Recent Videos

 

TelevisaUnivision Takes Off, Partnering United’s Kinective For Commerce, Travel Ads

CANNES — Any media owner will claim to have a good on-the-ground understanding of its audience. But now TelevisaUnivision is taking that to the air. The Hispanic-focused media company is expanding its footprint with retail media partnerships as well as travel media partnerships, such as with United's new Kinective Media Network. In this video interview with TVREV co-founder Alan Wolk for Beet.TV, Fernando [...]

 
 

Beet Retreat Berkshires; A Special Moment for the Media Community, TransUnion’s Matt Spiegel

Movers and shakers from the advertising, media, ad-tech and consumer data industries this month will converge at the Beet Retreat Berkshires to share ideas about the future, strengthen professional ties and make new friends. The highland region in northwestern Connecticut offers a scenic, woodland escape with colonial New England charm. “One of the reasons that I'm really excited about participating in [...]

 
 

Dow Jones Embraces AI Amidst Surging Demand for Reliable News: CEO Latour

CANNES — If any news publisher knows the numbers behind AI effectiveness, it must be Dow Jones. The company, which also owns The Wall Street Journal, covers the growing trend daily, and recently inked a big deal with OpenAI. In this video interview with Beet.TV, Dow Jones CEO and Wall Street Journal publisher Almar Latour says the firm is embracing AI opportunity across [...]

 
 

‘Milliseconds Matter’: FreeWheel Boots-Up Live Programmatic Ads For Paris Olympics

CANNES — When you are trying to target and serve programmatic ads to TV, every millisecond counts. Timed for NBC's coverage of the upcoming Paris Olympics, ad-tech company FreeWheel is launching a new suite of programmatic software geared toward live delivery. In this video interview with Beet.TV, Mark McKee, EVP & GM, FreeWheel, explains why it is important. Solving Live Complexity According to its [...]

 
 

Identity Resolution Key to Bold Marketing in Fragmented World: TransUnion’s Spiegel

CANNES -- In a media and marketing landscape more fragmented than ever, the concept of identity resolution is fundamental to being a bold marketer. So says Matt Spiegel, EVP of TransUnion's TruAudience Growth Strategy, who believes marketers must stitch together a full picture of people and households in order to drive growth. "Every marketer is working towards some level of more growth, [...]

 
 

Strategic Audiences, Live Programming Deliver Results for Advertisers: NBCU’s Maggie Zhang

CANNES – As advertisers seek to win over their most likely customers, they increasingly rely on a variety of data sources to optimize their media spending. NBCUniversal, a unit of Comcast, has developed advanced capabilities to help advertisers reach people by audience segments. “We are doubling down on strategic audiences because we truly believe the future of advertising is in audiences,” [...]

 
 

CTV and Branded Content Offer New Opportunities for Molson Coors

CANNES -- As younger audiences increasingly turn to ad-supported CTV platforms for their content, marketers are taking notice. For brewing firm Molson Coors, the shift to CTV is about more than just following the consumer. It's also opening up new possibilities for branded content partnerships that go beyond traditional advertising. "CTV is obviously beyond a new trend today. It's now I would [...]

 
 

‘The World’s Most Addressable TV Screen’? United’s Kinective Takes Flight: Richard Nunn

In an age of distraction, many advertisers wish they could tap into a captive audience. Well, there can be few more captive viewers than those on a jet plane. That's why United Airlines recently launched Kinective Media, billed as the world's first traveler media network of scale. In-flight Addressability With over 165 million passengers flown in 2023 and more than 100 million unique IDs, United [...]

 
 

Contextual AI Empowers Advertisers With Customized Audiences: Annalect’s Clarissa Season

As consumers seek more control over how their personal data are shared with brands, marketers are returning to contextual advertising – or placing ads next to content that’s most likely to engage a target audience. This shift is occurring as advances in artificial intelligence fortify contextual signals. “Contextual AI can help influence consumer behavior in a couple of different ways,” Clarissa [...]

 
 

AI Algorithms Unlock Media Buying Efficiencies, Havas Media Network’s Bregman Says

CANNES -- In an age when clients demand hard business outcomes from their ad spending, it is incumbent on agencies to harness the right data for optimizing and restructuring media buys. But that is a challenge which relies on having the right data relationships in place throughout the process, as well as deploying the latest AI algorithms. "Our clients are expecting business [...]

 
 

Disney Aims To Maximize Contextual Moments With ‘Magic Words’

CANNES — The Walt Disney Company is already known for its Magic Kingdom. Now it is also bringing some “magic” to contextual ad targeting. The company has set a goal of achieving over 50% of its revenue through automated channels and is on track to exceed that target, making programmatic central to how Disney goes to market and scales its business. Now [...]

 
 

Influencers Are Becoming Engines of Commerce, Omnicom’s O’Connell Says

CANNES -- The phenomenon of "connected commerce" is not just about retailers or consumer goods companies. In a recent white paper, Omnicom explored the various ways in which consumers are interacting with shoppable moments - and found that consumers themselves have considerable influence over the emerging category. In this video interview with Beet.TV editorial director Lisa Granatstein, Joanna O'Connell, Chief Intelligence Officer at [...]

 
 

Advertisers Should Demand Premium CTV for Best Results: WBD’s Porter

CANNES — Not all CTV impressions are created equal. To get the best results, advertisers need to ensure they are buying premium CTV inventory with professionally-produced content that engages fans. That’s according to one executive who says he knows the roadmap to premium placement. "If you want premium content and you want a premium environment, you have to buy premium CTV," says David [...]

 
 

Retail Media Creates A Win-Win: Albertsons Launches Collective TV

CANNES -- The advertising industry is looking for alternative ways to target high-quality audiences as cookies disappear from the marketplace. Retail media, with its access to valuable first-party data based on real shopper behaviors, is stepping up to fill this gap. In this video interview with Beet.TV, Kristi Argyilan, SVP of Retail Media at Albertsons Companies, says retailers can now build scaled [...]

 
 

Retail Media’s Growth Reflects Key Changes in Shopping Habits: Kinesso’s Amie Owen

CANNES – Retailers that sell advertising make themselves more valuable to marketers by gathering as much information as they can about their customers. These data can be harnessed to improve audience targeting for a variety of brands. “We are very data-driven. If we don't use data, it doesn't count,” Amie Owen, global chief growth officer at Interpublic Group’s Kinesso Commerce, said [...]

 
 

Traveler Data Can Pinpoint Audiences: GroupM’s Brown

Amid the turmoil of cookie deprecation, ad buyers are looking for new identifiers. One of those new signals is emerging as traveler information, which ad agencies are saying can help paint a more holistic picture of target audiences for advertisers. In this video interview with Beet.TV, Jessica Brown, Managing Director of Digital Investment at GroupM, explains the appeal. Inflight Opportunity "Traveler (data) helps paint [...]

 
 

Experian’s Feo Sees Commerce Media Fuelled Further By AI

The retail media boom shows little sign of slowing down, as eMarketer's latest forecast projects the category growing from 14.1%  to almost 25% of all US media ad spend by 2028. According to eMarketer: "More budget is migrating into off-site channels such as connected TV (CTV) and web publishers’ display inventory." According to Chris Feo, SVP of Global Sales at Experian, retailers [...]

 
 

Contextual AI Unlocks New Targeting Options and Insights for CTV Advertising

As digital ad identifiers have been throttled in recent years, many in the industry are looking back to contextual targeting. But, when the context is as limited as show descriptions, that may not be enough to power the depth of targeting many ad buyers want. In this video interview with Beet.TV, Jon Wallett, VP of Sales, East Coast at Seedtag, Says: "It's pretty [...]

 
 

Magnite’s SpringServe Partnership Brings Personalized ads to Personal Devices for United Airlines

CANNES — A new type of advertising is taking flight, after United Airlines announced it was bringing personalized ads to its new media platform, and specifically to personal devices onboard via a partnership with Magnite. It is one of the first instances of "commerce media" interacting with digital ads in the travel environment. For now, United's Kinective Media is focusing on its own ad sales, but [...]

 
 

Peacock Ready For Paris: NBCU’s Noval On A Step-Change In Olympics Coverage

In years gone by, NBC’s Olympics coverage was sometime criticised for practices like airing events on tape-delay due to broadcast schedules. But the infinite space afforded by online distribution changes all that. In this video interview with Beet.TV, Josh Noval, SVP of NBC Olympics & Paralympics Advertising & Partnerships at NBCUniversal, explains the role Peacock will play in NBCU’s coverage of the upcoming [...]