With Microsoft’s May 21 announcement about the upcoming release of Xbox One, the successor to Xbox 360, CEO and Founder of Furious-Minds Ashley J. Swartz says Microsoft is clearly deploying an entertainment platform rather than a gaming platform.

During the presentation, gaming wasn’t mentioned until about 30 minutes in when EA came on stage, Swartz says. Xbox One will feature a new industrial design, better motion control, DVR to capture game play and Skype. Following the ‘exclusive content’ trend, Microsoft also announced an exclusive partnership for Xbox One with Steven Spielberg.

Additionally, Xbox is trying to create socialization with their NFL Fantasy Football partnership, Swartz says.

Earlier this week, Microsoft announced the price point for their new gaming console: $499; Xbox One is expected to launch in November 2013.