GroupM’s Gleason On The Vision Of Xandr: ‘Now Comes The Heavy Lifting’

SANTA BARBARA, CA – With Xandr, there’s no questioning the vision of AT&T as it harnesses its growing data, content and communications assets. It’s all about the execution. “And now comes the heavy lifting,” says Brian Gleason, CEO, Performance Media Group, GroupM. “From a vision, I think they’re spot-on.” In this interview with Beet.TV at […]

 
 

Xaxis Spending $54m On Ad Technology This Year

CANNES — WPP-owned data-driven audience-buying platform Xaxis is growing fast. Launched five years ago, the outfit is now going in to overdrive. The company has grown from fewer than 100 to more than 1,500 employees, to more than 3,000 brand customers and more than $1bn in revenue, 15% of which comes from outside WPP and its Group […]

 
 

Big Growth for Xaxis Outside of WPP, CEO Gleason

It’s s been a year of big growth in mobile revenue at Xaxis,  up 300 percent year-over-year.  The mobile growth  has been accelerated by the acquisition of ActionX earlier this year, says Xaxis Global CEO Brian Gleason in this interview with Beet.TV Also a big area of growth has been “direct” media sales, meaning transactions that […]

 
 

Xaxis CEO Brian Gleason: Programmatic Outlook for 2016: Addressable TV Will be Big

The year ahead in the programmatic video sector will see a big expansion into addressable advertising; the implementation of programmatic offerings will be more consumer-oriented – and the proliferation of big tech stacks will mean greater interoperability between them, predicts  Brian Gleason, the newly named global CEO of WPP’s Xaxis data and programmatic unit. We spoke with […]

 
 

WPP Taps Brian Lesser as CEO of GroupM North America, Rob Norman Named Chairman

GroupM, the giant media agency unit of WPP, has named Brian Lesser as CEO of North America, succeeding Kelly Clark, the company announced on Thursday.   Lesser presently serves as CEO of Xaxis, the data and and digital media buying unit of WPP. Succeeding Lesser at Xaxis as CEO will be Brian Gleason , CEO of Xaxis […]

 
 

The Search For Standards For Addressable Ads

All manner of companies is shooting to make digital advertising that’s “addressable” – targetable to individual users across devices. But when will, if ever, will there be a single standard for that lens? “That’s still an open discussion,” says global product manager Stefan Maris of TV-syncing ad technology service Civolution. “One of the discussions we are […]

 
 

Xaxis’ Gleason on the Appeal of GRP’s for Digital Buys

Despite the growing range of measurement options, many brands still favor GRP as a form of measurement even in the digital world, says Brian Gleason, Managing Director of Xaxis, WPP’s targeted advertising division,  in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “We’ve been measuring GRPs for a long time and clients are comfortable […]

 
 

WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger

Automated advertising is about to be executed at some serious scale, after WPP this month announced it would merge its 24/7 Media unit’s collection of publisher-side technologies in to data stablemate Xaxis. “It puts us in some rare air – we are the largest programmatic and media platform,” Xaxis north America MD Brian Gleason tells Beet.TV. WPP merged […]

 
 

Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video

Buying of online display ads through automated, “programmatic” techniques is booming, redefining that segment of the industry. So when will the same happen to video-format ads? “Programmatic video has not grown as quickly as our overall business in north America,” says Brian Gleason, the north America MD of GroupM’s data unit Xaxis admits to Beet.TV […]

 
 

WPP’s Programmatic Unit Lauches ‘Xaxis TV’ – Brian Gleason Explains

Xaxis, the fast-growing programmatic media buying unit of WPP’s GroupM media holding company, has launched Xaxis TV, a new product for TV planners  that provides “broadcast like quality” to online planning as Brian Gleason, Managing Director of Xaxis North America, explains in this video interview. We spoke with Gleason last week at the Beet.TV leadership […]