4INFO, TiVo Explain TV’s Growing Contribution To Discerning Consumer Identity

Every new breakthrough in understanding television viewer identities creates more complexity for buyers. A case in point is being able to use set-top box data to show how linear TV viewing impacts other media and advertisers’ business outcomes, as underscored by a panel discussion at the recent Beet.TV leadership forum titled Identity in Focus: Understanding […]

 
 

How Brands Can Get A Handle On Their Data: 4INFO’s Jenkins

If data really is the new oil, how do you know where to drill? And how do you extract and refine the black stuff, once found? Most marketers now understand the importance and the power of acquiring, segmenting and targeting against distinct audience data characteristics. But, as they jump in, many skip over the strategy […]

 
 

4INFO Is ‘Connective Tissue’ For Cross-Screen Video Identity: CEO Jenkins

While a “TV identity graph” may sound simple, it consists of a whole lot more than television sets. To the tune of some 6.9 connected screens in the average household, according to 4INFO CEO Tim Jenkins. “It’s interesting that somebody would try to separate television from the broader identity ecosystem,” Jenkins says in this interview […]

 
 

Mobile Has Driven TV Identity Matching: 4INFO CEO Jenkins

SAN JUAN — Across the media business, the emergence of new TV platforms and new legal limits on ad targeting have sent people scrambling toward a single goal – creating people-based profiles that describe individual consumers in their entirety, not just the life they represent on individual devices. But, whilst adding consumers’ TV, video and […]