Advancing Toward a Common TV Measurement Currency

Local TV Shines As Viewers Seek Pandemic News: Carat’s Martha Matthews
Local TV Shines As Viewers Seek Pandemic News: Carat’s Martha Matthews
3 Dec 2020
TV Needs an Impression-Based Currency for Pay-Per-Performance: Sinclair’s Rob Weisbord
TV Needs an Impression-Based Currency for Pay-Per-Performance: Sinclair’s Rob Weisbord
1 Dec 2020
OTT Shows Key Strength in Impression-Based Targeting: Pinnacle’s Kate Diehl
OTT Shows Key Strength in Impression-Based Targeting: Pinnacle’s Kate Diehl
12 Nov 2020
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
30 Oct 2020
Local TV Buys Gain From Digital Insights: Hudson MX’s Jay Stevens
Local TV Buys Gain From Digital Insights: Hudson MX’s Jay Stevens
26 Oct 2020
TV Ads Move Toward Cross-Platform Delivery: ViacomCBS’s Travis Scoles
TV Ads Move Toward Cross-Platform Delivery: ViacomCBS’s Travis Scoles
26 Oct 2020
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
25 Oct 2020
‘We’re Breaking Silos for Audience-Based Buying’: OpenAP’s David Levy
‘We’re Breaking Silos for Audience-Based Buying’: OpenAP’s David Levy
22 Oct 2020
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
21 Oct 2020
‘TV Will Never Be the Same’: Comscore’s Carol Hinnant
‘TV Will Never Be the Same’: Comscore’s Carol Hinnant
20 Oct 2020