CANNES, France — Advertising is no longer the only game in town for brands who want to reach audiences, says a media planning agency exec. “The reason content is now so topical is, brands are increasingly looking for much more ROI,” MediaCom’s global MBA head James Morris tells ...
Programmatic Going Premium And Global In 2015: Videology’s Eisenstein
CANNES, Lions – More top-end publishers will be trialling so-called “programmatic” technologies for automating and controlling online ad trading in the next few months before they jump aboard next year, says one exec from a programmatic video platform.
“(In the) second half of 2014, we’re going to see a lot of new …