WatchESPN: Get Ready For ‘Live Moments’ On All Viewing Devices

LAS VEGAS - Brand marketers should spend more time trying to figure out how to engage with consumers as they are viewing live sports events than they do thinking about which devices are providing the viewing experience. This has been one of the takeways for WatchESPN, which offers all of the live, streaming services of ESPN in addition to some 5,000 other live events. In an interview with Beet.TV, Eric Johnson, EVP of Global Multimedia Sales for ESPN, says that the [...]

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Digital Summit, Las Vegas 2016, presented by the NAB Show | NAB Show, Las Vegas 2016