New Interbrands Report: What The ‘Breakthrough Brands’ Are Doing Right

Ever heard of brands like Sennit, Glossier, VSCO or mymuesli? Interbrands cites these and dozens of others in its first annual Breakthrough Brands report because its Global CEO says marketers can probably learn something from these relatively young companies. “What we’re looking for is who’s going to be next,” Jez Frampton said in an interview with Beet.TV before today’s release of the Interbrands Breakthrough Brands report, which is titled Future Growth. It’s a collaboration of Interbrands, Facebook, Ready Set Rocket and [...]

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Beet.TV Coverage of Cannes Lions 2016 | The Future of TV Advertising, a Beet.TV Leadership Forum at Cannes Lions, presented by true[X], hosted by OMD