IAB PlayFronts 2026

AI Can Make Ads More Conversational, Relevant: IGN Entertainment’s Karl Stewart
AI Can Make Ads More Conversational, Relevant: IGN Entertainment’s Karl Stewart
12 Oct 2026
IAB’s Collin Colburn: Creators and Retail Media Need to Realize How They’re ‘Complementary’
IAB’s Collin Colburn: Creators and Retail Media Need to Realize How They’re ‘Complementary’
11 Oct 2026
Creator Marketing’s $44 Billion Question: Can the Industry Finally Fix Its Plumbing?
Creator Marketing’s $44 Billion Question: Can the Industry Finally Fix Its Plumbing?
11 Oct 2026
Mobile Gamers are ‘Focused and Locked In’ – And Brands Finally are Paying Attention
Mobile Gamers are ‘Focused and Locked In’ – And Brands Finally are Paying Attention
6 Oct 2026
Roblox Wants a Line in Every Media Plan. Pre-Roll Ads are Its Latest Argument.
Roblox Wants a Line in Every Media Plan. Pre-Roll Ads are Its Latest Argument.
30 Sep 2026
Firsthand’s Michael Rubenstein: Static Ads are Giving Way to Adaptive Brand Experiences
Firsthand’s Michael Rubenstein: Static Ads are Giving Way to Adaptive Brand Experiences
28 Sep 2026
Advertisers Must Stop Treating Gaming Like a Teenage Boy’s Basement: IAB’s Michael Arzt
Advertisers Must Stop Treating Gaming Like a Teenage Boy’s Basement: IAB’s Michael Arzt
16 Aug 2026