For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars

MIAMI – Some people are anxious because addressable television ads represent a mere one percent or so of total TV spending. Then there’s Andrew Ward, who suggests that everyone take a step back and consider how far things have come in the past decade. Back in 2006, when Comcast first debuted addressable ads in Huntsville, Alabama, the media world was analog only. “Trying to launch a digital-like solution like addressable on the back of an analog architecture was a little like [...]

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Beet Retreat 2016: The Transformation of Television Advertising, presented by Videology with AT&T AdWorks and 605 with The Drum