Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek

MIAMI -- He famously under-spent his rival on TV ads, making greater hay from late-night tweets and sometimes outlandish monologues. So does Donald Trump's eventual election suggest a crisis in TV ad effectiveness? When the most important political period in US democracy turns back the clock on what had been accelerating ad spend, is it time for another playbook? One ad measurement exec says TV is still relevant - it's just becoming a part of a new, multi-layered execution environment.. "Well I think there’s going to [...]

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Beet Retreat 2016: The Transformation of Television Advertising, presented by Videology with AT&T AdWorks and 605 with The Drum