Teads Sets Sights On IPO After Rebranding

Following this spring’s merger of video ad tech firms Ebuzzing and Teads, the pair last week rebranded as just “Teads.” That company is now setting its sights on going public next year. In this video interview with Beet.TV, CEO Bertrand Quesada explains why: “We want to be independent.” “We want to raise capital to be able […]

 

What Is ‘Premium’ Content Anyway? Ad Execs Discuss

Advertisers and their buyers often say they aspire to advertise only with “premium” publishers. But what does that really mean, and is the notion changing as ad tech evolves around it? Three execs from different parts of the industry debated for Beet.TV… Mindshare’s New York digital lead Joe Migliozzi: “Hopefully, over time, we can get over […]

 

Holiday Video Shortage Will Spur Out-Stream Video Ads: Xaxis’ Warner

A new kind of video advertising format could pick up this coming holiday season, as ad buyers look beyond usual pre-roll inventory in a market that still suffers from supply problems. So-called “out-stream” video ads, as introduced by Ebuzzing and Teads, don’t play in video windows before video content; they play between text paragraphs, meaning […]

 

Slate Sees Videos on All Its Pages

Web magazine Slate says it can make up for a lack of opportunities for its video advertisers by turning every text article in to a video ad opportunity. Sales VP Anthony DeMaio tells Beet.TV in this video that the title recently enlisted French ad tech firm Teads, whose technology inserts auto-playing pre-roll ads in between […]

 

Forcing Pre-Rolls On Viewers Could Hurt Brands: Ebuzzing’s Daily

Today, the 15- or 30-second pre-roll ad is the primary mechanism for monetizing online video through advertising. But could it actually be having the opposite of marketers’ desired effect? According to Ebuzzing and Teads North America MD Jim Daily: “The user sitting there, forced to sit through  a 30-second preroll is sitting there saying, ‘I hate […]

 

Teads Goes Outside Pre-Roll Play To Solve Video Inventory Shortage

Ad agencies are desperate to spend money on online video – they just don’t see enough premium publisher inventory against which to advertise. So video ad tech vendor Teads is helping publishers turn their existing assets in to video ad opportunities, with its ad formats like inRead that inserts auto-playing video ads in content publishers do […]

 

Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years

Online video ad technology group Ebuzzing reckons nearly a third of its business will be made up from automated ad trading, as it increasingly creates private ad marketplaces with trading desks. “We work with Xaxis, Accuen, Vivaki and these trading desks to build our specific, high-quality marketplaces,” according to the company’s north America GM Jim Daily. “Our […]

 

Ebuzzing & Teads Jim Daily: Publishers’ Video Opportunity Is ‘Limitless” without the Pre-Roll

After agreeing to merge this spring, video ad tech firms Ebuzzing and Teads see a big future for publishers out there. “Publishers can put preroll ads in front of the videos content they create,” says the companies’ North America GM Jim Daily. “But a finite number of impressions are available – they sometimes struggle to […]

 

In Video Mash-Up, Ebuzzing & Teads Merge Ahead Of IPO

In a sign of the growing importance of online video advertising technology, two of the sector’s vendors are merging – and say they plan to go public next year. Ebuzzing, which was co-founded by French web entrepreneur Pierre Chapaz, and Teads, a French ad tech firm bringing new formats to market, say they are combining to […]

 

Video Ad Tech Firm Ebuzzing Hits $67 Million in Revenue

Depending on the ad format, brands will want to use different metrics and KPIs to measure effectiveness, says Jim Daily, General Manager US for Ebuzzing, an online video technology platform based in London  that’s been expanding in the US in the last year, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, […]

 

Ebuzzing’s Daily: Advertisers Should Only Pay For Willing Consumers

The video advertising industry has recently started to focus conversion on “viewability” – the metric that uncovers whether users are really watching videos and ads. One easy way to uncover viewability may be for advertisers to use interactive ads that demand engagement, rather than pre-roll ads which are passive, suggests US GM Jim Daily of […]