Dailymotion to Leverage First-Party Data in Programmatic Effort

Online video giant Dailymotion is aiming to expand further in the programmatic field with new data projects in 2014, says Roland Hamilton, Managing Director North America for DailyMotion, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. Already, the company has been growing its audience buying offering since 2012, both in the U.S. […]

 

Dailymotion to Power Programmatic Advertising with “First Party Data”

VIEQUES, PR  – Dailymotion, the big global video destination site, is expanding its programmatic operations in 2014 with the utilization of deep, first party data, explains Roland Hamilton, Managing Director in the U.S. of the Paris-based company, in this interview with Beet.TV We interviewed him at the Beet.TV Executive Retreat where he was a speaker. […]

 

Dailymotion To Crack Mobile Programmatic In Next Few Weeks

Video platform Dailymotion will soon be offering ad buyers programmatic purchase of advertising delivered through its mobile channels. Appearing at Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion, north America SVP Roland Hamilton was asked whether the service supported programmatic plus mobile. “It will,” he said. “We’ll be announcing some integration in […]

 

Dailymotion Set To Add Third-Party Data For Ad Sales

NEW YORK — Video publisher Dailymotion will soon be signing on with a data management platform (DMP) to help advertisers access its ad inventory through a richer array of data. And the outfit says mobile viewership has passed 50% in Japan, is 30% globally and 25% in the US, where it is staffing up a […]

 

Dailymotion Won’t Ditch UGC For Premium Content

Skateboarding dogs may not command as many viewers as Breaking Bad – but that doesn’t mean Dailymotion is going to abandon user-generated content to pursue premium content rights. “If you look at the landscape, you have the program sites like the AOLs and Yahoos of the world and you have us and YouTube on the […]

 

Dailymotion’s Vine-like Rival Targets Amateur Creatives

SAN FRANCISCO — YouTube rival Dailymotion may commonly be thought of as a French video site – but that hasn’t stopped it hiring a Silicon Valley development team to build its recently-launched Vine competitor. “Mobile’s been a huge focus for us,” north America GM Roland Hamilton tells Beet.TV in this video interview. “We just expanded […]

 

Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks

NEW YORK — This year, we are hearing plenty about how video advertisers are trying to reach audiences through integrated campaigns covering both TV and online platforms. But Dailymotion’s North America GM Roland Hamilton tells Beet.TV online video can be a stellar reach mechanism in its own right. “There are pockets of content out there […]

 

Programmatic Buying Has Supercharged Dailymotion’s International Growth

Dailymotion is now the world’s second largest video site.  Reaching over 200 million people per month, the company has reach in countries all over the world.  At the Beet.TV executive retreat last month, Joanna O’Connell of Forrester Research sat down with Roland Hamilton, Managing Director of Dailymotion in the United States, to discuss how the […]