BOA’s Paskalis Fears Ad Blocking Over Fraud, Viewability

What keeps the Senior Vice President of Media at Bank of America up at night isn’t the fear of digital advertising fraud, transparency or viewability. It’s ad blocking, and Lou Paskalis says a main conversation at this year’s Cannes advertising confab must address a different approach to engaging with consumers. Ad blocking, Paskalis says in an interview with Beet.TV, “is consumers telling us ‘we don’t want your inferior crap. Your inferior crap is interfering with my content consumption.’” Contrary to what many [...]

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"The Road to Cannes," presented by FreeWheel