Recent Videos

 

Snowflake Sees Emergent Data-Sharing Uses, M&A To Boost Interoperability

LAS VEGAS — In the wake of a post-cookie advertising landscape, the shift toward first-party data strategies is gaining momentum, according to Bill Stratton, Global Head, Media, Entertainment & Advertising Vertical, at Snowflake. The data cloud company is seeing brands increasingly leveraging clean rooms and first-party data. And Snowflake recently acquired another data company to accelerate data interoperability. From First-party Data to Standardization "The [...]

 
 

AI Powers Personalized Experiences for Connected Consumers: iProspect’s Liz Rutgersson

MARCO ISLAND, FL – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, is being adopted by brands and agencies as part of their efforts to improve the effectiveness of media and marketing strategies. “What Gen AI does is helps us query performance both from a creative and media perspective at the same time,” Liz Rutgersson, [...]

 
 

IAB Study Uncovers New Need To Articulate The Role of Ads In The Open Internet

MARCO ISLAND, FL — After a few years in which the rise of ad blockers and subscription content reframed advertising as intrusive, the digital ad industry's umbrella body is coming out batting for the ad-supported internet. The IAB just released The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange, a research piece which surveyed over 1,500 [...]

 
 

Streaming Ads Are Driving Results for Brands: Carat’s Mike Law

MARCO ISLAND, FL – Streaming services have given consumers more control over the television viewing experience, and that engagement is translating into better performance for advertisers. Marketers are gaining the ability to attain broader reach even as their audience targeting improves. “We're seeing better targetability from streaming. It's no longer just an addressable product. It's a real reach driver,” Mike Law, [...]

 
 

Samsung Ads Aims To Eliminate Linear, Streaming Ads Overlap: Samsung’s Evans

LAS VEGAS — These days, consumer electronics makers at CES don’t just show off their latest TV hardware. Some also demonstrate their capabilities in media and advertising services. In this video interview with Beet.TV, Justin Evans, Global Head of Analytics & Insights, Samsung Ads, explains how the company is launching new services to help advertisers benefit from its position as one of [...]

 
 

Unilever’s Sobol Switches On To AI-Driven TV Ads, Shoppable TV

MARCO ISLAND, FL — One of the world’s biggest consumer goods companies, one with a rich heritage in TV brand-building, is getting excited about the capabilities and tricks of the new, internet-powered TV. With brands like Persil and Cif, Unilever is a big media spender. In this video interview with Beet.TV at the IAB’s Annual Leadership Meeting, Aaron Sobol, Head of Media Investment [...]

 
 

AI Agents Boost Productivity for Media Agencies: Kinesso’s Graham Wilkinson

LAS VEGAS – Consumers have become more familiar with generative artificial technology amid the explosive popularity of apps such as ChatGPT and DALL-E. Other forms of AI such as virtual agents have been used by media and marketing professionals for several years, to positive effect. “If I look at the volume of work that I put out personally now, it's increased [...]

 
 

Cookieless Web Drives Media Transformation: OMD USA’s Sébastien Hernoux

LAS VEGAS – Alphabet Inc.’s Google this year began to give users of its popular Chrome browser more control over their online privacy by limiting the use of tracking cookies. The technology has underpinned online advertising since the internet was commercialized in the mid-1990s, and buyers and sellers of media are preparing for its disappearance. “We've been working on this for….three, [...]

 
 

Cutting Carbon Emissions Requires Group Effort for Ad Industry: Scope3’s Kaitlin Leary

MARCO ISLAND, FL – Because media and marketing activities consume energy, they have a carbon footprint that can be measured. As information about these activities becomes more available throughout different supply chains, companies can see how their work indirectly produces greenhouse gas emissions. Consulting firm Scope3 aims to bring more transparency to these environmental effects. “As brands have to start reporting [...]

 
 

Retail Media Networks Unify Goals for Brands, Merchants: Dentsu’s Brian Monahan

MARCO ISLAND, FL – Retailers that sell advertising have carved out a significant segment of the media marketplace. As retail media networks proliferate, survival will be determined by their ability to help brands achieve their marketing goals. In many cases, retailers and brands have the same objectives. “Really the name of the game is scale and being able to reach and [...]

 
 

Activision Blizzard Thinks Advertisers Should Pay Attention To Gamers’ Attention

MARCO ISLAND, FL — It is forecast to reach $109.6 billion globally this year - but can game advertising strike a balance between the urge to play and encouraging ad buyers to pay? As the gaming industry continues to explode, advertisers are drawn to the immersive and engaging world of games, seeking to captivate an audience that is increasingly difficult to [...]

 
 

Gen AI Is Helping to Drive Innovation for Advertisers: Annalect’s Clarissa Season

LAS VEGAS – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT, is quickly being adopted by a variety of organizations that seek to improve efficiency, foster creativity and improving customization. Media buyers are among these adopters of gen AI as they collectively help to determine how billions of dollars are spent on behalf of advertisers. “Every job [...]

 
 

Brands Can Find Alternatives to Tracking Cookies: Mediabrands’ Suraj Gandhi

LAS VEGAS – Alphabet Inc.’s Google this year started giving some users of its popular Chrome browser more control over their online privacy by limiting the use of tracking cookies. Advertisers are testing alternatives to the technology as part of their efforts to reach consumers. “The reality is there's entire mix of targeting that you have to think about,” Suraj Gandhi, [...]

 
 

Samsung Ads’ Richardson Says CTV Ads Offer Performance & Popularity

LAS VEGAS — In the rapidly evolving world of connected TV (CTV) and digital advertising, brands are constantly seeking more precise targeting and measurable outcomes. Samsung Ads has positioned itself in this arena by leveraging a vast array of consumer data from across its ecosystem of devices. Michael Richardson, Global Head of Product at Samsung Ads, shares how the conglomerate's holistic view [...]

 
 

LiveRamp Acquired Habu To Make Data Integration User-Friendly: CEO Howe

MARCO ISLAND, FL — Why did data company LiveRamp acquire last month acquire Habu, one of the leading vendors behind the crop of clean room software suites? For Scott Howe, CEO, LiveRamp, it’s about fit and the future. In this video interview with Beet.TV at the IAB’s Annual Leadership Meeting, Howe describes the deal and more besides. Keep it simple “The enthusiasm was unlike anything [...]

 
 

Ford’s Futurism: Steering Consumers Through An Era of Mistrust & AI Apprehension

MARCO ISLAND, FL — These days, selling cars isn’t just about, well, selling cars. For Ford, it is also about becoming a trusted brand in an age of mistrust and AI fear. In this video interview with Beet.TV at IAB’s Annual Leadership Meeting, Jen Brace, Chief Futurist, Ford Motor Company, explains why modern auto marketing is about more than the car. Product Innovation Through [...]

 
 

Samsung Ads Makes Its DSP Simpler & Smarter With Activator, Data Partnerships: Craig Chinn

LAS VEGAS — What can an ad platform from a TV maker offer in 2024? Samsung Ads launched its DSP in 2020. Now it is making enhancements to the platform. In this video interview with Beet.TV, Craig Chinn, VP of Platform Sales at Samsung Ads, shares insights into the company's latest endeavors to transform the digital media buying experience. Streamlining the DSP Experience "Last [...]

 
 

‘The Earth Is Literally On Fire’: Sharethrough’s Maguire Is Eager For A Second Green Media Summit

MARCO ISLAND, FL — The imperative for sustainability has never been more critical, and the advertising industry - with a range of impacts, including energy consumption from programmatic trading - has a role to play. In January, scientists warned carbon reduction targets could be missed without urgent intervention. In this video interview with Beet.TV at the IAB’s Annual Leadership Meeting, Frank Maguire, VP of [...]

 
 

AI Igniting Retail Media For Albertson’s Muppidi

LAS VEGAS — At the Consumer Electronics Show (CES), two of the the fastest-emerging digital trends overlapped. Artificial intelligence is helping spur retail media networks. That was the views shared with Beet.TV by Sravanthi Muppidi, VP, Software Engineering, Albertsons. Albertsons is a leading food and drug retailer in the United States and has started its own Albertsons Media Collective, a retail media wing. Democratizing [...]

 
 

Advanced Advertising Is Big Step Toward Media Convergence: WBD’s Noah Levine

LAS VEGAS – Media companies for years have embraced technology to help advertisers improve reach and frequency among key audiences. Warner Bros. Discovery, whose network brands include CNN, TBS, TNT, Food Network, HGTV and TLC, has developed data-driven linear and linear addressable capabilities. It also has streaming platforms Max and Discovery+, along with free, ad-supported streaming television (FAST) apps, to engage [...]