Sean Buckley

SAN JUAN, Puerto Rico – The on-demand TV industry has leaned heavily toward streaming and programmatic ad trading. But the next big area to light-up could be live streaming TV. Sean Buckley, chief revenue officer at sell-side platform Magnite, explains the evolution of the business so far, and what could be coming next in this […]

SAN JUAN, PR — In the current economy, and with the current state of subscription TV services’ content slate, many in the industry have speculated that consumers will embrace new, free TV services. Now there are some data to prove it. In this video interview with Beet.TV, Sean Buckley, Chief Revenue Officer, Magnite, describes research the […]

Some might say the marker of any great technology adoption is when the product fades into the background. That’s what Sean Buckley thinks is happening to programmatic, the collection of technologies which ad up to automated and advanced digital ad trading. In this video interview with Beet.TV, Buckley, Chief Revenue Officer, Magnite, explains how he […]

As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. “Streaming has been a central topic not only within our industry but really in the mainstream […]

SANTA MONICA, Calif. – The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained — a need that was especially […]

LONDON, UK — At the turn of another year, 2023 is on the horizon. But what do the next 12 months hold in a space which has already seen so much innovation? In this fireside with Beet.TV’s Jon Watts, Sean Buckley, Chief Revenue Officer, Magnite, explains what developments are most exciting. Personalization taking off Buckley […]

SANTA MONICA, Calif. – Horizon Media is consolidating its omnichannel media buys through sell-side platform Magnite with a focus on connected television, according to an announcement about their multiyear agreement. The deal expands their relationship and emphasizes supply-path optimization, which is the process of finding the shortest and most profitable path to ad inventory for demand-side […]

LOS ANGELES — In a nascent market replete with both opportunity and inertia, there is always a need to smooth off the rough edges. That is why Sean Buckley’s company acquired video ad-serving platform last year. In this video interview with Beet.TV, Buckley, Chief Revenue Officer, CTV, Magnite, explains how SpringServe can help catapult CTV […]

LOS ANGELES — It’s programmatic, but not as we know it. The technology commonly used to run automated, auction-based digital display advertising has come to connected TV – but, in this space, the same rules don’t apply. In this video interview with The Project X Institute executive director Jon Watts for Beet.TV, Sean Buckley, CTV chief […]

LOS ANGELES — Welcome to this episode of the BeetCast Lots of activity here recently at Beet.TV. The most exciting has been our first in-person event in over 18 months. It was the Beet Retreat in Santa Monica last month. We brought together amazing people for long-need in person networking and conversations. At the event, […]

By now, we all now that connected TV channels offer the power to reach distinct groups or households. But who exactly is on the end of those messages? Magnite’s just-published CTV For Everyone research study aimed to find out. In this video interview with Beet.TV, the company’s chief revenue officer for CTV, Sean Buckley, discusses […]

As consumers spend more time with connected devices like smart TVs and mobile phones, advertisers have more ways to reach audiences through over-the-top (OTT) channels. The pandemic led people to spend more time watching streamed video, including platforms that sell ad inventory in pods. “It’s become increasingly clear that OTT has taken center stage both […]

The more that US ad-tech vendors get consolidated in to larger European media owners, the more we hear about the relative simplicity of the European system. Whilst the European market, like the continent itself, is fragmented, its broadcast ecosystem is far less so. Furthermore, initiatives like HbbTV have seen the entire chain of electronics manufacturers […]

If the process of brands and their ad agencies contracting advertising technology vendors were like the dating game, well, these days more of them are becoming less promiscuous. In this video interview with Beet.TV, Sean Buckley, CRO of SpotX , says brands are now seeking out deeper, more meaningful relationships with fewer tech suppliers. That […]

SpotX and clypd are integrating their platforms to enable media owners to manage audience-targeting campaigns across linear television, digital video and OTT using common audience targets. “The workflow capabilities are not to be understated. This is often a huge pain point for media owners,” says SpotX CRO Sean Buckley. “And also as we get into […]

CANNES — Over-the-top TV adoption may be exploding – but that explosion is louder in some corners of the world than others. In this video interview with Beet.TV, the chief revenue officer of ad-tech firm SpotX explains that his company has seen a swing for its revenue mix toward OTT – but that is not […]

Shifting consumer-viewing preferences are fueling a big influx of over-the-top, premium video advertising inventory in both video-on-demand and live streaming. SpotX is helping DISH Network’s Sling TV work with “buyers of all shapes and sizes” to facilitate programmatic buying of that inventory. “Obviously this is a new area of the business and it’s changing very […]

VIEQUES, PR — Programmatic advertising is expected to consolidate its place at the advertising table in the campaign for the upcoming US presidential election. Ad spending in the upcoming presidential election could trump the last poll by 20%, reaching $11.4bn, with digital breaking the $1bn barrier, according to a Borrell Associates forecast. And programmatic video could […]

VIEQUES, PR — What once was a side project could be about to boom after Cupertino refreshed its Apple TV box last fall, with one Wall Street analyst forecasting shipments of the new model to more than double this year. That, finally, is spurring ad-tech vendors to cater to advertisers’ new-found desire to be on Apple TV […]

When “programmatic” advertising technology came on to the scene, it was first used to sell ad inventory that didn’t otherwise manage to sell via traditional, human methods. But that is changing, says one ad tech vendor. SpotX platform and global supply SVP Sean Buckley says “programmatic” and “direct” sales channels are coming together. “We’re starting to […]