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Mobile Has Become the “Dominant Digital Advertising Platform,” GroupM’s Rob Norman

by Andy Plesser on 06/24/2014

From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman, Chief Digital Officer of GroupM Worldwide in this interview with Beet.TV The rapid transformation has been propelled by Facebook and Twitter, he ...

Simulmedia’s Morgan: TV Is The Real Ad Superhighway

by Robert Andrews on 06/24/2014

CANNES, France — The coming evolution in which TV ad sales will be conducted using online practices will finally enable the real vision of digital media for brands, says Simulmedia CEO Dave Morgan. “A lot of the (advertising) approaches that worked in the digital world over the last 20 years are ...

BrightLine, Raises Round, Activating Interactive TV Ad Production

by Robert Andrews on 06/24/2014

AT SEA OFF THE COAST OF FRANCE — Advertisers are coming to realize that simply shovelling 30-second linear TV ad spots to connected TV platforms isn’t going to work – something that has spawned a new wave of vendors helping them customize ads for interactive screens. One such firm is New ...

Video Make-up Star on Best Practices Working with Brands

by Andy Plesser on 06/24/2014

CANNES, France – Bringing authenticity and an easy sell to sponsored content is essential, explains the make-up web celebrity Camila Coehlo in this interview with Beet.TV The Brazilian is part of Maker Studio, which is bringing her advertisers and creative support, she explains. We spoke with her ...

Disney’s Maker Studio Matches Brands & Content Across 23 Content Verticals

by Andy Plesser on 06/24/2014

CANNES, France – Disney’s Maker Studio, the Los Angeles based multi-channel network (MCN) that distributes and promotes web videos from some 55,000 content creators around the globe, made a big push for advertising dollars at the Cannes Lions festival. Jason Krebs, who heads up sales, says ...

Microsoft’s Ferris: Half Of Gamers Use Xbox For Multimedia

by Robert Andrews on 06/24/2014

CANNES, France — Once upon a time, it was just a games device. Now, Microsoft’s Xbox consoles are used to consume TV, video, music and other content. “Gaming is the core,” says Microsoft’s advertising GM, Scott Ferris. “Over half of people who buy Xbox for gaming end up ...

Attribution Is ‘Game-Changer’ For AOL’s Adap.tv

by Robert Andrews on 06/24/2014

CANNES, France — The recent acquisition by AOL’s Adap.tv programming video ad sales unit of two smaller vendor companies will help close the loop between marketing spend and corresponding sales, says a company exec. AOL acquired Santa Monica-based Convertro and Seattle-based Precision Demand. ...

Publicis Programmatic Head Beringer: No One Solution Fits All

by Andy Plesser on 06/23/2014

CANNES, France – While there has been considerable conversation in programmatic media circles about a movement away from open exchanges to private exchanges, it’s not a matter of choosing one solution, but of both, says Stephan Beringer, President of Audience on Demand at VivaKi, the digital ...

Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”

by Robert Andrews on 06/23/2014

CANNES, France – Nielsen global product leadership president Steve Hasker has put up a spirited defense of his media audience research provider and one of its core measurement tools. “A lot of people will talk about the GRP (Gross Rating Point) being dead,” he tells moderator Terence ...

MediaCom CEO: Programmatic Spurs Ad Creativity

by Robert Andrews on 06/23/2014

CANNES, France — Some may characterize the rise of so-called “programmatic” online ad trading and control techniques as the transition of Mad Men into “maths men” - but one agency boss thinks the technologies can spur creativity by liberating staff from “drudge”. ...

Best Video Ads Are Moving to Private Exchanges: Videology’s Jamboretz

by Robert Andrews on 06/23/2014

CANNES, France — Advertisers are increasingly buying spots in online video ads through private exchanges, not on open exchanges, in order to guarantee quality inventory. “The majority of our clients are using private marketplaces … not just going out in to open exchange,” according to ...

Wenda Harris Millard on the Unique Position of Powerhouse Consultancy MediaLink

by Andy Plesser on 06/23/2014

ON THE SEA OFF THE COAST OF FRANCE — Sitting between Silicon Valley, Madison Avenue, Hollywood and Wall Street, MediaLink is a unique media consultancy, explains Wenda Harris Millard, president, in this interview with Dave Morgan. “We are operators.” At Cannes, MediaLink created a a ...