slowdown but nevertheless a 10% growth in ad revenue year-on-year.For Aaron Goldman, what's worrisome is that brands may not be equipped. In this video interview with Beet.TV, the CMO of 4C Insights – a marketing tech platform enabling advertising across TV, digital, [...]

 

“Embrace Agility,” WarnerMedia’s Aversano Advises

The coronavirus is forcing everyone to think creatively. And that includes how marketers find their audiences when the delivery mechanism they expected to use just isn't available.Case in point - to find viewers who would otherwise have watched sports events that have been cancelled, some brands are turning to audience targeting, which helps them find the same audiences though they may now be watching other content.In this video interview with Beet.TV, WarnerMedia SVP of ad innovation and programmatic solutions, Dan [...]

 

Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale

TORONTO  -  During the pandemic, many advertisers are slashing spending.  One principal reason is a lack of appropriate advertising.   Responding quickly, agencies are creating new executions.As a result, buying should come back in several categories in May and June, predicts Andrew Casale, President & CEO of Index Exchange, one of the largest independent programmatic adverting players.Getting the right creative will be key in assuring the viability of the programmatic ecosystem and ad supported media, notably news sites which are under [...]

 

Why True Cross-Platform Measurement Is Still Elusive: #BeetU, Session 3

Welcome to #BeetU – our weekly educational series for advertising and media during the COVID-19 crisis, hosted by Ashley Swartz, CEO of Furious Corp, longtime Beet contributor and the Dean of #BeetU.Using Furious’s comprehensive and interactive dictionary, TV101, as our guide, these sessions will unpack the terminology of advanced TV, serving as an introduction for some and a refresher for others.So, whether a newcomer or a titan, we invite you to join us for this educational series during this reset – [...]

 

Verizon Media Tools Up For Interactive Future: Markman

LOS ANGELES - Its own ad-tech stack was already gargantuan, now Verizon Media is widening the set of tools it offers to third parties.In an announcement, the company launched new features for publishers via its media platform:Verizon Media Smartplay Prebid: Helps offer more inventory, for faster auction and for better prices, using prebid open-source software. Ad Data and Ad Analytics: Helping publishers segment data and understand ad performance, plus identify tech issues. Verizon Media Control: For curating content and [...]

 

Publicis Groupe’s Cohen: Why Brands Are Better Off Without the Cookie

During a worldwide crisis, advertisers have to be particularly cognizant of the situation their audience is living through. Talking to customers as a cohort, and not as individuals, and letting advertisements end up alongside irrelevant content, can hurt brands more than ever. Jeremy Cohen, the vp and head of global content partnerships at Publicis Groupe, says consumers are “hyper-tuned” to the digital experience right now – meaning they have less patience for poor ad experiences but will be responsive when the [...]

 

Video Ads Are Coming Back: Innovid’s Chalozin

The coronavirus pandemic has hit advertising spend hard, but are there signs the market may be starting to expand again?Tal Chalozin has data he says proves it. Innovid, the video ad-tech serving supplier Chalozin co-founded, just released a product that lifts the curtain on all the trends being seen this month...https://twitter.com/innovid/status/1252945290207903745According to the platform, Innovid iQ, trends include:Some sectors' video ad impressions are returning to February or March levels. Retail advertisers put the brakes on advertising, but have lately [...]