Travis Scoles

Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume

1 Jun 2025

Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table

4 Mar 2025

TV Is Everywhere and Data-Enriched: Paramount’s Scoles

16 Dec 2024

The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’

8 Dec 2024

Paramount’s Scoles: Advertising Is Converging Across Screens

4 Sep 2024

CTV’s Ad Tools Deliver Performance, Personalized Audiences: Paramount’s Travis Scoles

13 Jun 2024

Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences

18 Mar 2024

Accurate Consumer Identifiers Underpin Ad Targeting: Paramount’s Travis Scoles

10 Jan 2024

Embracing Change: The Future of Advanced Advertising is Transparent, Adaptable and Exciting: Paramount’s Scoles

19 Dec 2023

iSpot.tv Gives Our Advertisers More Flexibility with Media Plans: Paramount’s Travis Scoles

23 Oct 2023

TV Ad Strategies Embrace Cross-Platform Viewing: Paramount’s Travis Scoles

15 Aug 2023

Clean-Room Integration with Havas and LiveRamp Is Collaborative Effort: Paramount’s Travis Scoles

19 Jul 2023

Joint Industry Committee Helps to Set Standards to Media Companies to Compete: Paramount’s Travis Scoles

11 May 2023

Paramount’s Travis Scoles: TV Needs to Embrace Complexity While Breaking Down Silos

23 Mar 2023

Paramount Sharing Operational Blueprint with Publishers and Agencies to Help Industry Accelerate Transition to New Currencies

7 Feb 2023

Data Clean Rooms Help to Avert Other Kinds of Walled Gardens: Paramount’s Travis Scoles

12 Dec 2022

Consumer Identifiers Are Key to Holistic View of TV Audiences: Paramount’s Travis Scoles

21 Sep 2022

Advertisers Will Benefit From Evolution in Media Measurement: Paramount’s Travis Scoles

20 Jul 2022

Evolution To A Basket Of Currencies: Paramount’s Scoles

25 Apr 2022

Cross-Platform Frequency Capping Relies on Solid Metrics: ViacomCBS’s Travis Scoles

25 Jan 2022