How GroupM Establishes Trust With Private Marketplaces

When it came on to the scene, so-called “programmatic” advertising was all about real-time bidding in open online marketplaces. That meant advertisers often didn’t know where they were buying ads – a far cry from the old days of manual display sales. Over time, the industry has evolved to ringfence sections of the web in to […]


Dailymotion Boosts Ad Income With Private Exchange: Pigasse

PHOENIX — Dailymotion, the big global video platform tried open programmatic exchanges to sell its video advertising – but soon constrained its dealings to a smaller pool of buyers. “At the end, we could not manage it – we could not set the rules by ourselves,” according to chief revenue officer Damien Pigasse. “So we decided, a […]


Non-Marketers Hold Key To Programmatic: iProspect’s Adams

LONDON — In an advertising world increasingly fuelled by customer data, who do agencies go to for these vital ingredients? It’s not who it used to be, says Dentsu Aegis UK digital agency iProspect‘s chief media officer. “Five or six years ago, we were talking about the CIO, CMO and CTO groups merging together and […]


Australia, Europe Lead Private Programmatic Marketplace Adoption,’s Duffield

LONDON — Private-marketplaces, the next generation of programmatic ad-trading platforms, are gaining traction more quickly outside of the United States, as markets work to make up for relatively fewer available ad spots, according to a global video ad tech exec. “A market like Australia is a supply constrained market, so we work with a lot […]


2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila

SAN FRANCISCO – The next stage in the adoption of  automated ad-trading tools, private marketplaces are helping so-called “programmatic” practices flourish, says an exec in the space. “If 2013 was the year of real-time bidding and programmatic coming in to reality, 2014 is the year of private marketplaces,” video ad tech vendor BrightRoll‘s marketing SVP Tim Avila […]


Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson

Should publishers use programmatic ad trading mechanisms or continue selling direct to ad buyers? The emergence of private marketplaces means those options are no longer mutually exclusive, says one big video publisher. “This set of pipes and plumbing that fuel a programmatic system was created for anonymous inventory,” according to Jonathan Carson, chief revenue officer of […]


TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers

CHICAGO — Online private ad marketplaces are a boon for ad-selling publishers, despite what some think, according to the CEO of video at tech firm TubeMogul. In this taped interview at Beet.TV’s programmatic video advertising summit, Brett Wilson said the marketplaces have created a new layer of mid-tier pricing: “You had your premium tier – […]