Looking Ahead: TV in Europe 2025

Vevo Aims To Help Advertisers Understand Its Enormous Footprint
Vevo Aims To Help Advertisers Understand Its Enormous Footprint
11 Jan 2024
Programmatic Advertising’s Role in Carbon Reduction: Magnite’s Selman
Programmatic Advertising’s Role in Carbon Reduction: Magnite’s Selman
4 Jan 2024
Not All JICs Are Equal: Roku’s Chaibi Sees Global Measurement Diversity
Not All JICs Are Equal: Roku’s Chaibi Sees Global Measurement Diversity
28 Dec 2023
SSPs Must Evolve to Help Publishers Meet Needs of Modern Media Landscape: Magnite’s Buckley
SSPs Must Evolve to Help Publishers Meet Needs of Modern Media Landscape: Magnite’s Buckley
21 Dec 2023
GroupM’s Thomas Hopes Amazon Prime Video Ads Can Light Up 2024
GroupM’s Thomas Hopes Amazon Prime Video Ads Can Light Up 2024
21 Dec 2023
From ‘TV’ To ‘Total Video’: RTL AdAlliance’s Coruble Sees Linear In Broad Media Mix
From ‘TV’ To ‘Total Video’: RTL AdAlliance’s Coruble Sees Linear In Broad Media Mix
20 Dec 2023
TV Ad Spend Under Pressure In 2024, But Brands Should Make Their Own Choices: Brian Wieser
TV Ad Spend Under Pressure In 2024, But Brands Should Make Their Own Choices: Brian Wieser
18 Dec 2023
Every Second Counts: Why TV Owners Should Measure Ad CPMs Per Second
Every Second Counts: Why TV Owners Should Measure Ad CPMs Per Second
14 Dec 2023
Channel 4 Explores Ecommerce, FAST Future For TV Ads
Channel 4 Explores Ecommerce, FAST Future For TV Ads
14 Dec 2023
Vevo Re-Invents Music TV With Huge Streaming Footprint
Vevo Re-Invents Music TV With Huge Streaming Footprint
4 Jan 2023
Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas
Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas
29 Dec 2022
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
27 Dec 2022
TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
27 Dec 2022
Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller
Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller
22 Dec 2022
Home Screen & Business Flow In Focus For 2023: SpringServe’s Siotis
Home Screen & Business Flow In Focus For 2023: SpringServe’s Siotis
21 Dec 2022
The Data Runs Deep For New ITVX Platform
The Data Runs Deep For New ITVX Platform
20 Dec 2022
Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
20 Dec 2022
OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
19 Dec 2022
ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
19 Dec 2022
Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
16 Dec 2022