Fidelity’s Speros: Out Of Great Risk Taking Comes Great Creativity

BOSTON – First it was “Reach out and touch someone” for AT&T and now the ubiquitous “Green Line” for Fidelity Investments. Jim Speros had a hand in both creative endeavors, along the way refining his definition of creativity. “To create disruption, you have to start by being a curious person,” Speros, EVP of Corporate Communications […]

 

How To Turn Mobile App Users Before They Churn: Localytics’ Aggarwal

BOSTON – Not that long ago, the biggest challenge with apps used to be getting people to download them. Now churn is “the single biggest problem in mobile,” according to Raj Aggarwal of Localytics. The company uses machine learning and predictive analytics to help app publishers better understand their users via its software development kit, […]

 

Facebook Page Redesign Chases ‘Frictionless’ Commerce: Harris

Facebook is tweaking the way businesses can present themselves using Pages, and one of the execs in charge says it’s about getting better representation and better outcomes on mobile devices. The tweaks, which Facebook detailed here and which First Post covered, include better calls-to-action, more pages, better layouts “If you’re a restaurant here in New York City, you […]

 

Facebook’s Harris On The Collision Of Performance And Brand Advertising

In the world of internet advertising, you can pay for results, or you can pay to build your brand profile. But now, those two models are coming together. “The world between performance and brand advertising is starting to collide,” says Facebook global agency development director Patrick Harris, in this video interview with Beet.TV. “Advertisers that were […]

 

Advertisers Lagging Consumers On Mobile: IPG’s Johnson

The data continues to point to a disconnect – consumers have flocked to consume content and engage socially using mobile devices, over desktop alternatives. So why have advertisers still not piled in to mobile at the same rate? “It’s sometimes an afterthought,” IPG Mediabrands global mobile head Travis Johnson agrees, in this video interview with Beet.TV “We’ve got clients […]

 

Taboola Adds AP To List Of Publisher Clients

In the battle of the content recommendation titans, the two leading contenders routinely trade new client announcements. Amongst the latest is Taboola, which says it will power content recommendations inside Associated Press’ mobile apps and websites. The deal is a two-year exclusive, meaning Taboola will serve links to related stories when a reader is reading an article […]

 

Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach

CANNES — So-called “addressable TV”, in which TV sets can now speak back to broadcasters, are tantalizing with the promise of household-level ad targeting. But addressable TV is not just about more refined TV targeting – the device in the living room is one platform that will feed in signals to an overall system which will produce […]

 

BBC News Moves With ‘Sticky Video’ Times: Davies

CANNES — BBC News has managed to mix online video and text since the late 1990s. But why keep the two separate? Now the organization is ensuring both are on-screen at the same time, launching a product called “stick video”. “The idea is that the video player moves with you on the screen,”BBC Global News sales […]

 

Video Ads Should Match User Experience, Teads’ Chappaz

CANNES –To be effective, video ads should better align with the user experience. Those type of ads will benefit both brands and consumers more, says Pierre Chappaz, Executive Chairman at Teads, in this video interview with Beet.TV from the Cannes Lions Festival. Better ads are important because currently upwards of 70% of pre-roll ads are never seen […]

 

Facebook’s Off-Site Ads Out-Perform Mobile Display: Jakubowski

Facebook is now serving “billions” of native ads on mobile apps and websites other than its own, according to the company’s ad tech head. The Facebook Audience Network was launched in beta in 2014, allowing publishers to put native ads in their apps and services, just like those on Facebook’s own. “We’ve actually figured out […]

 

J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson

Does the future of advertising lay in curing the common cold? That may be so for Johnson & Johnson and its agency, J. Walter Thompson. Together, the pair have just bowed HealthyDay, an iOS app that shows US users local colds, flus and allergy symptoms as though they were checking the weather.  The project was implemented […]

 

Three Biggest Ad Trends By SMG CEO Desmond

CHICAGO — What are the biggest and most exciting trends affecting advertising and communication today? Mobile, quicker time to sale, and the fusion of creative advertising by customer data, according to the boss of one of the world’s biggest ad agencies. Speaking with Beet.TV in this interview ahead of her visit to the upcoming Cannes Lions […]

 

Women’s Lifestyle Destination Focuses on Mobile, Video and Data

Women’s lifestyle digital content company PureWow is aiming to expand deeply into video, as well bolster its work in mobile this year, says Ryan Harwood, CEO of PureWow, in this interview with Beet.TV. Thanks to a recent venture round, PureWow is investing in its mobile infrastructure as well as video content and data science. With […]

 

Kargo ‘Takes Over’ Mobile Editorial With Brand Ads

AUSTIN — Mobile banner ad sales are booming. But they are not necessarily the ad format that is going to inspire and engage consumers most on the small screen. Ad tech supplier Kargo is betting on giving advertisers and publishers something different, eschewing performance-driven banner sales for high-touch brand campaign placements. Founder and CEO Harry Kargman tells […]

 

iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua

AUSTIN — If you think you haven’t seen much evidence of location beacons’ use in a marketing context, following initial hype, you soon will. That’s according to one agency mobile marketing leader. “Apple just rolled out the Beacon API last year,” MEC Global’s north America lead for mobile and emerging technologies, Rachel Pasqua, tells Beet.TV in this […]

 

Gaming Is The New Cinema: AdColony’s Barash

We’ve known for some time that the video games industry is bigger than Hollywood. But the growth of mobile gaming is underlining that position. “The phone is your primary device,” says business development mobile ad tech provider AdColony‘s VP Matt Barash. “Maybe gaming is the new cinema. It’s where people spend a lot of time. “Recently, we had the Super Bowl […]

 

Apps Are Hot, “Web Is AM Radio”: Jun CEO Reichgut

FORT LAUDERDALE — How times change. Once, the web was the be-all and end-all of digital media. Wired magazine’s playful cover story may not quite have come to pass, but the web certainly isn’t where digital starts and ends nowadays. “Eighty-seven percent of mobile traffic happens in an app,” says ad tech company Jun Group‘s […]

 

Native & Social, Not Search, Hold Mobile Key: NYT’s Zimbalist

LAS VEGAS — The New York Times wants to make a big deal out of crafting sponsored articles for advertisers on mobile. “Native is the ad format for mobile … discoverable in-stream right alongside our own content,” says ad products SVP Michael Zimbalist. “We see a big opportunity for The New York Times and for […]

 

Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO

LAS VEGAS — After six years of chronicling the mobile consumption marketplace with its annual insights reports, mobile analytics firm Flurry, recently purchased by Yahoo, says the medium has reached new heights. “We’ve seen usage of mobile grow 76% year over year,” CEO Simon Khalaf tells Beet.TV in this video interview. “That’s insane growth – […]

 

How Ad Execs Think Differently About Mobile

CHICAGO — Mobile attracts different consumers in a different mindset than traditional digital media. So how can agencies get out of the “shovelware” mindset and give mobile users something more likely to yield results? A Beet.TV panel discussion heard executives’ answers: Maxus strategic planning director Jill Langan: “There are opportunities to use mobile as a […]

 
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