Mediaocean’s Magnite Partnership Aims To Blend Best Of Programmatic & Linear TV Ads

In a landscape where connected TV (CTV) is ascending and linear television decelerates, industry players are rethinking their approaches to media buying and selling. "I felt like we were in the gangly teenage years of our transformation," says Ramsey McGrory, Chief Development Officer, Mediaocean. "We still have a lot of work to do." In this video interview with Beet.TV, McGrory points out the pressing need for buyers and sellers to adapt their strategies. As they navigate a market where $60 billion is spent on linear TV and $30 billion on CTV in the [...]

Continue Reading >>
Uncategorized