Omnichannel Starts with TV: The Evolving Role of TV in Healthcare Marketing

a Beet.TV Leadership Series, presented by Swoop
DeepIntent’s Natalie Mancuso: Healthcare CTV Drives Better Performance than General Online Video
19 May 2026
DISH Media Sidesteps IP Targeting Woes With Direct Customer Signals
16 Feb 2026
Advanced Audience Planning Drives TV’s Next Phase: iSpot’s Dan Hickox
9 Feb 2026
Why CTV Is Becoming the Backbone of Healthcare Marketing: The Trade Desk’s Baron Harper
2 Feb 2026
Swoop’s Kurt Robinson: TV Must ‘Stay The Backbone’ as Pharma Embraces New Delivery Mechanisms
26 Jan 2026
Ampersand’s Justin Rosen: Poor AI Training Data Risks ‘Doom Loop’ of Degraded Insights
19 Jan 2026
Healthcare Marketing Enters New Era: WPP Media’s Adam Arnegger on Power of Video and Connected TV
14 Dec 2025
OpenAP’s Ashley Luongo: How TV Delivers Digital-Level Precision For Pharma Ads
1 Dec 2025
Addressable Video and Smart Planning Drive Patient Action for Healthcare Marketers: PHM’s Sarah Bast
25 Nov 2025
Tie Media to Patient Outcomes: Genentech’s Gozde Dinc on Measuring Success in Healthcare Ads
17 Nov 2025
Reimagining Patient Reach: CMI Media Group’s Clifton Covey Pushes for Smarter, Privacy-Safe Ads
10 Nov 2025
Advanced TV Turns Awareness Into Measurable Action: Swoop’s Kate Ludwig
3 Nov 2025
For Roku, the Streaming Ad Revolution Starts on the Home Screen
28 Oct 2025
Takeda’s Katie Van Horn: Condition-Based Audiences End Wasted Impressions in Pharma TV
20 Oct 2025
From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel
17 Oct 2025
Brand Authenticity and Storytelling Help to Drive Patient Action: Questex’s Ayla Ellison
5 Oct 2025
CTV and Programmatic are Transforming Healthcare Advertising: The Trade Desk’s Kyle Avery
28 Sep 2025
TV’s Emotional Reach and Data Advances Drive Healthcare Marketing Impact: Swoop’s Quinn Borsuk
21 Sep 2025
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