NDN, the unseen power behind many of the videos on newspaper websites, says data is the oil fuelling the future of the business. finally there’s enough information,” COO Eric Orme tells Beet.TV. “What really needs to happen… we have to be able to give back tons of data to these guys (our customers) to help them […]
Despite the growing range of measurement options, many brands still favor GRP as a form of measurement even in the digital world, says Brian Gleason, Managing Director of Xaxis, WPP’s targeted advertising division, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “We’ve been measuring GRPs for a long time and clients are comfortable […]
In a digital media world that is 25 years old, it’s no wonder the relatively recent upstart of mobile is still considered a single new channel for planning against. But now ad group Starcom Worldwide‘s mobile SVP has an unusual goal – to kill her job. “If my job exists in six months in its […]
Online video giant Dailymotion is aiming to expand further in the programmatic field with new data projects in 2014, says Roland Hamilton, Managing Director North America for DailyMotion, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. Already, the company has been growing its audience buying offering since 2012, both in the U.S. […]
Call it: the best of both worlds. Publishers who baulked at real-time bidding, the first incarnation of programmatic ad-buying, may be more drawn to a version of the technique that affords them both traditional-style control and super-controlled selling. Video ad tech firm SpotXchange‘s platform VP Sean Buckley explains programmatic direct it to Beet.TV: “It’s a […]
As online video’s advertising growth gathers steam, the two disciplines from which the format is drawn are converging, according to one ad tech exec. “TV buyers really want to learn from digital, and digital buyers really want to learn from TV,” says Turn emerging media general manager Chris Smith. “You’re starting to see more hybrid roles […]
As marketing becomes more reliant on programmatic buys, agencies are needing to hire more technically-minded people, says Kristi Argyilan, President of Magna Global North America, MediaBrands, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “We are starting to profile more like a financial portfolio management mindset. We are hiring more data scientists, […]
The last year has seen an evolution in how publishers and broadcasters view the so-called “programmatic” sale of online ad inventory. “Just 12 months ago, a lot of publishers were just viewing programmatic as a remnant solution,” says Mark Trefgarne, CEO of video ad tech platform LiveRail. “The transition we’ve seen is a view towards […]
Personalized ads can deliver better results for brands when it comes to awareness as well as intent to purchase, says Oren Harnevo, CEO and co-founder of Eyeview, a personalized video ad platform, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “The performance of brand favorability is much better,” he says, adding […]
The problem with the new native advertising concept, according to some display ad veterans, is – how can the format ever hit display’s heights when each new deployment may need to be customized for editorial fit? But Adam Singolda, CEO of a content discovery network that is also trying to deploy native ads, says things […]
Depending on the ad format, brands will want to use different metrics and KPIs to measure effectiveness, says Jim Daily, General Manager US for Ebuzzing, an online video technology platform based in London that’s been expanding in the US in the last year, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, […]
A Beet.TV Leadership Summit in San Francisco, March 25 Presented by: Keynote Speaker Kristi Argyilan, President, Magna Global, USA Confirmed Speakers Dan Ackerman, SVP Programmatic TV, Adap.tv David Algranati, SVP, Product Innovation and Custom Research, Rentrak Michael Brunick, SVP Programmatic, Magna Global Gregg Colvin, COO, Universal McCann ,NA Paul Dolan, SVP, Global Business Development, Xaxis Toby […]
The online video business is still suffering from a lack of premium supply, says Charles Gabriel, VP Video Sales at AOL. But that’s one of the reasons AOL Video continued to grow its platform and ad offerings this past year, he says in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat. As […]
As more brand are considering implementing their own programmatic platforms, media agencies need to more clearly present their value, advises Dee Salomon, Chief Marketing Officer of MediaLink, the influential media consulting firm. In this segment from the recent Beet executive retreat, she says that MediaLink is working with brands in evaluating programmatic solutions. She […]
Whether or not the recently announced $45 billion acquisition of Time Warner Cable by Comcast receives government approval, the impact of cable consolidation coupled with an emerging multi-tiered Internet represents a threat to the competitiveness and to the Internet itself, says Ashley J. Swartz, CEO of Furious Minds, in this commentary for Beet.TV
What a fantastic, productive Q1 starting with CES, then our incredible Beet Retreat in Vieques, the IAB Annual Meeting in Palm Springs, and this week in Barcelona at the Mobile World Congress. Next month we are in LA for the 4A’s annual meeting then up to San Francisco on March 25 for our summit on […]
Google will invent more resources in 2014 on improving its advertising technologies for buy-side customers, says a Google ad exec. “We spent a little bit more time on the sell side than we did on the buy side from a product development perspective,” Google media platforms sales head Jay VanDerzee tells Beet.TV. “We’re obviously going to continue to do […]
There is no straight line from planning a textual or pictorial display ad campaigns to doing so for video, says one video ad tech exec. “A lot of the technologies that were built and deployed in the online display world don’t translate well in to video,” says Videology‘s development SVP Brent Gaskamp. “Some people have […]
Several technology developments are promising to revolutionize TV advertising with the same degree of individual targeting now being seen on the web. But will these new methods bring any more money in to a TV advertising game that is already worth circa $70 million per year in the US? “Fundamentally, it will probably be the […]
According to some ugly numbers, as many as 40% of video ads claimed to be watched online are not really viewed by humans at all. Measuring the true “viewability” of videos has, therefore, become one of the industry’s hot topics. “All the other media don’t spend so much money validating that their ads will show […]