The Beet.TV Leadership Sessions at Cannes Lions 2026, presented by Viant

How Attention is Reshaping CTV – Viant, Mastercard & TVision on Attention Economics
How Attention is Reshaping CTV – Viant, Mastercard & TVision on Attention Economics
13 Aug 2026
Viant’s Tim Vanderhook: When Nobody’s In The Room ‘Is Not An Impression, It’s An Invoice’
Viant’s Tim Vanderhook: When Nobody’s In The Room ‘Is Not An Impression, It’s An Invoice’
10 Aug 2026
Why High Ratings Don’t Mean High Attention: TVision’s Bid to Rewire Ad Buying
Why High Ratings Don’t Mean High Attention: TVision’s Bid to Rewire Ad Buying
4 Aug 2026
Viant’s Chris Vanderhook: Attention Metrics are Driving CTV Growth
Viant’s Chris Vanderhook: Attention Metrics are Driving CTV Growth
2 Aug 2026