A Beet.TV Leadership Summit Hosted by NBC News Digital
Big Data to Transform TV and Digital Video
Tuesday, February 12, 2:00 – 5:00 p.m.
The NBC Cafe at 30 Rockefeller Center
Keynote Speaker: Vivian Schiller, Chief Digital Officer, NBC News
Tom Wilde, CEO RAMP
Joanna O’Connell, Principal Analyst, Forrester Research
Andrew Feigenson, SVP Ad Platforms and Networks, The Nielsen Company
Eugene Becker, Vice President, Analytics for Xaxis/WPP
J.R. McCabe, SVP for Video, Time Inc.
Jeff Misenti, Chief Digital Officer, Fox News Digital
Peter Naylor, EVP, NBC News Digital
Adam Shlachter, SVP, Digital Video Media Lead, Digitas
Jeff Whatcott, Chief Marketing Officer, Brightcove
Michael Zimbalist, VP for R&D and Operations, The New York Times Company
Moderators: Ashley Swartz and Andy Plesser
The emergence of new forms of rich data are having a profound impact on the television and digital video businesses. These new forms of data are driving new approaches for video search and navigation, and enabling the the emergence of augmented video experiences, where related content, the social graph and synchronized television and video content come together in a comprehensive user experience — and this data is leading to the growth of contextual video advertising where the merger of data, context and platform is changing television and digital video advertising models.
These topics will be explored at a three-hour Beet.TV taping with 12 industry leaders in presentation, dialogues and small panels. Videos from the event along with interviews with the participants will be published on Beet.TV and widely syndicated.
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