Don’t Get More Creative, Get More Connected: Facebook’s D’Arcy

Mark D'Arcy thinks we are living through the most fertile era for creativity in eight decades. But that doesn't necessarily mean he thinks we should simply get more creative. The chief creative officer of Facebook’s Creative Shop sees an "extraordinary opportunity" to "transform entire industries". His group is a team of brand marketers, creative directors and strategists who build ideas to help clients grow their business, building tools, processes and creatives to make ad experiences sing. "A lot of people always pursue these things by [...]

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