Taboola in Strategic Pact w/ Yahoo Japan for “White-Label” Initiative

Content discovery and marketing platform Taboola is entering the Japanese market on its international roll-out, through a partnership with the Yahoo Japan search portal. The partnership is two-pronged, CEO Adam Singolda tells Beet.TV – embedding related links from Taboola‘s marketplace at the bottom of Yahoo Japan articles, and the provision of a Taboola service by […]

 

Buying Video Traffic Is Not A Four-Letter Word: Taboola’s Silberstein

Publishers and brands spend a lot of money trying to draw audiences from other sites and services, whether through social awareness-raising or through marketing efforts. But what audiences do on your site depends very much on where they came from, says an exec from a content discovery engine. “Referral-based information can have a really big […]

 

Taboola CEO: Native Will Go Programmatic When It Hits Scale

The problem with the new native advertising concept, according to some display ad veterans, is – how can the format ever hit display’s heights when each new deployment may need to be customized for editorial fit? But Adam Singolda, CEO of a content discovery network that is also trying to deploy native ads, says things […]