SpringServe Is Magnite’s Springboard For Improving CTV Ad Experience

LOS ANGELES — In a nascent market replete with both opportunity and inertia, there is always a need to smooth off the rough edges. That is why Sean Buckley’s company acquired video ad-serving platform last year. In this video interview with Beet.TV, Buckley, Chief Revenue Officer, CTV, Magnite, explains how SpringServe can help catapult CTV […]

 
 

How Programmatic Plays Differently On TV: Magnite’s Buckley

LOS ANGELES — It’s programmatic, but not as we know it. The technology commonly used to run automated, auction-based digital display advertising has come to connected TV – but, in this space, the same rules don’t apply. In this video interview with The Project X Institute executive director Jon Watts for Beet.TV, Sean Buckley, CTV chief […]

 
 

Voices From the #BeetRetreat: Charting the The Way Forward for the TV Biz, Chats with Denise Colella, Pooja Midha, Zach Rodgers, Sean Buckley, Matt Spiegel, Jon Watts on the #BeetCast

LOS ANGELES — Welcome to this episode of the BeetCast Lots of activity here recently at Beet.TV. The most exciting has been our first in-person event in over 18 months. It was the Beet Retreat in Santa Monica last month. We brought together amazing people for long-need in person networking and conversations. At the event, […]

 
 

CTV Can Excel At Serving Diverse Viewers: Magnite Research

By now, we all now that connected TV channels offer the power to reach distinct groups or households. But who exactly is on the end of those messages? Magnite’s just-published CTV For Everyone research study aimed to find out. In this video interview with Beet.TV, the company’s chief revenue officer for CTV, Sean Buckley, discusses […]

 
 

‘OTT Has Taken Center Stage’ for Consumers, Marketers: SpotX’s Sean Buckley

As consumers spend more time with connected devices like smart TVs and mobile phones, advertisers have more ways to reach audiences through over-the-top (OTT) channels. The pandemic led people to spend more time watching streamed video, including platforms that sell ad inventory in pods. “It’s become increasingly clear that OTT has taken center stage both […]

 
 

US TV Too Fragmented: SpotX’s Buckley

The more that US ad-tech vendors get consolidated in to larger European media owners, the more we hear about the relative simplicity of the European system. Whilst the European market, like the continent itself, is fragmented, its broadcast ecosystem is far less so. Furthermore, initiatives like HbbTV have seen the entire chain of electronics manufacturers […]

 
 

Brands Want Deeper Relationship With Fewer Tech Partners: SpotX’s Buckley

If the process of brands and their ad agencies contracting advertising technology vendors were like the dating game, well, these days more of them are becoming less promiscuous. In this video interview with Beet.TV, Sean Buckley, CRO of SpotX , says brands are now seeking out deeper, more meaningful relationships with fewer tech suppliers. That […]

 
 

SpotX And clypd Integrate Platforms With Discovery, Fox Among First Partners

SpotX and clypd are integrating their platforms to enable media owners to manage audience-targeting campaigns across linear television, digital video and OTT using common audience targets. “The workflow capabilities are not to be understated. This is often a huge pain point for media owners,” says SpotX CRO Sean Buckley. “And also as we get into […]

 
 

SpotX’s Buckley On The Global OTT TV Race

CANNES — Over-the-top TV adoption may be exploding – but that explosion is louder in some corners of the world than others. In this video interview with Beet.TV, the chief revenue officer of ad-tech firm SpotX explains that his company has seen a swing for its revenue mix toward OTT – but that is not […]

 
 

Popularity Of VOD, Live Streaming Spark ‘Surge’ In Premium Video Ad Inventory: SpotX’s Sean Buckley

Shifting consumer-viewing preferences are fueling a big influx of over-the-top, premium video advertising inventory in both video-on-demand and live streaming. SpotX is helping DISH Network’s Sling TV work with “buyers of all shapes and sizes” to facilitate programmatic buying of that inventory. “Obviously this is a new area of the business and it’s changing very […]

 
 

US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology

VIEQUES, PR — Programmatic advertising is expected to consolidate its place at the advertising table in the campaign for the upcoming US presidential election. Ad spending in the upcoming presidential election could trump the last poll by 20%, reaching $11.4bn, with digital breaking the $1bn barrier, according to a Borrell Associates forecast. And programmatic video could […]

 
 

Apple TV Will Democratize TV: SpotX’s Buckley

VIEQUES, PR — What once was a side project could be about to boom after Cupertino refreshed its Apple TV box last fall, with one Wall Street analyst forecasting shipments of the new model to more than double this year. That, finally, is spurring ad-tech vendors to cater to advertisers’ new-found desire to be on Apple TV […]

 
 

Programmatic And Direct Worlds Are Converging: SpotX’s Buckley

When “programmatic” advertising technology came on to the scene, it was first used to sell ad inventory that didn’t otherwise manage to sell via traditional, human methods. But that is changing, says one ad tech vendor. SpotX platform and global supply SVP Sean Buckley says “programmatic” and “direct” sales channels are coming together. “We’re starting to […]

 
 

Publishers, Broadcasters Going ‘Programmatic-First’: SpotXchange’s Buckley

After originally being considered a last resort, so-called “programmatic” methods of trading online ad inventory are moving up publishers’ pecking order, according to one platform exec. “The traditional model is ‘let’s sell everything we can up-front through a direct sales model and then whatever’s left let’s push in to our SSP platform or exchange environments’,” SpotXchange platform SVP Sean Buckley tells Beet.TV. “Now we’re […]

 
 

SpotXchange To Open More EU Offices: Buckley

FORT LAUDERDALE — Fresh from RTL buying a majority stake for $144m, programmatic video ad tech outfit SpotXchange says it will shortly be opening up more offices in Europe under the group’s stewardship. “You’ll see some news from us early this year around new office openings specifically in the European region,” SpotXchange platform SVP Sean Buckley […]

 
 

SpotXchange Will Staff Up After Premium Signings

Programmatic video advertising platform SpotXchange says it will nearly double its headcount to service new premium publishers over the next year, after finding strong business growth in the last 12 months. “The company saw 145% revenue growth this year in Q1, we saw 350% growth in terms of programmatic spend in Q1,” says the company’s […]

 
 

SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control

Call it: the best of both worlds. Publishers who baulked at real-time bidding, the first incarnation of programmatic ad-buying, may be more drawn to a version of the technique that affords them both traditional-style control and super-controlled selling. Video ad tech firm SpotXchange‘s platform VP Sean Buckley explains programmatic direct it to Beet.TV: “It’s a […]

 
 

SpotXchange’s Progress: Now Serving 2.5bn Ads Per Month

VIEQUES, PR — Everyone associated with programmatic trading of video advertising seems to have had a 2013 that was full of growth. Denver-headquartered SpotXchange is no exception, releasing platform and revenue metrics today. Speaking with Beet.TV, SpotXchange’s platform VP Sean Buckley says the Q3 addition of a “full-blown” ad-server to the vendor’s product offering has […]

 
 

SpotXchange Launches New Ad Platform

Video ad marketplace SpotXchange launched a new platform for programmatic buying, and said that one of its initial customers, NDN, has already seen a boost in revenue yield from using the platform. With the platform, publishers can tap into ad networks, demand side platforms, agency trading desks and even direct sales, says Sean Buckley, VP Platform […]