Recent Videos

 

Amazon Will Be A Gigantic Ad Sales House: Finecast’s Nielsen

LONDON — Over the last two years, the growing realization that Amazon brings significant skin to the digital advertising game has ballooned. And that is crossing off its ecommerce platform and on to online TV, too. In a recent terms of service update for Fire TV ad sales, Amazon says “Fire TV Ad-Enabled Apps must […]

 
 

Hulu’s DeTraglia On Using Probalistic Data To Track Co-TV Viewing

SAN JUAN, Puerto Rico—All the first-party television viewing data in the world won’t parse out co-viewing by individual human beings. In the meantime, Hulu is working with third-party providers like Comscore and Nielsen “to get at who are the people who are most likely to be sitting in the room,” says the OTT pioneer’s Head […]

 
 

Essence’s Gerber Outlines The Practical Realities Of Swift Advertising Change

SAN JUAN, Puerto Rico—Anyone can sympathize with traditional television networks given the transformational challenges they face. But to empathize, one has to have been there, as has Adam Gerber. In this interview, the ABC and agency veteran details the responsibilities for change of each constituency—from media to measurement companies, marketers and agencies—as he assays the […]

 
 

“We will be an advertising platform for the converged world,” Amobee COO Domenic Venuto

LONDON — Thirteen years in business and $72 million in funding tends to give you a certain authority position in the marketplace. For Amobee, the demand-side platform and analytics suite operator, that position seems to be getting bigger. After already acquiring Ringring Media, AdJitsu, Gradient X, Adconion, Kontera and Turn, the Redwood City, CA, company this […]

 
 

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

SAN JUAN, Puerto Rico—For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options. In this interview at Beet Retreat 2018, Arrix talks about the partnership between Sling TV and audience measurement provider Comscore and the […]

 
 

Agencies Deserve Automated TV: Cadent’s Power

LONDON — So far in the evolution of addressable TV advertising systems, the big secret has been the extent of operations that are actually performed manually. Next up, ad-buying agencies and other users deserve to jettison some of that manual work, says an exec from one company trying to make it happen. In this video […]

 
 

LiveRamp’s Goal: Unduplicated Reach Across Broad Spectrum Of Platforms

SAN JUAN, Puerto Rico—Craig Berkley sums up LiveRamp’s role in reducing friction in television and video advertising targeting in one word: identity. “It’s clear that we all have various pain points that we can address or work on. Our mission and role in this whole ecosystem is to provide automated deterministic identity at scale,” says […]

 
 

CFlight To Contextual Intelligence: A ‘Performance Report’ From NBCU’s Yaccarino

LONDON – A year ago, NBCUniversal brought together a cross section of advertising and media executives in New York to confront industry “inertia.” Its own remedies represent a “very strategic cadence” that includes its growing use of contextual ad offerings, says Linda Yaccarino. Core pillars of that cadence are measurement, commercial innovation and technology, The […]

 
 

Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell

LONDON — Just a few short years ago, the worlds of media had become islands. Online, supremely trackable, was selling ads in a vacuum. TV, disconnected, looked isolated by comparison. Now, digital TV and identity resolution technologies are building a bridge, however. In its latest report entitled Assigning TV Credit: A Practical Guide to Attribution, FreeWheel […]

 
 

Finecast’s Page Mulls A Self-Serve Tool For Agencies & Brands

LONDON — It is now more than a year since GroupM launched Finecast, a new subsidiary to bring together various strands of addressable TV advertising. What comes next? Maybe getting it in to the hands of media agencies, says the man who runs the product. “We’re looking to bring that out into markets, so the […]

 
 

Nielsen’s Hohman Explains Foundational Currency, Monetization Metrics

SAN JUAN, Puerto Rico—In the complex and confusing world of advanced television and more precise audience targeting, everything starts with a foundation constructed of currency data, according to Nielsen’s Dave Hohman. Atop that foundation can sit a variety of “metrics to monetize,” he explains in this interview at the recent Beet Retreat 2018. The currency […]

 
 

Data Thinking Is Short-Termism: GroupM’s Thomas

LONDON — It’s not so long ago that marketers were getting excited about how their jobs could be fuelled by data, that data was becoming “the new oil” powering their industry. Fast-forward to 2018 and it seems the pendulum is swinging a little bit away from the new dataism. GroupM director of audiences research Simon […]

 
 

Research Veteran Shimmel On The Difficulty Of Amassing Reach

SAN JUAN, Puerto Rico—If reach is “God’s gift to advertising,” to paraphrase the late media research guru Erwin Ephron, it’s a gift that doesn’t keep on giving, according to Howard Shimmel. “We downplay the importance of being able to plan to optimize reach,” says Shimmel, formerly of Turner Broadcasting. Now the President of consultancy Janus […]

 
 

Interactive Ads Drive Purchase Intent: Innovid’s Eason

SAN JUAN — It recently became the first vendor to gain accreditation from the Media Ratings Council (MRC) for video ad measurement in a connected TV environment. But what if the future of connected TV was one with fewer advertisements? In this video interview with Beet.TV, video ad-tech firm Innovid says it is working with publishers […]

 
 

Finding The Right Recipe For International Addressable: Liberty Global’s John Paul

LONDON — It owns several of the leading pay-TV platforms in Europe – but Liberty Global says enabling addressable, targeted TV ad opportunities for channels may involve a mix of third-party partnerships. “It’s (about) picking the right model for the right market,” says Liberty Global MD, advanced ads and data, John Paul in this video interview […]

 
 

CFlight Helps Buyers Take Flight: Simulmedia’s Morgan

LONDON — Eight months after NBCUniversal rolled out its new measurement currency for quantifying time-shifted and on-demand viewing on any platform, one exec thinks the deployment is a game-changer. NBCU’s aim with CFlight was to give advertisers a sense of how their marketing campaigns are being seen, regardless of time or location. In this video interview with […]

 
 

With Videology Assets, Amobee Eyes The Complete Consumer Funnel

SAN JUAN, Puerto Rico—Having acquired the assets of Videology last summer, Amobee picked up solutions for the sell-side and, as a result, stands to be “the most broad and deep omni-channel platform,” says GM of Business Development, Tony Yi. Singtel’s Amobee now seeks to simplify the delivery of advertising across all channels and screens—including video, […]

 
 

ACR Helping Brands Decipher Their Data For TV: dataxu’s Baker

SAN JUAN, Puerto Rico—There’s lots of industry talk about data being the “connective tissue” that can unify advertising buys across various channels. But while many hurdles currently prevent brands and agencies from normalizing the execution of buys across linear and advanced television, data is already playing a key role, according to dataxu CEO Mike Baker. […]

 
 

As SVOD Booms, Ads Must Excel: Comcast’s Bremond

LONDON — If ads and subscription payments sit on two sides of the media see-saw, the trick is in getting the balance right. Whilst many broadcasters are now keen to copy Netflix’s subscription model, what could be the impact on ad sales? “There’s maybe less premium content available for the ad sales team to monetize,” […]

 
 

When Weighing Addressable TV, Think Value Not Complexity: Cadent’s Bologna

SAN JUAN, Puerto Rico—The advanced television train has left the station. And while the addressable TV car lacks certain systemic, logistical and executional amenities, testing addressable makes sense for at least half of all advertisers, says Mike Bologna, President, one2one media, Cadent. “What I think that we should focus on more is the value proposition […]