Criteo’s Gleason: Privacy Sandbox Reimagines Open Web Currency

The deprecation of third-party cookies and emergence of new privacy technologies like Google’s Privacy Sandbox will significantly disrupt the historic “currency” by which advertising on the open web is traded. That is the view of Criteo’s global chief revenue officer Brian Gleason, who says the industry now needs to come together to rethink how it […]


Albertsons Takes On Criteo Tech To Enhance Offering In ‘Amazing 2024’ For Retail Media

LAS VEGAS — Two of the big companies in the retail media space are partnering to enhance their opportunity. Albertsons Media Collective, the retail media arm of the Albertsons grocery store chain, is hooking up with Criteo, a commerce media enablement vendor. In this video interview with Jon Watts for Beet.TV, Brian Gleason, Global Chief […]


Commerce Media Marks Convergence of Digital and Retail: Criteo’s Brian Gleason & Uber’s Megan Ramm

CANNES – Brands have more ways to lead consumers through the purchase funnel as commerce media provide them with multiple digital touchpoints. These interactions also generate data that can help to sharpen their marketing strategies. In this fireside chat at the Cannes Lions International Festival of Creativity, Brian Gleason, chief revenue officer at ad-tech company […]


Retail Media: A Rapidly Growing Ecosystem With A Bright Future

CANNES — There is a tremendous amount of excitement surrounding retail media, and for good reason. The category is growing rapidly, with projections to reach $132 billion. In this interview with CIMM MD Jon Watts at Cannes Lions for Beet.TV, Brian Gleason, Global Chief Revenue Officer of Criteo, discusses the reasons for this buzz and […]


Retail Media Is Going Omni-Channel: Criteo’s Gleason

It may have been kickstarted by ecommerce operators capitalizing on digital shelf space – but the “retail media” boom isn’t staying confined to the consumer screen. Next-up, retailers are making use of in-store ad opportunities – and that means many of them will want to link up the physical and digital journey. In this video […]


Commerce Media Pull Brands Closer to Digital Shoppers: Criteo’s Brian Gleason

Brands have a growing opportunity to lead consumers through the purchase funnel as commerce media provide them with multiple digital touchpoints. These interactions generate data that can help to sharpen their marketing strategies. “Retailers like Target have this tremendous environment where they invite consumers into their store every day online,” Brian Gleason, global chief revenue […]


Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo

In times of change, companies that were once advertising buyers are becoming ad publishers, and executives who were agency-side are joining technology enablers. That is what Brian Gleason, GroupM global chief commercial officer, is doing by joining technology firm Criteo. In this video interview with Beet.TV, Gleason explains why he sees “retail media,” as enabled […]


Retail Media Networks Are Growing as Advertising Drives Online Shopping

Advertising on ecommerce sites is a high-growth segment of digital media as marketers seek to reach digital shoppers closer to the point of sale. Amazon, Walmart, Target, Albertsons, Kroger, Best Buy and Macy’s are among the retailers that sell online ad space on their websites. Instead of being categorized as a type of “performance media” […]


GroupM’s Gleason On The Vision Of Xandr: ‘Now Comes The Heavy Lifting’

SANTA BARBARA, CA – With Xandr, there’s no questioning the vision of AT&T as it harnesses its growing data, content and communications assets. It’s all about the execution. “And now comes the heavy lifting,” says Brian Gleason, CEO, Performance Media Group, GroupM. “From a vision, I think they’re spot-on.” In this interview with Beet.TV at […]


Xaxis Spending $54m On Ad Technology This Year

CANNES — WPP-owned data-driven audience-buying platform Xaxis is growing fast. Launched five years ago, the outfit is now going in to overdrive. The company has grown from fewer than 100 to more than 1,500 employees, to more than 3,000 brand customers and more than $1bn in revenue, 15% of which comes from outside WPP and its Group […]


Big Growth for Xaxis Outside of WPP, CEO Gleason

It’s s been a year of big growth in mobile revenue at Xaxis,  up 300 percent year-over-year.  The mobile growth  has been accelerated by the acquisition of ActionX earlier this year, says Xaxis Global CEO Brian Gleason in this interview with Beet.TV Also a big area of growth has been “direct” media sales, meaning transactions that […]


Xaxis CEO Brian Gleason: Programmatic Outlook for 2016: Addressable TV Will be Big

The year ahead in the programmatic video sector will see a big expansion into addressable advertising; the implementation of programmatic offerings will be more consumer-oriented – and the proliferation of big tech stacks will mean greater interoperability between them, predicts  Brian Gleason, the newly named global CEO of WPP’s Xaxis data and programmatic unit. We spoke with […]


WPP Taps Brian Lesser as CEO of GroupM North America, Rob Norman Named Chairman

GroupM, the giant media agency unit of WPP, has named Brian Lesser as CEO of North America, succeeding Kelly Clark, the company announced on Thursday.   Lesser presently serves as CEO of Xaxis, the data and and digital media buying unit of WPP. Succeeding Lesser at Xaxis as CEO will be Brian Gleason , CEO of Xaxis […]


The Search For Standards For Addressable Ads

All manner of companies is shooting to make digital advertising that’s “addressable” – targetable to individual users across devices. But when will, if ever, will there be a single standard for that lens? “That’s still an open discussion,” says global product manager Stefan Maris of TV-syncing ad technology service Civolution. “One of the discussions we are […]


Xaxis’ Gleason on the Appeal of GRP’s for Digital Buys

Despite the growing range of measurement options, many brands still favor GRP as a form of measurement even in the digital world, says Brian Gleason, Managing Director of Xaxis, WPP’s targeted advertising division,  in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “We’ve been measuring GRPs for a long time and clients are comfortable […]


WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger

Automated advertising is about to be executed at some serious scale, after WPP this month announced it would merge its 24/7 Media unit’s collection of publisher-side technologies in to data stablemate Xaxis. “It puts us in some rare air – we are the largest programmatic and media platform,” Xaxis north America MD Brian Gleason tells Beet.TV. WPP merged […]


Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video

Buying of online display ads through automated, “programmatic” techniques is booming, redefining that segment of the industry. So when will the same happen to video-format ads? “Programmatic video has not grown as quickly as our overall business in north America,” says Brian Gleason, the north America MD of GroupM’s data unit Xaxis admits to Beet.TV […]


WPP’s Programmatic Unit Lauches ‘Xaxis TV’ – Brian Gleason Explains

Xaxis, the fast-growing programmatic media buying unit of WPP’s GroupM media holding company, has launched Xaxis TV, a new product for TV planners  that provides “broadcast like quality” to online planning as Brian Gleason, Managing Director of Xaxis North America, explains in this video interview. We spoke with Gleason last week at the Beet.TV leadership […]