Thursday, October 21, 2010
Specific Media Now Big Online Video Ad Player with $55 Million Acquistion of BBE
Earlier this month, Specific Media, the Irvine, California-based online advertising network purchased BBE, one of the largest online video ad networks.
According to The New York Times, the deal was worth around $55 million.
For an overview on newly formed company and the opportunities for Specific in the online video space, we spoke with CEO Tim Vanderhook earlier this week.
Andy Plesser
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For an overview on newly formed company and the opportunities for Specific in the online video space, we spoke with CEO Tim Vanderhook earlier this week.
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