The Video Ad Effectiveness Summit

Understanding Cross-Media Measurement

Presented by:
Nielsen Logo Color

Advertising effectiveness principles are consistent across screens – “effective” advertising reaches the right people, influences their opinion, and ultimately impacts their behavior. So why do we still treat different screens – television, online, mobile – so differently when it comes to understanding what’s working, and what’s not?

A panel of 12 senior level broadcaster/publishers, advertising agency executives and technology providers will explore this and related topics in a three hour-program produced for video publication by Beet.TV


Wednesday, July 31

Program from 2-5 followed by networking reception from 5-6
The W Hotel, Times Square
1567 Broadway  (Map)

Produced by: