Recent Videos

 

Bank Of America Moves Away From “Walled Gardens”: Paskalis

ORLANDO — Bank Of America is switching more advertising investment back to traditional channels and away from “walled-garden” digital environments, as it grows concerned about the inability to measure and capitalise on the big digital opportunities. In this video interview with Beet.TV, BoA SVP for customer engagement and investment officer Lou Paskalis explains the change the […]

 
 

TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’

ORLANDO — The collection of fears lumped under the “transparency” banner – ad fraud, viewability, and so on – have plagued advertising for the last couple of years. But now a concerted effort has helped overcome one of the key challenges – according to a cross-industry program established to tackle the problems. “We have turned […]

 
 

Forget Storytelling, It’s All About ‘Story Making’: Mastercard’s Raja Rajamannar

ORLANDO – Listening to Mastercard’s Raja Rajamannar, one wonders how marketers juggle the myriad the complexities and challenges that did not exist a mere decade ago. Even if they manage to master technology, brand safety, cause marketing and acquiring suitable talent, consumers don’t want to see their ads. So it’s a bit ironic that brands’ […]

 
 

Ad Viewability, Verification Drive Creative Reset For P&G: Chief Brand Officer Marc Pritchard

ORLANDO – After its push for digital media transparency began to gain traction, Procter & Gamble began to realize that it needed to alter its creative game. Things like ad duration and frequency took on new importance. “It forced us to raise the bar even higher on ad creativity,” says P&G Chief Brand Officer Marc […]

 
 

P&G’s Marc Pritchard: Objectives Were Met Despite $100 Million In Digital Ad Cuts

ORLANDO – Earlier this year, Procter & Gamble cut $100 million from its digital advertising budget because of long-running concerns about the integrity of the media ecosystem. It was “kind of a pretty big move” that nonetheless paid off because the company still grew and met its objectives, according to Chief Brand Officer Marc Pritchard. […]

 
 

Post Merger, Tivo Readies Robust TV Analytics Offering

When TV metadata company Rovi acquired set-top box software outfit TiVo for $1.1bn last year, it may have seemed like the smaller, younger whipper-snapper buying up the experienced, legacy players. But now the pair have been rolling together their data and products in to a suite greater than the sum of their parts – and […]

 
 

Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings

Some people use data to better target advertising at consumers, others use it to better embrace viewers of content, and still others use data to do both at the same time. In the latter case, Viacom is exploiting the new opportunities to use consumer intelligence not just to help out its advertisers but also to […]

 
 

Oath To Be Mobile-First With Trusted ‘Garden’ Of Content: CRO John DeVine

As it continues to combine the multitude of ad tech and content assets within AOL and Yahoo, a big focus of Oath going into 2018 will be to “own the mobile moment.” This is where parent Verizon will be a key ally. Oath Chief Revenue Officer John DeVine spends much of his time at events […]

 
 

100% Digital Ad Viewability ‘Very Hard To Deliver,’ Says Hemnet Service’s Peter Brodersen

COLOGNE – The shift in digital ad transactions in Sweden from insertion orders to programmatic deals has been “quite dramatic” and, as in other markets, transparency is a big challenge. “The publisher side is starting to get in sync with programmatic and understand the change that’s apparent for the moment,” says Peter Brodersen, Programmatic Manager […]

 
 

MittMedia’s Fredrik Strauss On Solving Viewability And The Value Of Multiple Partners

COLOGNE – With some 200 years of publishing heritage, Sweden’s largest local newspaper group solved digital advertising viewability two years ago and has since served only viewable ads. The reason was pretty simple, according to Fredrik Strauss, Head of Programmatic for MittMedia. “One of the developers said ‘Why do we even serve the ads no […]

 
 

Essential Medical Supplies Arrive in Storm-Ravaged Vieques by Aid Group: Hospital‘s Free Pharmacy Fully Stocked

FARMINGDALE, NY /  SAN JUAN, PR – September 29 – A shipment of nearly a thousand pounds of essential medicines including antibiotics, vaccines, asthma and diabetes drugs has landed in San Juan. The items are bound for medical facilities here and on the nearby islands of Vieques and Culebra. The delivery was shipped Friday morning […]

 
 

Time Inc.’s Judith Hammerman On Transparent Metrics And Walled Gardens

To Time Inc., “transparency” is just another word for “validation.” And it’s nothing new to the publisher giant, which maintains a vast garden but eschews walls when it comes to sharing data with its partners. “I think when folks are talking about transparency what they’re really talking about is validation. They really want to know […]

 
 

Brands & Agencies Will Fight Over Data, Rocket Fuel’s Duerr Says

COLOGNE — If data is still “the new oil“, get ready for a tussle between prospectors eager to control the land through which it flows. Speaking with Beet.TV for this video interview, one ad-tech exec sees a looming conflict between two industry actors who more typically do business with each other. “Data ownership is going […]

 
 

GroupM Taps Jakob Nielsen To Run New Addressable TV Company Finecast In The U.K.

GroupM is taking on the challenge of cross-screen audience targeting and standardized measurement by launching its own addressable TV company in the U.K. called Finecast. Following nine months of in-house testing, Finecast is up and running and spans multiple TV channels, pay-TV platforms, set-top boxes, video-on-demand services, over-the-top providers and game consoles. Jakob Nielsen, Managing […]

 
 

Target Will Be First To Use NBCUniversal’s New Self-Serve Ad Placement API

Stepping up its digital advertising game against Facebook and other platforms, NBCUniversal is rolling out a self-serve way to buy ads in some of its top shows. Target will be the first to bypass NBCU’s sales structure and place ads directly via an application programming interface to target audiences based on the retailer’s consumer data. […]

 
 

Inventory Concerns Cause Tension Between Context And Audience: Hearts & Science’s Ralston-Good

COLOGNE – Every once in a while, someone raises a caveat about being hyper sensitive about digital ad environments. In this case it’s Hearts & Science CEO Frances Ralston-Good, who says that while ad inventory should be clear the industry should be mindful of curtailing the benefits of programmatic. To be sure, the U.K.-based executive […]

 
 

Digital Supply Chain Maturing Because ‘Marketers Want More’: Index Exchange’s Andrew Casale

COLOGNE – Could it be that the digital supply chain is finally growing up? It’s definitely maturing, with signs of consolidation, less innovation and indications that marketers’ calls for greater transparency are having an impact, according to Andrew Casale. If all of this were true, Casale would know. Back in 2003 he founded Casale Media […]

 
 

Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech

COLOGNE — In the last year, publishers’ criticism of the ad-tech vendors that help their digital ad businesses has grown louder, alongside criticism from buyers over lack of transparency. In the case of The Guardian, the publisher is currently even suing Rubicon Project in court, claiming the company kept “substantial sums” in “secret commissions” and […]

 
 

How Salesforce DMP Helps Brands Find ‘The Next Best Customer’: Chief Strategy Officer Jon Suarez-Davis

COLOGNE – About a year ago, customer management provider Salesforce acquired data management platform Krux Digital, to keep pace with competitors like Adobe and Oracle. With Krux providing new muscle to the Salesforce Marketing Cloud, it has considerably upped the ante in leveraging brands’ first-party data. Salesforce Marketing Cloud Chief Strategy Officer Jon Suarez-Davis headed […]

 
 

CNN ‘More Relevant Than It’s Ever Been’: Chief Product Officer Alex Wellen

COLOGNE – Can a hurricane top a presidential inauguration for grabbing eyeballs? At CNN the answer is a resounding yes. Breaking news also represents a “balancing test” in being able to monetize those eyeballs most effectively, as CNN Chief Product Officer Alex Wellen explains in this video interview with Beet.TV. “It looks like CNN is […]