Carat’s Rhind Welcomes Better Video Segmenting

COLOGNE– Bigger scale and smaller segments are helping entice advertisers in to the online video space, says media planning agency Carat.

In this video interview with Beet.TV at DMEXCO, global chief digital officer Anthony Rhind welcomes moves by big platforms to satisfy buyers’ wishes for more specific targeting of large …


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JWT’s Jeff Benjamin on How Data & Distribution Are Transforming Creative

COLOGNE — Digital creative is on the cusp of a transition that will be driven by data and new forms of distribution, says Jeff Benjamin, Former Chief Creative Officer at JWT North America,  in an interview with Beet.TV about the future of video. “There is a theme of data-driven creativity with ...

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Growing Demand For Video Quality Tests Networks: Akamai’s Michel

AMSTERDAM — Networks are going to have to get smarter in the future if they are going to cope with booming demand for high-quality video, says network technology group Akamai. “Demands of audiences are going to increase, expecting broadcast-levels of quality,” Akamai product marketing ...

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Total Transparency Can Hinder Ads: Xaxis’ Moore

COLOGNE — Ad buyers are increasingly calling for outright and advance understanding over where they place ads. But, in the data frenzy, you can know too much, suggests WPP’s Xaxis chairman David Moore. “There’s a lot of misconception about transparency,” he tells Videology CEO ...

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RTL-SpotXchange Deal Validates Programmatic: SpotXchange’s Merwin

COLOGNE  – Programmatic video ad tech platform SpotXchange says its sale of a stake to broadcast group RTL is a “huge validation” of the space, as it aims to take the new-wave ad-trading techniques to a much wider audience. “We’ve got better control, better insights - but ...

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Google’s Chip Hall Reveals ‘The Programmatic Playbook’

COLOGNE, Germany – Google’s DoubleClick Ad Exchange buyer development head thinks he has the recipe to create “a very nice virtuous cycle where every (ad) impression is smarter than the last”. Chip Hall calls it “the programmatic playbook, and he tells Beet.TV about the five steps ...

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BuzzFeed’s Jonah Peretti: Native Advertising is Not Easy

COLOGNE –  BuzzFeed, has pioneered “native advertising” as it has long eschewed conventional display banners.  While “native” is widely cited as an emerging monetization strategy for publishers, it’s not easy to do, there is a “high bar” to reach success, ...

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Brightcove Announces “Fastest” Video Player at IBC Show

AMSTERDAM – Brightcove, the big global  provider of video management and delivery services, has launched its first stand-alone video player, which is the “fastest” to load, says David Mendels, CEO in this interview with Beet.TV He states that the Brightcove player is the second most widely ...

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WPP’s David Moore: We Will Transition Xaxis into a “Media Company”

COLOGNE, Germany — Xaxis, the programmatic advertising unit of WPP, is the world’s largest programmatic platform, and it will transition to become a “media company,” says David Moore, who is both Chairman of Xaxis and President of WPP Digital, in this interview with Beet.TV We ...

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SMG’s Iain Jacob: UK’s Sky is Leading the Addressable TV Ad Movement

COLOGNE, Germany – For marketers, there is a big upside for delivering TV ads to particular households via an “addressable” scenario.  Providing ads directly  generates a 20 percent boost to the effectiveness of campaigns, explains Iain Jacob, the President of Dynamic Markets at the ...