Programmatic Going Premium And Global In 2015: Videology’s Eisenstein

CANNES, Lions – More top-end publishers will be trialling so-called “programmatic” technologies for automating and controlling online ad trading in the next few months before they jump aboard next year, says one exec from a programmatic video platform.

“(In the) second half of 2014, we’re going to see a lot of new …


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Posted on 06/20/2014 at 6:27 PM
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Content Has Elevated Itself Above Advertising: MediaCom’s Morris
by Robert Andrews on 06/20/2014

CANNES, France — Advertising is no longer the only game in town for brands who want to reach audiences, says a media planning agency exec. “The reason content is now so topical is, brands are increasingly looking for much more ROI,” MediaCom’s global MBA head James Morris tells ...

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LinkedIn’s Weiner Has Video Ambitions For Content Strategy
by Robert Andrews on 06/20/2014

CANNES, France — LinkedIn CEO Jeff Weiner sees video as an increasingly important component of the professional network’s content strategy. “Video is a natural extension of LinkedIn as a publisher platform,” Weiner tells Beet.TV. “You see videos increasingly being shared on ...

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TubeMogul’s Mondelēz Deal Points To Big-Brand Programmatic
by Robert Andrews on 06/20/2014

CANNES, France – Programmatic video ad tech platform operator TubeMogul used the Cannes Lions festival to announce food brand Mondelēz International would use its services to buy and serve all of its video ads. “Programmatic is getting to be less scary,” says TubeMogul’s CEO Brett ...

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LG Sets WebOS To Work On Simplifying Smart TVs
by Robert Andrews on 06/20/2014

SAN FRANCISCO — It was the operating system that nobody loved. When LG Electronics acquired webOS from HP in 2013, it bought a technically sound OS that had struggled to make headway during the mobile platform wars. Now the electronics group is hoping webOS can finally flourish by simplifying the smart ...

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Canadian Video AdTech Firm Acquired by Google for DoubleClick Deployment
by Andy Plesser on 06/20/2014

mDailog, a Canadian firm that has built a live video ad insertion engine, has been acquired by Google, the company announced in a blog post.  More in this report from TechCrunch.  Terms have not been revealed. Last year at the Brightcove customer summit, we spoke with Greg Philpott is the founder and ...

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Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
by Robert Andrews on 06/19/2014

CANNES, France — WPP’s GroupM recently declared it would no longer buy advertising spaces from open trading exchanges from next year. The global boss of GroupM’s data-driven unit backs that strategy. “It’s our ambition to not buy any media in an open marketplace,” says Xaxis ...

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Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO
by Robert Andrews on 06/19/2014

CANNES, France — It seems like it was only a few months ago that the topic of video ad fraud cast a long shadow on the digital advertising sector. Now everyone is running around trying to eliminate the dark arts. And one tech vendor says those arts could already be extinguished before 2014 is done. ...

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Yahoo’s Brody: Brands Can Buy Programmatic Using Search History
by Robert Andrews on 06/19/2014

CANNES, France — Yahoo will open up its recently-unveiled Ad Manager Plus ad software to use on a self-serve basis – and is offering users’ search history as a targeting characteristic. “People use search every day to show (purchase) intent - that search-based data has never been ...

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Brands Sacrificing Truth For Attention: Google’s Benson
by Robert Andrews on 06/19/2014

CANNES, France – Many brands nowadays are keenly commissioning content videos – but are they diving in to the opportunity in the right way? “What you see too often – we saw a lot of it on YouTube and at the Cannes awards – people are sacrificing brand equity or brand truth to ...

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GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
by Robert Andrews on 06/19/2014

SAN FRANCISCO — Ad group WPP is already making video and TV shows on behalf of advertisers, through its GroupM Entertainment division. But it wants to bring distribution platforms together to take its content to larger audiences. “The big aggregators have advantages, whether they’re Yahoo, ...

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‘TV Everywhere’ Experience Must Be Harmonized: CTAM’s Britt
by Robert Andrews on 06/19/2014

SAN FRANCISCO — TV subscribers want to be able to watch their programming digitally wherever they are. But creating a harmonious access point when the US’ patchwork market comprises dozens of different operators is a significant undertaking. Angie Britt, the advanced products VP at cable ...

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Black Arrow Wants Cable Co’s To Monetize All Screens
by Robert Andrews on 06/19/2014

SAN FRANCISCO —  BlackArrow SVP Chris Hock says the company helps pay-TV operators make money from their content, no matter what screen it is served on. The San Jose, CA, firm’s technology is used by traditional cable operators in up to 32 million US homes, Hock says. The outfit’s product ...