4C’s Goldman Sees Ad Opportunity Become Reality

LAS VEGAS -- The tectonic plates of the ad-tech ecosystem have shifted in to alignment, allowing now advertisers to do many of the newfangled techniques that have been talked about for years. That's according to one media-tech exec whose company just passed some milestones of its own. 4C Insights ingests social media platform data and TV ad data from around the world to help advertisers serve social ads up against TV viewing, or vice versa. "We closed the year just shy of $1bn in annualised ad spend [...]

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