Digital Publishers Focus On Monetization, ‘Converged Advertising’: Adobe’s Helfand

From its vantage point in the digital cloud, Adobe has a unique view of video publishers around the globe. Lately it’s been seeing a shift in emphasis from cross-screen reach to monetization. Concurrently, U.S. video viewing has bifurcated along two lines: mobile devices during the day and living room big screens at night, with many […]

 
 

Adobe’s Foster: Brands Should Focus More On What Consumers Want

LAS VEGAS – To genuinely personalize today’s customer experience, marketers and agencies need to take a step back from the oceans of data at their fingertips. They should revisit the past and reacquaint themselves with some marketing basics, according to Adobe Video Solution’s Campbell Foster. “Too often, marketers forget about marketing 101,” the company’s Director […]

 
 

Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation

It started as a simple tool to upload videos to multiple services. But now TubeMogul is becoming the latest addition to Adobe’s media technology stack. The Emeryville, CA-based company has just confirmed an agreement to be acquired by the digital media powerhouse for $540m. What does Adobe want with TubeMogul? According to its announcement: “Adobe’s acquisition of […]

 
 

TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad

WASHINGTON, D.C.-It’s common wisdom that the growth of programmatic television advertising has been constrained less by technology than by the difficulty in herding together all the players that own the inventory. But at a more basic level, human instinct is in play. There are a “lot of different actors on a lot of different levels,” […]

 
 

Algorithms Will Revolutionize Audience Targeting: TubeMogul’s Schreiner

SEVILLE — We’ve heard a lot about the supposed transition from “mad men to maths men” – but what if the real transition is straight to software? Increasingly, computer algorithms are beginning to take on many of the functions of ad targeting and buying themselves. One company where that’s happening is TubeMogul, whose programmatic video platform […]

 
 

Programmatic TV Reaches “Operational” Turning Point, TubeMogul’s Todd Gordon explains

LAS VEGAS –  Todd Gordon, the longtime media agency exec specializing in advanced TV recently joined the video advertising software company TubeMogul.   In this interview with Beet.TV earlier this month at CES, he says that while real time bidding around television inventory is still some time off, the concept of audience buying by the […]

 
 

TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

FORT LAUDERDALE — In November, video ad tech vendor TubeMogul unveiled software to let marketers plan their video and TV ad campaigns. In future, it aims to give users more control over the tool. The tool “will ultimately be self-service”, the company’s TV strategy senior director Oscar Rondon tells this Beet.TV panel discussion. “If you […]

 
 

TubeMogul Aims For Broader Data, Addressable TV: Rondon

FORT LAUDERDALE — In the last year, the company that began as a humble multi-platform video upload site launched tools for buying TV ads programmatically and across screens, plus inked a deal with satellite TV firm Dish. So what’s next? “Right now … we’re able to buy across Dish’s different segments of their data,” says the company’s […]

 
 

Programmatic Is Changing The Media Landscape: TubeMogul’s Reid

COLOGNE — So-called “programmatic” technologies for automating, planning, targeting and executing online advertising buys have revolutionised the online display ad sector – now they are making in-roads in to video. “Programmatic is changing the media landscape,” according to video ad tech platform vendor TubeMogul’s managing director Nick Reid, in this video interview with Beet.TV. “IHS […]

 
 

Embrace Programmatic or Be Left Behind, Carat’s Jarvie

CANNES — It’s a given that the massive change in consumer habits and their interaction with new devices is causing great ripples in the ad business too. The byproduct of that change is the widespread creation of new technologies, says Euan Jarvie, Executive Director at Carat Global, in an interview with Beet.TV. “All of this […]

 
 

TubeMogul’s Wilson Wants To Dismantle Video Silos

CANNES — Today, ads on TV, internet video and mobile video, by and large, have to be bought separately. But that fact is changing, with many vendors wanting to help advertisers make one buy across multiple channels. TubeMogul is amongst those vendors. “Right now, we do a really job at automating the buying a desktop pre-roll buy or […]

 
 

Programmatic Video Taking Off In UK: TubeMogul’s Reid

LONDON — Like most technologies, so-called “programmatic” sales of online video ad inventory first took hold in the US. Now it is gathering pace across the pond. “We’ve seen … 40% more demand in the UK from Q1 to Q4,” according to video ad tech outfit TubeMogul’s UK MD Nick Reid. “We’ve also seen a 20% increase in CPM […]

 
 

TubeMogul, Videoplaza Create Programmatic Marketplace

They are two of the largest video ad tech outfits. Now TubeMogul and Ooyala’s Videoplaza unit are integrating to create a marketplace for the programmatic trading of video ads between premium brands and publishers. The pair say TubeMogul’s platform will connect with Videoplaza’s Konnect suite to allow access to Videoplaza’s inventory on a programmatic basis. Speaking with Beet.TV […]

 
 

Local TV May Get National Brands Through Programmatic: WideOrbit’s Burdick

TubeMogul’s new programmatic TV ad buying platform brings benefits for both national advertisers and local US broadcasters, says an exec from one of the partners involved. PTV, launched last week, works by aggregating relationships with several providers that already offer this functionality, including AudienceXpress, clypd, placemedia and WideOrbit’s WO Programmatic-TV marketplace, from which many local TV stations […]

 
 

TubeMogul’s PTV Brings Programmatic To TV

Online video ad technology vendors are scrambling to get a slice of the much larger, main TV screen ad market by extending their digital buying capabilities to good ‘ol fashioned telly – and the latest to do so is TubeMogul. The Emeryville, California-based outfit has unveiled PTV, allowing data-driven buying of TV advertising. Ad buyers […]

 
 

NBC Launches Programmatic Division Across Properties

NAPA , CA — NBC Universal recently launched a programmatic initiative called NBCUx as part of an effort to enable data-centric buying across its properties. As programmatic buying spreads in usage, the key is to view all inventory in this potential light, says Aaron Radin, SVP Partnerships and Portfolio Products at NBC Universal in an interview with […]

 
 

FreeWheel Aims To Empower And Protect Advertisers, Publishers

NAPA, CA — Comcast-owned video ad server FreeWheel cut its recent partnership with TubeMogul to protect but empower both sides of the advertising chain, says FreeWheel business solutions GM James Rooke. The partnership sees advertisers use their own audience data to buy video ads via TubeMogul, whilst TubeMogul lets publishers do deals using that data – but sensitivities […]

 
 

“Utopia” Of Programmatic TV is Getting Closer: TubeMogul’s Eadie

SAN FRANCISCO – The holy grail of mass-market TV through which advertisers can target individual viewers is coming nearer as better and better ad tech improves prospects, says one company playing in this emerging area. “We obviously don’t have that utopic state in linear TV right now,” says TubeMogul CMO Keith Eadie in this video. […]

 
 

UK TV Networks Not Yet Embracing Programmatic: TubeMogul’s Reid

CANNES, France — Whilst the online operations of many UK news publishers are now adopting different kinds of so-called “programmatic” ad trading mechanisms, those of the country’s commercial broadcasters are apparently farther behind. “Not all broadcasters are embracing a programmatic approach,” according to Nick Reid, UK MD of the programmatic video ad platform TubeMogul. “We […]

 
 

TubeMogul’s Mondelēz Deal Points To Big-Brand Programmatic

CANNES, France — Programmatic video ad tech platform operator TubeMogul used the Cannes Lions festival to announce food brand Mondelēz International would use its services to buy and serve all of its video ads. “Programmatic is getting to be less scary,” says TubeMogul’s CEO Brett Wilson. “You’re seeing more brands embrace it directly. “It doesn’t mean they’re […]

 
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