CHICAGO – Brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials Measurement tools, says Gian Fulgoni, Executive Chairman at comScore, in an interview with industry analyst Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising Summit. “What […]
CHICAGO — Online private ad marketplaces are a boon for ad-selling publishers, despite what some think, according to the CEO of video at tech firm TubeMogul. In this taped interview at Beet.TV’s programmatic video advertising summit, Brett Wilson said the marketplaces have created a new layer of mid-tier pricing: “You had your premium tier – […]
Understanding Cross-Media Measurement Presented by: Advertising effectiveness principles are consistent across screens – “effective” advertising reaches the right people, influences their opinion, and ultimately impacts their behavior. So why do we still treat different screens – television, online, mobile – so differently when it comes to understanding what’s working, and what’s not? A panel of 12 senior […]
With Microsoft’s May 21 announcement about the upcoming release of Xbox One, the successor to Xbox 360, CEO and Founder of Furious-Minds Ashley J. Swartz says Microsoft is clearly deploying an entertainment platform rather than a gaming platform. During the presentation, gaming wasn’t mentioned until about 30 minutes in when EA came on stage, Swartz […]
Every new breakthrough in understanding television viewer identities creates more complexity for buyers. A case in point is being able to use set-top box data to show how linear TV viewing impacts other media and advertisers’ business outcomes, as underscored by a panel discussion at the recent Beet.TV leadership forum titled Identity in Focus: Understanding […]
Like many companies, Comscore plays an important role in seeking to derive unduplicated reach curves for television audiences, along with other data advancements. It recently played a key role in a project with NBCUniversal in which NBCU guaranteed business outcomes for the first time, in a campaign for the movie The Upside. Comscore’s seat at […]
presented by keynote speakers Amanda Richman, President, Media, Starcom USA Roland Hamilton, Managing Director, North America, Dailymotion with Tal Chlozin, CTO and Co-Founder, Innovid Frank Kavilanz, SVP, NowThisNews Michael Masters, CEO, Adtonik J.R. McCabe, SVP Video, Time Inc. Eric Hadley, SVP, Sales Strategy & Marketing, The Weather Company Andrew Feigenson, SVP, Digital Client Services, Nielsen […]
While the fundamental the technology of video publishing is well established, the “second phase” is about making content contextually relevant, across devices and in real-time. The key is the use of metadata, says Tom Wilde CEO of RAMP, the Boston-based company that provides data services to big publishers and TV networks including NBC Universal, Fox […]
RAMP Presents A Beet.TV Leadership Summit Hosted by NBC News Digital Big Data to Transform TV and Digital Video Tuesday, February 12, 2:00 – 5:00 p.m. The NBC Cafe at 30 Rockefeller Center Keynote Speaker: Vivian Schiller, Chief Digital Officer, NBC News Speakers Tom Wilde, CEO RAMP Joanna O’Connell, Principal Analyst, Forrester Research Andrew Feigenson, […]
SAN FRANCISCO — At the Smart TV and Multi-screen Advertising Summit in San Francisco, J.P. Lee, Executive VP of Enswers, the leading provider of automatic content recognition (ACR) technologies and systems, announced that the company signed a deal with Samsung in May, making them the exclusive ACR vendor for Samsung Smart TV in North America.