Election Sweet Spot Making Addressable Hum, DISH’s Gaynor

The opportunity to deliver customised TV ads tailored to individual households is new and fast emerging, and you could scarcely pick a better exemplar for the discipline than an election. Fortunately, an election is happening right now. And addressable TV has been used by candidates to deliver messages in key states, tailored to individual homes with target voters. "The political inventory is what’s making the addressable system truly hum," according to DISH Media Sales media sales and analytics VP Adam Gaynor. For the last couple of years [...]

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