Media Planning & Buying

AI Is Reshaping Media Strategy, but Talent Must Stay Center Stage: IPG Mediabrands’ Maureen Bosetti
28 Jul 2025
To Democratize TV Ads, Universal Ads Wants to Think Like Social Media
28 Jul 2025
Healthcare Marketing’s AI Revolution Needs Legal Teams to Catch Up
21 Jul 2025
FreeWheel’s Sogliuzzo: to Win Small Advertisers, CTV Must Act Like Search and Social
21 Jul 2025
Attain’s Brian Mandelbaum: to Break ‘Performance vs. Branding,’ Focus on Accountability
15 Jul 2025
Seamless Retail Media Still Out of Reach, but Innovation Is Closing Gap: Criteo’s Stephen Howard-Sarin
13 Jul 2025
Unilever’s Aaron Sobol: You Need ‘Exponentially More’ Creative Assets to Succeed Today
8 Jul 2025
The Trade Desk’s Jill Smith: Retail Media’s Next Wave Requires Breaking Down Internal Silos
8 Jul 2025
PMG Unveils Alli Marketplace With Expanding Roster of Media and Martech Partners
2 Jul 2025
OtterBox Reinvents Brand Story with ‘Made for Yes’ Campaign, New Consumer Focus: Otter’s Samantha Quagliano
24 Jun 2025
Uber Advertising’s Creative Studio Aims to Deliver Fluid Ad Experiences
19 Jun 2025
Index Exchange’s Cory Greenberg: Creative Standardization Will Unlock Streaming’s Real Value
17 Jun 2025
Upfronts Still Matter: Pooja Midha Explains Why TV’s Biggest Sales Tradition Isn’t Going Anywhere
3 Jun 2025
AI and Deep Learning Poised to Reshape Media Planning: Assembly Global’s Art Binder
19 May 2025
Wavemaker’s Basgen: Gaming Is Now the ‘Dominant Cultural Force’
11 May 2025
Zero Code’s Dario Raciti: How Gaming Became the New Mass Media
4 May 2025
Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier
10 Apr 2025
Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targeting
9 Apr 2025
Scaling Live Event Advertising Requires Infrastructure, Workflow Innovations: Index Exchange’s Hazan
31 Mar 2025
Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika Loberg
30 Mar 2025
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