Brands Must Understand Diversity to Grow: UWG’s Nelson

SANTA BARBARA — UWG CEO Monique Nelson still sees plenty of growth opportunity ahead for the agency, which celebrates its 50th anniversary this year. UWG, which rebranded from UniWorld Group in 2014, is the leading full-service multicultural agency in the US. Nelson, who has led the company as chief executive since 2007, has helped to […]

 

Digital Media Business Needs to Embrace Diversity, MediaLink’s Michael Kassan

PALM SPRINGS — As the digital media industry celebrates its 20 years and the milestone of being a $50 billion global industry, the business needs to become more diverse, says Michael Kassen, CEO of the powerhouse media consultantcy in this interview. We spoke with him on Sunday at the IAB’s annual leadership meeting.