Media Planning & Buying

FreeWheel Turns to Pods to Solve Programmatic TV’s Live Challenge
26 Mar 2025
Transparency in CTV Bidding Is Key to Driving Higher Quality Media Value: Goodway Group’s Friedman
26 Mar 2025
Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands’ Benowitz
12 Mar 2025
Simplication and Integration Are Key Retail Media Themes for 2025: Kinesso’s Amie Owen
11 Mar 2025
“POSSIBLE” Brings Together Marketing, Technology, and Culture for Business Opportunities
17 Feb 2025
Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success
6 Feb 2025
Media Buying Is Major Opportunity for Ad Agencies Amid Market Shifts: Madison and Wall’s Brian Wieser
2 Feb 2025
Brands Rethink Tech Investments Amid AI’s Growth: Havas’ Sarah Ivey
28 Jan 2025
Simplify and Make Direct Connections: FreeWheel’s McKee has a Prescription for Streaming TV
27 Jan 2025
Brands Should Keep Trying to Advance Diversity, Equity & Inclusion: Omnicom’s Emily Graham
22 Jan 2025
Attention Metrics Help Advertisers Pick Better Media: Havas’ Waite
21 Jan 2025
Lean In, Partner Up: Innovid’s Netter Wants Publishers to Follow Disney’s Lead
14 Jan 2025
ITV Revs Up Ad Innovation Engine With Retail Media and Lead-Gen Ads: Jayesh Rajdev
13 Jan 2025
Brits Still Love Live TV, Says Kinesso’s Odeneye
12 Jan 2025
Comcast’s Universal Ads Platform Aims to Simplify Premium Video Ads for SMBs: NBCU’s Marshall
10 Jan 2025
Comcast Advertising Aims to Make TV Ad Buying as Simple as Social
10 Jan 2025
Addressable TV Advertising Set for Takeoff as Buyers Seek Performance: Go Addressable’s New Chairman
18 Dec 2024
Women in Marketing Thrive With Clear Targets for Success: E.L.F. Beauty’s Aja Johnson
9 Dec 2024
‘Agentic Flows’ Supercharge AI’s Capabilities for Marketers: Kinesso’s Graham Wilkinson
4 Dec 2024
Streaming Has Unleashed Powerful Audience Engagement for Brands: Dentsu’s Brad Stockton
4 Nov 2024
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