Brand Marketing

Wurl’s Crofut: Context Is the Key to Unlock CTV Ads in 2025
12 Feb 2025
LiveRamp’s Howe: Media Networks Must Stay Focused on Customer Experience
11 Feb 2025
AI Helps Publishers Provide Contextual Signals to Brands: EXTE’s Mat Doherty
10 Feb 2025
The Creator Economy is Ready to Explode, But Standards Lag: IAB’s Zoe Soon
5 Feb 2025
AI Is Transforming Shopping Experiences as Retail Media Grows: Fireside Chat With Omnicom’s George Manas and Joanna O’Connell
3 Feb 2025
Media Buying Is Major Opportunity for Ad Agencies Amid Market Shifts: Madison and Wall’s Brian Wieser
2 Feb 2025
CES for First Time Has Spirit of ‘Let’s Build Together’: Carat’s Carrie Drinkwater
2 Feb 2025
New IAB Research: Consumers Support Ads for Free Content, But Want Simpler Laws
29 Jan 2025
AI Surfaces Insights on How Ads Represent Key Audiences: Ad Council’s Ashley Menschner
29 Jan 2025
Open Web’s Content and Audiences are Compelling to Brands: Digitas’ Megan Jones
28 Jan 2025
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
23 Jan 2025
Brands Should Keep Trying to Advance Diversity, Equity & Inclusion: Omnicom’s Emily Graham
22 Jan 2025
Carryl Pierre-Drews Previews ALM: Commerce, Privacy, Creativity, AI Among Top Themes
22 Jan 2025
Commerce Media Is Pivoting to TV-Like Brand Advertising: OMD’s George Manas
21 Jan 2025
CTV’s Upgrades in Audience Metrics Will Drive More Ad Spending: TelevisaUnivision’s Dan Aversano
20 Jan 2025
Female Quotient’s Shelley Zalis on Ad Representation Index’s First Findings
15 Jan 2025
CTV’s Premium Content Helps to Showcase Brands: Roku’s Jason Schifrien
14 Jan 2025
Brits Still Love Live TV, Says Kinesso’s Odeneye
12 Jan 2025
CES’s Retail Media Interest Foretells Great Things: CMX’s Paul Lentz
7 Jan 2025
Mobile Games Engage Broad Group of Consumers With Brands: Zynga’s Gabrielle Heyman
6 Jan 2025