From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman, Chief Digital Officer of GroupM Worldwide in this interview with Beet.TV The rapid transformation has been propelled by Facebook and Twitter, he ...
The New Lexicon of Programmatic Advertising, Commentator Ashley Swartz explains
There is great misunderstanding surrounding programmatic marketing, says Ashley J. Swartz, CEO and founder of Furious Minds.
“We’re all using the same words to talk about this new world of marketing and advertising, which has really become the new world of technology,” she says.
Because people are using the same words to …