Recent Videos
Paramount’s Scoles: Advertising Is Converging Across Screens
AMENIA, NY — Viewers are increasingly watching the same kind of TV content across different devices and services. And that means the industry needs a more holistic approach to advertising, says Travis Scoles, EVP of Advanced Advertising at Paramount. In this video interview with Beet.TV contributor Rob Williams, Scoles says the industry is moving from simply focusing on device graphics and territorial [...]
Sports Rights Fragmentation Brings New Opportunities: Dentsu’s Lewis
AMENIA, NY — The biggest battleground in TV today is sports rights - and those rights are becoming ever more fragmented amongst a growing number of players. But, while that is introducing complexity, it is also opening up new opportunities for engaging audiences in different ways. Cara Lewis, Chief Investment & Activation Officer of Dentsu International, says her agency is helping clients understand [...]
What a Great Beet Retreat in the Berkshires: Santa Monica Is Next!
Many thanks to our participants at the Beet Retreat in July in the Berkshires. We had illuminating conversations, invaluable networking and great times! We also produced a much-watch series of some 30 interviews. Special thanks to our Beet Retreat Berkshires partners Magnite, TransUnion and Mastercard. Please check out our highlight reel on this page. We will be back next July! We are now [...]
Contextual AI Redefines Brand Storytelling in a Post-Cookie World: GSD&M’s Kersey
In a time of increasing consumer angst over data privacy, brands and agencies are grappling with how to leverage data effectively while still crafting powerful brand narratives. But has the reliance on cookie data pulled focus away from defining a brand's core message? "I think we've relied on this data so closely that it's moved us agencies and brands alike away from [...]
Advertising’s Atomization Demands New Thinking: Rob Norman On Retail Media
AMENIA, NY — The advertising world has shifted from a centralized oligopoly to a complex, atomized environment where countless market participants are vying to deliver and measure ads at the very edge of the consumer experience. That’s the view veteran ad man Rob Norman, Director and Advisor, gives in this video interview with Beet.TV. "What's changed since media has not just become fragmented [...]
AI Adoption is a Roadmap and Work in Progress for Agencies: Quigley-Simpson CEO Fremont
AMENIA, NY — For agencies like Quigley-Simpson, adopting artificial intelligence is a roadmap and a work in progress - but human analysis is still critical, says CEO Carl Fremont in this video interview with Beet.TV. Fremont's agency is getting to grips with AI by partnering with tech vendors. Rather than simply taking AI for granted, Quigley-Simpson goes "deep" on exactly how partners [...]
Dual-Screen TV Helps Brands Run Performance Campaigns: Telly’s Bob Ivins
AMENIA, N.Y. – Amid the proliferation of “walled garden” media platforms that jealously guard their user data – such as Facebook, Amazon, Google and connected-television apps that require a login – advertisers are seeking ways to get more complete information about consumers and their behaviors. Technology startup Telly aims to provide advertisers with that more holistic view of audiences by asking [...]
Screens Are Everywhere, Boosting Demand for Quality Content: VideoElephant’s Daniel Harrison
AMENIA, N.Y. – Video screens are found almost everywhere from people’s households to car dashboards to billboards to bus stops to airline seats to gas pumps to ride-share vehicles to waiting rooms. This proliferation is driving a need for fresh content, especially programming that’s supported by advertising. “We are in the age of massive consumption of video. There is more content [...]
Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability
Advertisers face a significant challenge as technology gives consumers more control over how they access media content amid an ever-expanding universe of choices. However, the digitization of media content also gives advertisers more tools to reach audiences with greater precision and a higher likelihood of a positive business outcome. In this panel discussion, several experts discuss how they are conquering [...]
Large-Language Models Drive AI Innovation in Advertising
CANNES - Media and marketing are being transformed by generative artificial intelligence, the technology that powers popular apps such as ChatGPT. Gen AI relies on what are known as large language models, or LLMs, to perform a variety of tasks such as creating text, answering questions and recognizing the context of interactions with consumers. This discussion focuses on the challenges [...]
Marriott’s Donovan Sees Personalization, Entertainment Driving Marriott Media Network
AMENIA, NY — As the burgeoning category of retail and commerce media networks continues to hit travel, Marriott is aiming to partner with entertainment brands its thinks underpin travel, The Marriott Media Network launched in 2022, offering an omnichannel experience, reaching consumers throughout their travel journey via display, mobile, email, and future content integrations and in-room opportunities like hotel televisions. Now it [...]
Gen AI’s Powerful Capabilities Fuel Innovation for Marketers
Generative artificial intelligence has been popularized in the past couple of years by apps such as ChatGPT, which can quickly generate responses to questions in everyday language. In the realm of advertising, gen AI is having a profound effect on marketing and creative processes. This discussion at the Cannes Lions International Festival of Creativity focuses on gen AI’s ability to [...]
Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman
This year’s election season has brought a significant shift in how campaigns reach likely voters through television, especially as streaming video becomes more popular. Political advertising also can benefit from tools such as supply path optimization, or the process of finding the most direct and cost-effective routes for buying digital ad inventories, including those for connected television. “We're getting more control of [...]
Aggregated and Anonymized Data Drives Business Outcomes for Brands: Mastercard’s Mohamed Abdelsadek
AMENIA, N.Y. – As television becomes more digital, advertisers are seeking to measure the effectiveness of their campaigns in ways that can be compared to their online efforts. Payments giant Mastercard has a role in this process. “We're able to help identify that a specific ad is able to have a lift and an impact in a ZIP code in a [...]
Audience Identifiers for CTV Ads Rely on Privacy-Safe Cloud
CANNES - Connected television is a cookieless media environment, making other kinds of audience identifiers an important part of advertising activation and measurement for marketers. Innovations in privacy, security and decentralized technologies are transforming the addressable marketing world for CTV, as our expert panel discusses in this video. Gareth Davies, senior vice president at TransUnion Bill Stratton, global head of [...]
Cord Cutting Has Permanently Changed Political Advertising: Push’s Eric Frenchman
Media forecasters expect the 2024 election cycle to be the most expensive ever, with more than $10 billion spent on all media platforms. Amid this record spending, cord cutting has permanently changed the media-buying strategies for political campaigns. Eric Frenchman, advertising executive at Push Digital, is seeing this shift in very personal terms. “My mom just had her 82nd birthday. Two years [...]
Wurl, Comcast & Sharethrough Execs Debate Driving Value for SSPs and DSPs
CANNES — Panelists debate the state of programmatic advertising, with mixed views on whether "walled gardens" are beneficial or detrimental. Some argue for more collaboration and simplified processes to reduce confusion for brands. Others suggest "walled gardens with doors" - controlled access that still allows data sharing and interoperability. Overall, the industry appears to be moving toward more openness, though [...]
LiveRamp, Kinective, TripAdvisor Execs Say The Sky’s the Limit For Clean Room
CANNES — The use of clean rooms in commerce media has progressed from conceptual discussions to practical applications over the past 18 months. Panelists noted a shift from explaining what clean rooms are to focusing on use cases like measurement, insights and activation. While education gaps remain, early adopters are leveraging clean rooms for data collaboration, audience analysis and closed-loop reporting. [...]
Measuring Outcomes – The New Frontier in Media Attribution
CANNES — At a morning panel during Beet.TV’s Global Leadership Summit: Data, Identity & Measurement, executives discussed the evolution of media measurement. They highlighted a shift from simplistic demographic targeting and click-counting to more sophisticated, outcome-based approaches. Panelists emphasized the importance of leveraging advanced data and technology to focus on actual business outcomes, such as purchases, rather than mere reach or [...]
Warner Bros. Discovery’s Kazi On The Evolution Of Programmatic Buying
Warner Bros. Discovery is leaning heavily into programmatic transactions, with nearly half of its demand coming through automated channels. The media company sees programmatic as a way to drive operational efficiencies, enable advertisers to match against desired users, and fill inventory during peak live events. "We like to give programmatic the best shot possible," says Huda Kazi, VP of Ad Technology & [...]