The Beet.TV Leadership Sessions at Cannes Lions 2026, presented by Swoop

Pharma Marketers Say ‘Creepy’ Personalization Is Out – Context and Journey Are In
Pharma Marketers Say ‘Creepy’ Personalization Is Out – Context and Journey Are In
2 Sep 2026
Pharma Ads Are Stuck in a 60-Second Rut. One Genentech Executive Thinks He Knows the Way Out
Pharma Ads Are Stuck in a 60-Second Rut. One Genentech Executive Thinks He Knows the Way Out
31 Aug 2026
Butler/Till’s Amanda DeVito: Pharma Brands Are ‘In a Conversation They Didn’t Start’
Butler/Till’s Amanda DeVito: Pharma Brands Are ‘In a Conversation They Didn’t Start’
11 Aug 2026