SpotXchange Offers Publishers VideoElephant’s Video Content

Many advertisers don’t believe there is sufficient high-quality video content out there on which to advertise. So SpotXchange, an ad tech platform serving video advertisers, is offering to help publishers increase their video output, without having to produce video of their own. The company is connecting with VideoElephant of Dublin, a library of professionally-produced video material that […]

 

“SSP’s and Ad Servers Will be Dead in Two Years,” SpotXchange’s Mike Shehan

PHOENIX – The digital adtech  sectors of supply side platforms (SSP’s) and ad servers will be dead in two years as publishers and advertisers will demand an integrated offering, says Mike Shehan, CEO of SpotXchange, in this interview with Beet.TV Shehan’s SpotXchange has been known as video advertising SSP, has made the move to incorporating […]

 

Publishers, Broadcasters Going ‘Programmatic-First’: SpotXchange’s Buckley

After originally being considered a last resort, so-called “programmatic” methods of trading online ad inventory are moving up publishers’ pecking order, according to one platform exec. “The traditional model is ‘let’s sell everything we can up-front through a direct sales model and then whatever’s left let’s push in to our SSP platform or exchange environments’,” SpotXchange platform SVP Sean Buckley tells Beet.TV. “Now we’re […]

 

Programmatic TV’s Future Is Four-Fold: SpotXchange’s Cooke

PHOENIX — What’s the future of “programmatic”, the collection of targeting and trading technologies currently revolutionizing display advertising, when it comes to television and video? It boils down to “four buckets”, says video ad tech platform SpotXchange’s programmatic TV VP Randy Cooke: “Linear stream is going to benefit from a tremendous amount of optimization.” “Addressability.” “Dynamic […]

 

SpotXchange To Open More EU Offices: Buckley

FORT LAUDERDALE — Fresh from RTL buying a majority stake for $144m, programmatic video ad tech outfit SpotXchange says it will shortly be opening up more offices in Europe under the group’s stewardship. “You’ll see some news from us early this year around new office openings specifically in the European region,” SpotXchange platform SVP Sean Buckley […]

 

SpotXchange’s Shehan on Sale to RTL, Global Expansion and the Future of Programmatic TV

LAS VEGAS — Programmatic video ad trading platform SpotXchange sold a majority of itself to German broadcast holding group RTL because it wants a bigger slice of a legacy TV industry.. “Europe is a really big market – it’s really challenging in each and every country,” CEO Mike Shehan tells Beet.TV in this video interview. “For […]

 

Programmatic Video is Targeting Voters in Key State Races

With local television advertising inventory maxed out in the current election cycle, hundreds of campaigns around the country are using programmatic video to target voters with online video, many who don’t watch TV, explains Scott Nathanson, VP of Sales for SpotXchange, the video ad tech firm. SpotXchange has activated  nearly 200 campaigns in key election […]

 

Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin

COLOGNE — So far, “programmatic” mechanisms for using automation and data to buy better ads have proved useful in the online display segment. Next up, they are destined to change online video ads. But, in the future, Alex Merwin envisages programmatic underpinning entire cross-media ad intelligence. “If all the budgets move in to a programmatic […]

 

RTL-SpotXchange Deal Validates Programmatic: SpotXchange’s Merwin

COLOGNE  — Programmatic video ad tech platform SpotXchange says its sale of a stake to broadcast group RTL is a “huge validation” of the space, as it aims to take the new-wave ad-trading techniques to a much wider audience. “We’ve got better control, better insights – but we’re only touching less than a tenth of the total pie […]

 

Premium Ads Beginning To Drive Programmatic: SpotXchange’s Moore

CANNES, France — Initially seen as a way to trade in low-quality online ad spots, so-called “programmatic” technologies are growing up as top-tier publishers dip toes in the water. “In video, we’re seeing a huge shift in RTB (real-time bidding) – in buyers buying programmatically in an auction,” says programmatic ad tech vendor SpotXchange’s EMEA […]

 

Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan

CANNES, France — So-called “programmatic” techniques for controlling and automating online ad trading came in to this world in low-quality ad inventory. But now even top-tier publishers are becoming happy to sell their ads in this way. “Three years ago, they would have never worked with a SpotXchange – today they are,” says the ad […]

 

SpotXchange Will Staff Up After Premium Signings

Programmatic video advertising platform SpotXchange says it will nearly double its headcount to service new premium publishers over the next year, after finding strong business growth in the last 12 months. “The company saw 145% revenue growth this year in Q1, we saw 350% growth in terms of programmatic spend in Q1,” says the company’s […]

 

SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control

Call it: the best of both worlds. Publishers who baulked at real-time bidding, the first incarnation of programmatic ad-buying, may be more drawn to a version of the technique that affords them both traditional-style control and super-controlled selling. Video ad tech firm SpotXchange‘s platform VP Sean Buckley explains programmatic direct it to Beet.TV: “It’s a […]

 

SpotXchange’s Progress: Now Serving 2.5bn Ads Per Month

VIEQUES, PR — Everyone associated with programmatic trading of video advertising seems to have had a 2013 that was full of growth. Denver-headquartered SpotXchange is no exception, releasing platform and revenue metrics today. Speaking with Beet.TV, SpotXchange’s platform VP Sean Buckley says the Q3 addition of a “full-blown” ad-server to the vendor’s product offering has […]

 

TubeMogul’s Viewability Consortium Goes Global

LONDON — To continue its strong growth path, the video business needs to ensure campaigns are viewable and accountable across all sites, says Nick Reid, Managing Director of the United Kingdom for video ad buying platform TubeMogul in an interview with Beet.TV. “The market isn’t quite what it should be when it comes to viewability,” he tells us […]

 

French Market Leading Charge in Programmatic Buying, Innovation, SpotXchange’s Andrew Moore

LONDON — The French programmatic advertising market is shaping up as a hotbed for innovation in real-time buying, says Andrew Moore, European Managing Director of SpotXchange, in an interview with Beet.TV. For instance, the French market has embraced publisher collectives, in which groups of premium publishers come together create their own marketplace. In addition, new […]

 

SpotXchange CEO: Publishers Forced To Please Ad Buyers With Programmatic

NAPA, Ca — Until lately, many premium publishers had frowned on the rise of automated online ad buying that they feared drove down the cost of their ad space. Now the likes of News Corp and New York Times are themselves launching programmatic sales operations. Online video tech firm SpotXchange‘s CEO Mike Shehan tells Beet.TV […]

 

Analyst O’Connell: Adobe Could Compete with Google in Video Ad “Stack”

Video is playing catch-up to display in the advertising stakes – so who could be the big fish in a pond that’s about to grow bigger? Speaking at Beet.TV’s programmatic leadership summit, former Forrester principal analyst Joanna O’Connell rated AOL’s acquisition of programmatic video outfit Adap.tv “very cool” and “a big stake in the ground”. […]

 

Video News Syndicator NDN in Pact with Berkshire Hathaway Papers

Newspaper websites in the BH Media Group are taking on the syndicated online video wire from NDN (News Distribution Network) in an effort to gain more viewers and video ad dollars. “We just signed Berkshire Hathaway properties,” NDN COO Eric Orme told Beet.TV’s programmatic leadership summit, presented by SpotXchange and hosted by The Hearst Corporation. […]

 

TubeMogul in Pact with IPG Mediabrands for Programmatic Effort

Online video ad company TubeMogul and  Interpublic’s IPG Mediabrands  media agency are cozying up farther. Or rather, their video data are. The pair announced TubeMogul has been integrated in to IPG’s custom data stack, in what CEO Brett Wilson says adds ” seamless access to private inventory and cross-inventory GRP optimization” … “that enables IPG […]

 
1 2