Brand Marketing

CES Exhibitors Who Offer Value to Consumers Deserve Attention: Circana’s Paul Gagnon
3 Jan 2025
CES Will Help to Advance Role of AI for Brands: Digitas CEO Amy Lanzi
1 Jan 2025
Women’s Leadership Roles Have Evolved with Cultural Values: Adobe’s Denise Colella
27 Dec 2024
Contextual Segments on YouTube Drive Results for Brands: Pixability’s David George
20 Dec 2024
Toward ‘Ultra-Premium’: NBCU Research Spotlights Viewer & Buyer Attitudes to Modern TV
18 Dec 2024
Addressable TV Advertising Set for Takeoff as Buyers Seek Performance: Go Addressable’s New Chairman
18 Dec 2024
Streaming TV Blends Brand & Performance: Index Exchange’s Tigg
18 Dec 2024
Mentors Can Play Key Role in Women’s Workplace Advancement: Effectv’s Pooja Midha
17 Dec 2024
As AI Takes Center Stage at CES, Consumer Data Still Rules: Epsilon’s Gillian MacPherson
16 Dec 2024
Gen AI Unleashes More Creative Power for Advertisers: Adobe’s Sam Garfield
16 Dec 2024
Show-Level Data, Standardized Signals Top CTV Transparency Issues: Philo’s Aulden Kaye Yi
11 Dec 2024
JourneyTV’s In-Car Screens Help Brands Reach Ride-Share Viewers: Uber’s Patrick Colletto
10 Dec 2024
Women in Marketing Thrive With Clear Targets for Success: E.L.F. Beauty’s Aja Johnson
9 Dec 2024
CES Will Showcase AI Adoption Everywhere, All the Time: Adobe’s Denise Colella
9 Dec 2024
‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth
8 Dec 2024
Creators Support Authentic Bonds With Engaged Viewers: Spotter’s Lauren Benedict
8 Dec 2024
The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’
8 Dec 2024
IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
1 Dec 2024
Live Sports Offer Key Cultural Moments for Brands: OMD’s Kelly Metz
24 Nov 2024
AI Helps Brands to Measure Inclusivity of Advertising: Alltold’s Morgan Gregory
11 Nov 2024