The New York Times Pulls "Outside" Content to Customized Homepage via Blogrunner

Bloggrunner, a mostly automatic news aggregator owned by The New York Times Company, has been surfacing up related stories from many blogs and news sources (including Beet.TV) to its technology and other pages since last November. In a big step forward in the integration with The Times, links organized by Bloggrunner are now on a new sort of the home page of the paper called Times Extra, the company announced today.

We reported the story of the initial integration last December when I interviewed Blogrunner creator Philippe Lourier.  There's been quite a lot of buzz this morning on Read/Write/Web, TechCrunch and other blogs.

I've republished my interview with Philippe, who gives an overview of the platform.

--Andy Plesser, Executive Producer