With the New York Times' transition of the newspaper's digital offering from free to paid, the company has built up its data management and analytics operation to function more like a "retailer," says Michael Zimbalist, VP for R&D Operations.
While video may largely be a branding play, the application of "big data" can make video work harder, says Adam Shlachter, Senior VP and Digital Video Media Lead at Digitas. He spoke to Ashley Swartz, CEO and Founder of Furious Minds, at the Beet.TV Big Data Summit held in New York earlier this month about how data, metrics and video intersect. […]
The New York Times R&D Labs has created a prototype search engine that provides Times article results with embedded links to sources outside of the paper, says Michael Zimbalist, VP for Research and Operations in this conversation with Forrester Principal Analyst Joanna O'Connell.
Fox News is finding “compelling metrics” around user engagement of its linear programming on digital devices, where consumers are spending around 40 minutes, says Jeff Misenti, Chief Digital Officer of Fox News, in this on-stage segment from the Beet.TV Big Data Summit held in New York earlier this month.
While potential use of data to target individual consumers is more important than ever, a vast majority of major companies are not using data effectively, with just one-in-ten operating a DMP, says Forrester Principal Analyst Joanna O’Connell in this dialgue with digital strategist Ashley Swartz.
The frontier in big data lies in linking real-time analytics with what’s trending in videos, says Jeff Whatcott, Chief Marketing Officer at Brightcove in an interview with Beet.TV in this segment from the Beet.TV Big Data Summit.
Agencies and marketers want a tighter coordination between measurement of video and other forms of media, says Eugene Becker, VP Analytics at Group M-owned Xaxis, in an interview with Ashley Swartz, in this segment from the Beet.TV Big Data Summit.
Surfacing up related content around live video programming is difficult, and the technologies of ACR (automated content recognition) that drives content to popular seconds screen apps like Shazam and Zeebox, is limited, explains Tom Wilde, CEO of RAMP, in this video.
The New York Times has launched “Spark,” a product created by the Times’ Idea Lab that serves display advertising into stories as they are trending on Twitter, matched with the demographics of the users who “touch” the story on the social network, explains Michael Zimbalist, VP fo R&D and Operations, in this video segment on […]
NBC News is in the midst of the "reinvention" of its Web site which will launch this spring as a "rich journalism destination," with enterprise, investigative reporting and a significant increase of "Web native video" news reporting, says Vivian Schiller, Chief Digital Officer of NBC News in this dialogue from last week's Beet.TV Leadership Big […]
Time Inc. is expanding video production around its magazine brands, doing more live programming and entering into syndication agreements to expand the impact of the company’s videos, says J.R. McCabe who joined Time Inc. from Meredith in November to lead an expanded video operation.
In the latest deal underscoring Nielsen’s digital reach, online video platform Videology will integrate Nielsen’s Online Campaign Ratings into its tools to reach audiences online in a more targeted fashion. The deal is one of the latest Nielsen has struck with a vendor and can help advertisers gain a more granular look into online measurement, […]
While NBC has brought full-players episodes of shows to the TV Upfronts, this will be the first time it will bring NBC News Digital video clips to the annual industry ad marketplace, says Peter Naylor, EVP of Digital Media Sales, in this segment from the Beet.TV executive summit on big data.
While the fundamental the technology of video publishing is well established, the “second phase” is about making content contextually relevant, across devices and in real-time. The key is the use of metadata, says Tom Wilde CEO of RAMP, the Boston-based company that provides data services to big publishers and TV networks including NBC Universal, Fox […]