Digital Media Milestone: News Consumption via Mobile Reaches Nearly Half for Financial Times

By on 03/06/2011 11:14 AM @beet_tv

The introduction of tablets and smart phones has driven extraordinary growth in digital news consumption.  According to Robert Grimshaw, Managing Director of the the FT.com, approximately forty-five percent of digital news is now consumed via mobile devices.

Coupled with the growth in consumption has been the interest in advertisers around advertising on the mobile platforms, which was nearly non-existent just one year ago, he said in this interview with Beet.TV

We spoke with Grimshaw in Manhattan on Thursday at the paidContent2011 conference where he was a panelist.

He speaks to the success of the online subscription for the Financial Times, which is now at around 200,000, has reached half of the worldwide print circulation of 400,000.  He said that growth of digital subscriptions has risen by fifty percent in 2010.

He also speaks about the profitability of the the paper's online video efforts.

Grimshaw: Apple is Giving us a "Headache" 

More conversations with Grimshaw in this video interview conducted by paidContentUK editor Robert Andrews. Grimshaw comments on the recently introduced policies by Apple around payment for content on the iPad.  

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Eric Pfanner from The New York Times reports on the value of data collected from FT digital subscribers.

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Andy Plesser

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