Brand Marketing

AI Drives 4X Return on Ad Spend: DoubleVerify’s Smith
6 Nov 2024
Streaming Has Unleashed Powerful Audience Engagement for Brands: Dentsu’s Brad Stockton
4 Nov 2024
A+E’s Montenes: Following Consumers’ Content Journey is What Matters Most
1 Nov 2024
Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
30 Oct 2024
TikTok Aims to Optimize Ad Campaigns With AI-Powered Solutions
22 Oct 2024
Roblox Makes an Advertising Play With ‘Immersive Brand Canvas’
10 Oct 2024
“Breast Cancer Has Made Me a Better Leader,” Cara Lewis
6 Oct 2024
Advanced Metrics Are Critical for Ad-Supported Premium Content: Mobian’s Jonah Goodhart
6 Oct 2024
Retailer Data Has Vast Potential Beyond Marketing for Consumer Brands: Omnicom’s Joanna O’Connell
23 Sep 2024
Contextual AI Promises Personalization With Depth, Meaning, Trust: IPG’s Jayna Kothary
15 Sep 2024
Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons
12 Sep 2024
Contextual AI Redefines Brand Storytelling in a Post-Cookie World: GSD&M’s Kersey
2 Sep 2024
Advertising’s Atomization Demands New Thinking: Rob Norman On Retail Media
29 Aug 2024
Dual-Screen TV Helps Brands Run Performance Campaigns: Telly’s Bob Ivins
26 Aug 2024
Marriott’s Donovan Sees Personalization, Entertainment Driving Marriott Media Network
21 Aug 2024
Gen AI’s Powerful Capabilities Fuel Innovation for Marketers
21 Aug 2024
Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman
21 Aug 2024
Wurl, Comcast & Sharethrough Execs Debate Driving Value for SSPs and DSPs
19 Aug 2024
Measuring Outcomes – The New Frontier in Media Attribution
19 Aug 2024
Warner Bros. Discovery’s Kazi On The Evolution Of Programmatic Buying
19 Aug 2024