Tom Foremski on Corporate Blogging Opportunities

Google is a media company. Google provides content to garner an audience and then sells that audience to advertisers. It uses technology to tweak both sides of its business. Google's business model is based on trolling the web for content thereby avoiding the costs of content creation -- hence the business model problems for legit creators of content from whom Google takes content and pays nothing and Google's problems when they get content contributed from the wild.