Recent Videos

Pulling It Together: Xandr’s Hoffert On 2021 TV Goals

If 2017 looked like an early point at which to make a big play into connected TV, 2021 looks like being the year when investment pays off. For some time, CTV was a powerful but challenging opportunity - the promise to target individual households, if only a host of interconnectivity issues could be overcome. But, in this video interview with Beet.TV, Eric [...]

 

Omnicom Media Group First To Test OpenAP’s New TV Ad Data

It originally launched with more modest ambitions, to harmonize the data segments TV networks use to describe their audiences. But now OpenAP has launched the latest new initiative in its ongoing maturation - a supply-side platform (SSP) to help the buying of linear TV ad inventory. The new platform, announced on Monday, has connective tissue that exposes OpenAP systems via APIs to [...]

 

The BeetCast: Power Broker Michael Kassan on CES, Cannes Lions and a Hybrid Future for Live Events

LOS ANGELES -- It’s a virtual CES this week. it will be interesting to see how it goes. However it goes, I am pretty sure that our future industry events will be some sort of hybrid of live and virtual. And that will probably be the case for Cannes Lions, says Michael Kassan, my guest this week on the #BeetCast. Kassan [...]

 

Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising

A new year, for many, is always a time when we contemplate starting over, when we wipe the slate clean and think about moving forward with new intention and new focus. For digital advertising, that fresh start can't come soon enough. Facing a range of challenges including the disappearance of traditional identifiers, the addition of privacy measures and the emerging economic [...]

 

Live Sports Are Poised for Big Comeback in 2021: VAB’s Jason Wiese

The Super Bowl this year will be especially significant as the capstone of the National Football League's herculean effort provide live sports entertainment amid a global pandemic that threatened to upset its season. The health crisis has been enormously disruptive, but has shown the power of live sports to entertain millions of fans while helping marketers reach highly engaged audiences. "There's [...]

 

Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better

2020 has fused together existential challenges with some of the biggest potential opportunities. Together, it makes for a heady cocktail - change, even enforced change, can lead the industry to make overdue changes, to a brighter tomorrow. In this video interview with Beet.TV, Vin Paolozzi, Chief Investment Officer with Interpublic Group's Kinesso unit, talks about how these factors are combining - and [...]

 

Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake

Most of the major smart TV platforms, in the last couple of years, have emerged as serious plays in supplying data that can report on actual viewer behavior when it comes to shows, ads, games, anything that happens on the screen. And now LG is levelling-up its own capabilities, by making an investment to take a majority stake in Alphonso. But, in [...]

 

Streaming TV to Lead CES as Kassan Keynotes with Warner’s Sarnoff

LOS ANGELES - MediaLink has been an essential part of CES for many years: from its jam-packed parties, to VIP panel sessions -- and for its hundreds of business development meetings for its clients. This year, with CES all virtual, MediaLink is all in, albeit in a very different way, including a gala "party" on January 12 where invited guests will [...]

 

A+E’s Montenes Puts People At The Heart Of Advanced TV

Connected TV ad sales may offer a degree of automation on the sales side and targeting beyond age and gender demographics. But that doesn't mean it isn't still a relationships business. In this video interview with Beet.TV, Roseann Montenes, VP, Precision & Performance Ad Sales, A+E Networks, explains why she is focusing on people. Connecting people In November, Montenes' A+E joined Crown Media Family [...]

 

Radio Has Been Rebooted: Entercom’s Foss

it may have historically lacked the ability to track and target individual listeners, but radio's intimacy has always made it a personal medium. Now that audio listening channels can take advantage of digital signalling, many think that the unique properties of new-wave radio plus the addressability of digital can combine to make an appealing offer. In this video interview with Beet.TV, Sarah Foss, [...]

 

First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says

They have been the fabric of digital ad targeting for two or three decades - but now third-party cookies are being deprecated, whilst mobile device identifiers are being switched to consumer opt-in. Taken together and coming off the back of consumer privacy policy changes, it represents the biggest threat to the accepted norms of digital ad targeting in years. But the demise [...]

 

Andre Swanston: Angels Saved My Start-up as VC’s Shut the Door

He had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year. But it was tough sledding, building an advanced media data business five years ago. Now a super-hot sector, Andre was ahead of his time. While he made early progress with product development and industry partnerships, funded from a few early stage angel investors, [...]

 

In This Climate, Marketers Want Outcomes: LoopMe’s Park

LOS ANGELES - Clicks and ad exposures are nice. But, in the current economic situation, you could forgive a marketer for wanting to jump straight to sales. Fortunately, a growing range of advertising software vendor agrees, as we see an emerging crop of tools allow publishers to connect ad exposure and end results into an outcome attribution, which many media organizations [...]

 

Complex Ad Marketplace Underscores Need for Automation: Centro’s Derek Newman

BOSTON - The advertising marketplace has grown more complex amid increased fragmentation among media channels, including various digital platforms on connected devices. Centro, a provider of trading and media operations software for digital advertisers, sees an opportunity for continued automation among buyer and sellers of advertising in a more omnichannel environment. "The biggest challenge is complexity," Derek Newman, product lead of [...]

 

Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer

As someone who launched a new TV ad-tech platform just as a global pandemic began, Pete Bruckbauer ends 2020 having seen the value in good timing. Now he wants the industry to realize the benefit of alignment. Xandr, where Bruckbauer is senior product manager, launched Invest TV, a platform for TV ad buyers to transact using data across multiple linear programmers, [...]

 

“AI is Going to be the Single Biggest Disruptor and Enabler of Marketing,” Mastercard’s Rajamannar

For one man, the turning of a year also represents the dawning of a new age. Raja Rajamannar, in his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers, says the industry is emerging into what he calls "the fifth paradigm" of marketing. Rajamannar is Chief Marketing and Communications Officer of Mastercard and current president of the World Federation [...]

 

Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says

In the new audio odyssey, all boats may be rising. Streaming audio - in the shape of both podcasts, digital music, smart speakers and more - is opening up to advertisers. In this video interview with Beet.TV, Diana Anderson - SVP, Group Director, National Audio and Local Digital Activation of the media agency Carat - says her clients are eager to buy more [...]

 

Data-Driven Buying of Linear TV Drives Efficiencies: Kinesso’s Lauren Bernard Mannix

Marketers next year will keep looking for ways to develop omnichannel media strategies that reach target consumers more efficiently. Advertisers want to move from planning and measurement of siloed media outlets toward a more holistic approach that avoids over-exposing viewers to the same ads too often. "There's a lot of value for clients in being able to plan and then measure [...]

 

Brands Want To Close The Loop On Outcomes: Wenda Millard

After a year of unpredictability, brands are striving to get closer to guaranteed business outcomes. But, to do that to best effect, they are going to need to start acting before the campaign has ended. That is the view of Wenda Harris Millard, the industry veteran who is now vice chairman at strategic advisory MediaLink. Toward certainty In this video interview with Beet.TV, Millard [...]

 

History Creates Context: Magnite’s Kershaw On Life After Identifiers

The withering of the third-party cookies and mobile identifiers that have made up much of traditional digital ad targeting is up-ending the business of marketers reaching audiences. As those methods wane, many ad planners are contemplating the switch from targeting users to targeting the content they read or watch - commonly called "contextual" targeting. But, whilst "context" may seem to simply describe the media [...]